- Just in Time for Christmas: More Search Eye-Tracking
Media Insider, Gord Hotchkiss - Tuesday, December 10, 2019
The Nielsen Norman study looks at how a more visually rich a ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property a ...
- Genius Sues Google For Unfair Competition
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 4, 2019
Genius announced earlier this year it suspected Google is copying its lyri ...
- Search Behavior Follows 'Pinball' Pattern, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 25, 2019
A Nielsen Norman Group study shows the weight of the image ...
- Corvette Collection's Mobile Optimization Campaign Reaches 68% Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, November 21, 2019
Corvette Collection worked with the Mobile Optimization Initiative, testing five standard tes ...
- Nike: Search Terms Influence Consumers Differently On Google Vs. Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 14, 2019
On Nike.com, searches are product-specific. On Google, searches lead to interactions ...
- Search For Higher Performance: What Marketers Need To Know
Search & Performance Marketing Daily, Kyle Rees - Thursday, November 7, 2019
A recent benchmark report finds that 72% and 50% of B2B CM ...
- Google Experimental Speed Report Goes Public
Performance Marketing Insider, Laurie Sullivan - Monday, November 4, 2019
The report identifies speed performance issues and the types of URLs th ...
- Data Shows More Then Half Of Google Searches Lead Shoppers To Fake Goods
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
The findings suggest Google puts consumers at risk of buying fake electroni ...
- SEO Tricks For Email Marketers
Around the Net in Email, Ray Schultz - Thursday, October 17, 2019
Brands should write for both people and search engines, SEO experts a ...
- Moz Develops New Metrics For SEO Analysis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 11, 2019
Moz's Domain Analysis launched earlier this week to support search engine optimizatio ...
- Bing Adopts Google Chromium-Based Edge Browser
Performance Marketing Insider, Laurie Sullivan - Thursday, October 10, 2019
The move will result in less fragmentation of the web, especially f ...
- WeWork's Conductor To Keep Its Plan To Spin Off From Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 1, 2019
Reports suggest the We Company will try to sell three companies ...
- Google Search News -- John Mueller's New Gig As Anchorman
Performance Marketing Insider, Laurie Sullivan - Monday, September 30, 2019
As Google defines its position as a news publisher, Mueller will provi ...
- Deconstructing Amazon's Ecommerce Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, September 26, 2019
While Google asks "What results most accurately answer the searcher's query?" Amaz ...
- Why SEO Isn't Enough
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 24, 2019
Digital agency Aimclear has been treating Google sitelinks in paid ads ...
- How To Prepare For Google's Average Position Sunset
Search & Performance Marketing Daily, Wes MacLaggan - Monday, September 23, 2019
Google is undoubtedly shaking things up for advertisers with this rollout. He ...
- BrightEdge Acquires Trilibis Technology, Forms M&A Team, Builds Tech To Automate SEO
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 19, 2019
BrightEdge has acquired technology from Trilibis that improves site performance, released ...
- Fake Product Reviews Drive Companies To Form Stronger Technology Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 19, 2019
Companies like Uberall have launched a partnership with TrustPilot, a review platfo ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- GoDaddy Pairs Website Building And Marketing Tools For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
GoDaddy on Tuesday announced features to help small and medium-sized businesses automa ...
- GoDaddy Debuts Email/SEO Product For SMBs
Around the Net in Email, Ray Schultz - Tuesday, September 17, 2019
GoDaddy has launched a new SEO and email tool for use ...
- Study: Some Ecommerce Product Categories With Less Info Need Paid Ads To Perform Well
Performance Marketing Insider, Laurie Sullivan - Friday, September 13, 2019
Depending on the product category, sponsored listings can improve consumer search effectivene ...
- Google Algorithm Change Looks To Reward Original Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 12, 2019
Google recently made changes to its guidelines to help its raters identi ...
- Google Nofollow Links Become 'Hint' In Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 10, 2019
Google's nofollow link attribute will act as a "hint" rather than ...
- Google Launches First B2B Search Campaign In U.K.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 3, 2019
Google's U.K. B2B campaign is intended to highlight the importance of sear ...
- Deconstructing Amazon's Ecommerce Search Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2019
While Google asks "What results most accurately answer the searcher's query?" Amaz ...
- SMBs And The Email Spend: It's First Among Bigger Firms
Email Insider, Ray Schultz - Friday, August 30, 2019
Companies with $10 million to $20 million in sales spend more ...
- Why SEO Isn't Enough
Performance Marketing Insider, Laurie Sullivan - Friday, August 16, 2019
SEO "sucks" and marketers cannot rely solely on organic search, says Mar ...
- Data Suggests 94% Of Searches Send People To Alphabet Properties
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2019
An analysis showed 49.76% of Q2 searches did not receive clicks, 40.4 ...