- Colleges To Invest In Websites, Social And Email In Next Few Years: Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 31, 2022
Email remains effective, but SMS may be challenging it, Mongoose reports. ...
- Rules To Text By: Best SMS Practices For Email Marketers
Email Marketing Daily, Ray Schultz - Friday, May 20, 2022
Text delivery can fail due to invalid phone numbers and connectivity problem ...
- Sendlane Email/SMS Platform Now Offered In BigCommerce App Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, May 10, 2022
Sendlane offers a hub for data across commerce sites. It will n ...
- Sailthru Adds SMS Solution To Cross-Channel Toolkit
Email Marketing Daily, Ray Schultz - Wednesday, April 27, 2022
Brands can use one platform to market via email, SMS, web a ...
- Email Key In Brand Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 13, 2022
Most consumers have opted in to email/SMS communications, the Lacek Group repo ...
- Constant Contact Finalizes Purchase Of Vision6, Australian Email Software Firm
Email Marketing Daily, Ray Schultz - Friday, April 8, 2022
The purchase follows last's year spinoff of Constant Contact as a stand-alo ...
- Campaign Monitor Expands Beyond Email With New SMS Tool
Email Marketing Daily, Ray Schultz - Wednesday, April 6, 2022
U.S. consumers rank email and text as their most preferred channels f ...
- Ante Up For Email: Channel Dominates Retail Retention Spend In 2022
Email Insider, Ray Schultz - Friday, March 18, 2022
Paid social and search dominate for spending on retail customer retention ...
- Study Finds Australian Shoppers Prefer Email For Promotions, Text For Delivery Notices
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
The top reason Australian consumers opt out is that they are getti ...
- All-Out CX: Brands Aim For, But Can Lag In, Providing Positive Total Experience
Email Insider, Ray Schultz - Monday, March 7, 2022
Only half of U.S. companies have a cohesive customer experience strategy, Ava ...
- Drip Acquires Sleeknote, Firm That Captures Zero-Party Data
Email Marketing Daily, Ray Schultz - Wednesday, February 23, 2022
Sleeknote, located in Denmark, will serve as Drip's European base. Drip ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- Adobe Seeks To Drive Mobile Personalization With New Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, February 9, 2022
The new tools allow brands to drive contextualized email, push, in-app a ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other Challenges
Email Insider, Ray Schultz - Friday, February 4, 2022
First-party data will be essential as third-party cookies disappear, and firms wi ...
- Sendlane Adds SMS/MMS Tools To Its Suite
Email Marketing Daily, Ray Schultz - Thursday, February 3, 2022
Sendlane contends that SMS/MMS work better when used with email marketing. ...
- Design Sketch: How Email Marketing Improved Its Look In 2021
Email Insider, Ray Schultz - Friday, January 28, 2022
From design to SMS, Essence of Email recalls some positive developments ...
- Metrics Merry-Go-Round: Automated Emails Dominated In 2021, But Some Numbers Fell
Email Insider, Ray Schultz - Tuesday, January 25, 2022
Open rates were artificially boosted by Apple's MPP, but more so f ...
- Email Nail Biter: Social Is A Close Second In Usage, And It's Growing, ANA Reports
Email Insider, Ray Schultz - Monday, January 24, 2022
A study released Monday by the ANA says direct mail produces ...
- Stand-Up Year: Marketing Spend Grew 21.6% In 2021, Email Saw 10.8% Hike
Email Insider, Ray Schultz - Thursday, January 20, 2022
Roughly $5.7 billion was spent on email out of a total onli ...
- Daasity Raises $15 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Monday, January 17, 2022
The firm serves ecommerce brands like Manscaped and Caraway Home. ...
- Constant Contact To Acquire Australian SMS, Email Platform Vision6
Email Marketing Daily, Ray Schultz - Tuesday, January 11, 2022
Both firms specialize in serving small businesses, government agencies and nonprofits. ...
- Justuno Launches Online Template Library
Email Marketing Daily, Ray Schultz - Monday, January 10, 2022
Users can send emails and text messages to leads captured onsite, t ...
- BPA Worldwide Approves A Standard For Text Message-Based Subscription Renewals
Publishing Insider, Tony Silber - Monday, January 10, 2022
BPA's move is significant because it represents the latest nod to technolo ...
- Roller-Coaster Roundup: Email Predictions And Tips For 2022
Email Insider, Ray Schultz - Monday, January 3, 2022
Metrics will change, and email will find an emerging multichannel partner ...
- Alltemp Acquires Digi Messaging & Advertising
Email Marketing Daily, Ray Schultz - Monday, December 6, 2021
Edward C. DeFeudis will head the combined enterprise, which offers email marketi ...
- Email Joy For The Holidays: Most Shoppers Prefer It As A Channel
Email Insider, Ray Schultz - Wednesday, October 13, 2021
Consumers welcome email messages from brands they shop with or plan ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 8 ...
- Third-Party Data Issues Make SMS Marketing More Attractive
Mobile Insider, Karlene Lukovitz - Thursday, September 23, 2021
Data collected through explicit upfront consent and ongoing interaction via the under-us ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact the ...
- Metrics Mania: Email Conversions And Opens Soared In First-Half 2021
Email Insider, Ray Schultz - Thursday, September 2, 2021
Welcome messages did best. But this may be the last time y ...