- eBay Uses AI To Strengthen Search Across Marketplace
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
eBay announced in early May that it had acquired ExpertMaker in a bid to bri ...
- Microsoft Redesigns Bing Ads Editor
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
Bing Ads has rebuilt Bing Ads Editor to support advanced search features. One ...
- Stories Paid-Search Clicks Tell To Strengthen Remarketing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
Identifying the keywords with intent remains important for paid search, but the ...
- Google Adds Product Ads To Image Search Results
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, May 17, 2016
Google this week is adding product ads into the image results und ...
- Data Tells Why Brands Lag And Drag On Mobile
Mobile Insider, Laurie Sullivan - Tuesday, May 17, 2016
Most mobile users look at their email on the phone or glan ...
- You Have One Chance To Make A Good First Search Impression
Performance Marketing Insider, Aaron Baar - Tuesday, May 17, 2016
According to a white paper from SEO automation platform company Posirank, sear ...
- Google Gboard Key To Hyperlocal, Cross-Device Targeting, Ad-Serving For Wearables
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2016
Google made a move into quick yet relevant search in text message ...
- Google Adds Commerce To Image Search, Places Real-Time Inventory In Query Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2016
Google is bringing Shopping ads to image search results and will ser ...
- 40% Of Marketers At Big Companies Wait More Than Six Months For Critical SEO Changes
SearchBlog, Laurie Sullivan - Tuesday, May 17, 2016
Search engine optimization professionals at some large companies have been waiting abo ...
- Google Prepares To Counter Ad Blockers, But Stumbling Blocks Exist
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
Google is trying to figure out how to deal with ad blockin ...
- 8 SEO Basics For Success
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 16, 2016
On-page SEO is no longer simple. Rand Fishkin explores eight principles th ...
- Trump Brings Amazon Internet Tax Issues Back Into Spotlight
MediaDailyNews, Laurie Sullivan - Friday, May 13, 2016
Presumptive Republican nominee Donald Trump brought Internet taxes into the spotlight Frid ...
- Pinterest Lifts Affiliate Link Ban, Rolls Out Network
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2016
Pinterest plans to roll out an affiliate network after banning affiliate marketi ...
- It's Time To Restore Keyword Bidding By Platform
Search & Performance Marketing Daily, Chris Chang - Monday, May 16, 2016
Enhanced campaigns and universal campaigns give Google control of where ads g ...
- Will Google, Bing Use Virtual Reality To Influence Searches?
SearchBlog, Laurie Sullivan - Monday, May 16, 2016
A picture gets brands only so far, but telling a story throu ...
- People Limit Web Use Due To Privacy Concerns, Commerce Department Says
PolicyBlog, Wendy Davis - Friday, May 13, 2016
Concerns about privacy and security are discouraging people from posting to soci ...
- Are Cookies Holding Back Mobile Programmatic?
Real-Time Daily, Karl Stillner - Friday, May 13, 2016
While marketers are now realizing the importance of mobile apps, the adopti ...
- FTC Reportedly Re-Evaluating Google Search Practices For Abuse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Officials at the U.S. Federal Trade Commission (FTC) reportedly are revisiting t ...
- Google Search Queries With Commercial Intent Return More Ads In Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Google favors paid-search ads that match the intent of the query, ...
- How To Find Or Fix The GTIN In Your Feed
Search & Performance Marketing Daily, David Grow - Friday, May 13, 2016
For many advertisers, quickly pulling together missing GTIN information can become challengin ...
- Women Have Deeper Pockets Than Men On Mother's Day
SearchBlog, Laurie Sullivan - Friday, May 13, 2016
While it's a day to celebrate mom, women still spend the majori ...
- Google Intros Gboard For iPhone Users
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 12, 2016
Gboard, a new app for iPhone users, enables users to search a ...
- Adobe Upgrades Cloud With Data Science, Unveils Predictive Subject Line In Beta
Email Marketing Daily, Jess Nelson - Thursday, May 12, 2016
Adobe announced upgrades to its marketing, document and creative cloud services Wednesd ...
- Authenticity Overtakes Aspirations In Online Video Ads
Online Video Daily, Laurie Sullivan - Wednesday, May 11, 2016
Females tend to rely more on word of mouth and social med ...
- Oren Netzer Reveals Search Targeting Secrets Learned From Programmatic Display, Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2016
Oren Netzer, who founded DoubleVerify in 2008, believes he can bring programmat ...
- Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Adobe has a new approach to attribution based on an algorithmic meth ...
- Google Loses Millions In Ad Revenue From Prohibiting Payday Ads
SearchBlog, Laurie Sullivan - Thursday, May 12, 2016
Google will lose about $35 million in advertising revenue as a resu ...
- Google Prohibits Ads For Payday Loans
Daily Online Examiner, Wendy Davis - Wednesday, May 11, 2016
Google will no longer allow ads for high-interest, short-term loans to appe ...
- Hotwire Explains How To Use Seven Attribution Models Simultaneously
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 11, 2016
Attribution continues to pull at marketers like a child begging for attentio ...
- Jetlore Launches Content Personalization Tool
Email Marketing Daily, Jess Nelson - Wednesday, May 11, 2016
Jetlore announced Tuesday the launch of Layout Generator, a content management soluti ...