- Microsoft Acquires Revolution Analytics With Focus On Predictive Analysis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 23, 2015
Microsoft announced Friday the acquisition of Revolution Analytics,which builds on and contribut ...
- Facebook Audience Network vs. AdSense: A Battle Royale Brews
Search & Performance Marketing Daily, David Rodnitzky - Monday, January 26, 2015
A prominent investment bank recently raised its target on Facebook's stock ...
- Apple Inventor Steve Wozniak, Still A Kid At Heart, Reflects On Apple's Past, Present And Future
SearchBlog, Laurie Sullivan - Monday, January 26, 2015
Steve Wozniak barely mentioned search engines and ecommerce during a keynote Saturd ...
- Ford Opens Silicon Valley Innovation Center
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 23, 2015
Most search marketers wouldn't pay attention to Ford setting up an innovati ...
- How To Validate Content Before Creating It
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 23, 2015
Know what the audience want before going through the effort to crea ...
- Affluent Travelers Tougher For Marketers To Reach
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2015
"Given all the factors that can impact people's willingness to travel, especial ...
- Microsoft Unveils HoloLens, Readies Next Phase Of Interactive Advertising With Holographs
MediaDailyNews, Laurie Sullivan - Thursday, January 22, 2015
Microsoft on Wednesday announced HoloLens, a wireless smart headset that blends holograp ...
- YP Bows Cross-Device Retargeting
MediaDailyNews, Erik Sass - Thursday, January 22, 2015
Advertisers trying to chase consumers across multiple devices got a little he ...
- Google Slips In Q4, Gives Up Search Market Share To Bing, Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 22, 2015
Google continues to lose search market share to Bing and Yahoo, albe ...
- Facebook Desperately Tries To Prove Itself To Search Marketers
SearchBlog, Laurie Sullivan - Friday, January 23, 2015
Marketers have a love/hate relationship with Facebook. Some search marketers say t ...
- SAP Shows Its Might In Cloud Services
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 22, 2015
SAP also wants marketers to know it's in the business of supporti ...
- Google Reportedly Will Become Virtual Mobile Network Operator
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 22, 2015
Google plans to launch a new mobile phone service for U.S. consumer ...
- Industry Applauds Obama's State Of The Union Focus On Digital Concerns, Country Favors Taxing Wealthy
MediaDailyNews, Laurie Sullivan - Wednesday, January 21, 2015
The reaction to President Barack Obama's State of the Union address remai ...
- CPG Brands Getting Better At Building Cross-Category Relationships With Online Shoppers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 21, 2015
Consumer product goods companies and retailers have an interesting opportunity to cross-se ...
- Cxense Tech Lets 3D Interactive Images Run In Browsers
SearchBlog, Laurie Sullivan - Thursday, January 22, 2015
Norway-based Cxense, a data management company, has developed technology that turns a ...
- Do Consumers Trust Search Engines More Than Traditional Media?
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, January 21, 2015
Odd as it might seem, consumers now considers search engines to ...
- Lover.ly Wedding Site Capitalizes On Data To Serve Native Ads
Data and Targeting Insider, Laurie Sullivan - Tuesday, January 20, 2015
Practically every company innovates, but few wedding sites think about first-party da ...
- OTA Releases Guidelines On Privacy Assessment, Best Practices
MediaDailyNews, Laurie Sullivan - Wednesday, January 21, 2015
Dependency on cloud computing, outsourcing requirements and interconnected devices will eventually for ...
- IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2015
The rise of programmatic advertising has created additional pressure on marketers ...
- Retail Search Intent For 2015 And Beyond
Performance Marketing Insider, Rick Backus - Wednesday, January 21, 2015
The term "retail search intent" is new, but the concept behind ...
- Google Football-Related Searches Spike Leading Up To Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 21, 2015
Game time lets brands capitalize on product-related search terms in the wee ...
- SpaceX Confirms Google's Investment, Giving It A Slight Ownership Stake
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 20, 2015
Space Exploration Technologies (SpaceX) confirmed Tuesday that it has raised $1 billi ...
- Datanyze Builds Browser-Base Lead-Generation Tool That Identifies Email Addresses
SearchBlog, Laurie Sullivan - Wednesday, January 21, 2015
Datanyze, a two-year old startup backed by Google Ventures and Mark Cuba ...
- comScore Launches Video Metric Platform
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 20, 2015
comScore announced Tuesday the U.S. launch of Video Metrix Multi-Platform to provide deskto ...
- Google Continues To Dog Microsoft With Windows Bugs
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 20, 2015
Google's security team Friday disclosed three new bugs in Windows, keeping pressu ...
- The Future of Campaign Management Software ISN'T Campaign Management Software
Performance Marketing Insider, David Rodnitzky - Tuesday, January 20, 2015
As SEM has evolved, so too has the role of campaign manageme ...
- Del Monte Experiments With Content Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 19, 2015
A Del Monte Foods content marketing campaign that ran through the Thanksgivi ...
- A $1 Billion Google Investment In SpaceX Would Make Internet Access Available Via Satellite
SearchBlog, Laurie Sullivan - Tuesday, January 20, 2015
Google could be close to investing in a project that would suppo ...
- How To Identify Consumer Behavior In Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 19, 2015
Laura Scott takes us through three areas in the Google Analytics Fl ...
- Apple Cuts Off Crimea Developers
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 19, 2015
TechCrunch reports that tensions between Russia and the U.S. over Crimea, ...