- How To Leverage Artificial Intelligence
Search & Performance Marketing Daily, Asim Mughal - Monday, July 31, 2017
In order to remain relevant, businesses must begin to incorporate artificial intelligen ...
- Consumers Less Satisfied With Search, Ads Worst Part Of Experience, ACSI Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2017
Consumers are less satisfied with search engines in 2017 compared with pa ...
- Netflix Chooses Organic, Product Placement Over Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
AdGooroo estimates Netflix's organic clicks in January to have an equivalent paid-sear ...
- Privacy Group Challenges Google Algorithm Tracking Consumers' Offline, Online Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
The Electronic Privacy Information Center filed a complaint asking the Federal Tra ...
- The Hidden Persuader: Email Drives Consumers To The Phone
Email Insider, Ray Schultz - Friday, July 28, 2017
Inbound calling drives higher conversion and retention rates. But you need ema ...
- Google's Smart Reply Now Available In Spanish
Email Marketing Daily, Jess Nelson - Thursday, July 27, 2017
Smart Reply on both iOS and Android devices will soon support t ...
- Mindshare Becomes First Accredited 'Actions On Google' Media Agency
MAD, Larissa Faw - Thursday, July 27, 2017
This means the WPP-owned agency can develop 'Actions' for clients, the te ...
- GasBuddy Testing Messaging Feature
Performance Marketing Insider, Laurie Sullivan - Friday, July 28, 2017
With nearby searches for gasoline stations as its business model, GasBuddy ...
- Amazon Ads Ineffective, Say 40% Of SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2017
Lack of knowledge on how to use Amazon's platform suggests the marketpla ...
- Chatbots: A Big Help For Small Businesses
Search & Performance Marketing Daily, John Cosley - Friday, July 28, 2017
Consumers searching for answers that may be posted on sources not availab ...
- Bing Ads Reshaped By Marketer Feedback
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2017
Marketers want Microsoft to allow Bing Ads to target LinkedIn audiences, accordi ...
- Google Named World's Top Brand By YouGov
Around the Net In MAD London, Sean Hargrave - Thursday, July 27, 2017
YouGov's first Global Brand Health Rankings has placed Google in top spo ...
- Adobe Finally Kills Off Flash
Digital News Daily, Laurie Sullivan - Wednesday, July 26, 2017
The company encourages content creators to migrate any existing Flash content ...
- Evidon Sold To CrownPeak
Digital News Daily, Wendy Davis - Wednesday, July 26, 2017
Privacy compliance company Evidon is being sold to CrownPeak in a de ...
- Sephora Chatbot On Facebook Messenger To Aid In Search, Discovery
Performance Marketing Insider, Laurie Sullivan - Thursday, July 27, 2017
Facebook on Thursday unveiled several tools and updates to Messenger that wi ...
- Rakuten, Dentsu Create Marketing Firm To Focus On Data Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2017
Rakuten will contribute 51% of the investment into the joint venture, whi ...
- Google Plays With Video Ads In Search Results, Again
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2017
The video ads feature movies and serve up in the knowledge b ...
- Google Wants Federal Judge To Block Canadian Censorship Order
Digital News Daily, Wendy Davis - Tuesday, July 25, 2017
"Equustek cannot show that it has no alternatives available other than enjoini ...
- Google Optimizes Plasma Beams
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 26, 2017
The optimization techniques now are not about organic search or paid searc ...
- CPCs Reach All-Time High
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2017
The drive to dominate search results has sparked a bidding war, drivi ...
- Researchers Use Blockchain To Track $25 Million In Ransomware Payouts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2017
Similar to the way that blockchain can track and identify ads th ...
- Google Adds Call Bid Adjustment In AdWords
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2017
Extra Space Storage, Medical Guardian, and Vitality are some of the bran ...
- Google Agrees To Court Order Restricting Email Scans
Digital News Daily, Wendy Davis - Monday, July 24, 2017
Google has agreed to a three-year injunction that could affect its abili ...
- Stadium To Track Advertising, Sponsorships In Real-Time Live Streams
Digital News Daily, Laurie Sullivan - Monday, July 24, 2017
Using GumGum's technology to track sports highlights and sponsorships as they a ...
- Email The Go-To Channel: Retailers Say It's Their Top Moneymaker
Email Insider, Ray Schultz - Tuesday, July 25, 2017
Email comes out on top once again, this time in a surv ...
- Google Is Untouchable, Even Against Boycotts And A Record EU Fine
London Blog, Sean Hargrave - Tuesday, July 25, 2017
A global YouTube boycott actually saw revenue go up, and a massi ...
- YouTube As A Company Would Have A Worth Of $75B
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 25, 2017
While Macquarie analyst Ben Schachter described the numbers as "remarkable," Aegis Capit ...
- Google CEO Sundar Pichai Joins Alphabet Board
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2017
The appointment gives Google two votes on the board. Diane Greene, he ...
- Alphabet Reports Sagging Profits, Dampened By EU Fine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2017
Aggregated paid clicks rose 52% in second-quarter 2017 compared with the year-a ...
- YouTube To Steer Searchers Away From Extremism
Around the Net In MAD London, Sean Hargrave - Monday, July 24, 2017
YouTube has vowed that it will begin steering people who are searchi ...