- Keep Your Customers Close: Retention Is Top Retail Tactic In 2021
Email Insider, Ray Schultz - Friday, August 27, 2021
Digital-first marketers lead on most activities, but incumbent marketers agree that retenti ...
- Sendlane Partners With ClickBank To Support Affiliate Marketers
Email Marketing Daily, Ray Schultz - Friday, August 13, 2021
The two-way arrangement allows for hyper-personalized targeting by ClickBank vendors, the compani ...
- SMS For SMBs: Keap Offers Automated Texting Tool
Email Marketing Daily, Ray Schultz - Tuesday, August 10, 2021
Keap offers a broadcast tool with built-in compliance. The company claims th ...
- Act-On Software Names Gregg Ames And Syed Ahmed To Senior Roles
Email Marketing Daily, Ray Schultz - Thursday, July 29, 2021
The company is in growth mode following a recent infusion of $ ...
- Klaviyo Offers Tools To Enable Email, Text Alerts And SMS A/B Tests
Email Marketing Daily, Ray Schultz - Wednesday, July 28, 2021
The company is also offering a new website forms capability and ...
- Namogoo Acquires Remarkety, Adds SMS And Email Capabilities
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
The acquisition is the Israel-based company's second. Last year, it purchased Person ...
- Text Marketing On The Rise, 61.8% Of Consumers Have Opted In To Messages: Study
Email Marketing Daily, Ray Schultz - Wednesday, July 7, 2021
But most consumers will opt out if they receive too many messag ...
- Epsilon Introduces Email-SMS Delivery Tool For Mid-Market Brands
Email Marketing Daily, Ray Schultz - Thursday, July 1, 2021
Messaging Essentials drives personalized email based on cross-channel behavior, Epsilon says. ...
- Study: Texting On the Rise Among Consumers And Marketers
Email Marketing Daily, Ray Schultz - Tuesday, June 29, 2021
Almost two-thirds of consumers have subscribed to texts from at least o ...
- Software Suite Covers Email, SMS And Other Channels
Email Marketing Daily, Ray Schultz - Wednesday, June 23, 2021
Phonexa is launching three new tools to join four existing ones a ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost d ...
- Cookies Or Not, Consumers Expect Marketers To Know Them
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
While online shopping has changed, so have consumer expectations. They want m ...
- Twilio Segment Launches Tool For Creating Personalized Customer Journeys
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
The new tool from Twilio Segment, called Journeys, can be used ...
- MessageMedia Joins HubSpot App Partner Program, Focuses On SMS
Email Marketing Daily, Ray Schultz - Tuesday, June 8, 2021
The new tool, SMS for HubSpot, allows brands to send text communicatio ...
- Buy-Sell: SparkPost CEO On The Firm's Pending Mergers
Email Insider, Ray Schultz - Friday, May 21, 2021
Commenting on the email landscape, SparkPost CEO Rich Harris says one streng ...
- Klaviyo Pulls In $320 Million In Series D Funding
Email Marketing Daily, Ray Schultz - Tuesday, May 18, 2021
Marketing automation platform Klaviyo plans to add 500 employees and invest ...
- Klaviyo Debuts Benchmarking And SMS Tools
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The new products can help brands communicate in several channels, the compa ...
- Retailer Uses Text And Virtual Appointments To Engage Shoppers
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Retail apparel brand Henry Rosen is using text messages, web technology a ...
- Maropost Acquires Ecommerce Firm Neto For $60 Million
Email Marketing Daily, Ray Schultz - Thursday, March 18, 2021
Maropost, an email and SMS automation firm, adds the ecommerce capabilities ...
- How Big Tech Is Helping Spread Vaccine Messaging In The War Against COVID-19
Email Insider, Ray Schultz - Wednesday, March 17, 2021
Twilio expects to fuel over 100 billion COVID-19 communications within the ne ...
- Salesforce Debuts Tools To Help B2B Teams Conduct ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
The new features in Salesforce Digital 360 will help B2B brands disce ...
- Firms Team Up To Send Podcast Notifications By Email, SMS
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
Podcast fans will be notified in real-time about events and merchandise offering ...
- Consumers Feel They're Being Emailed Too Often: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 10, 2021
Over a third of shoppers say they rarely open branded emails, b ...
- Brands Turn To Texting To Communicate During Pandemic: Study
Around the Net In Digital, Ray Schultz - Thursday, February 18, 2021
A new study shows that 70% are using texting to reach custome ...
- Narrative And Specialists Partner On Location Data Access
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Narrative users will have access to the Specialists location database, the compa ...
- Listrak Joins Adobe Exchange Partner Program
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
The arrangement will help marketers send triggered emails and track metrics, t ...
- Text Is Catching On With Retail Marketers
Around the Net in Email, Ray Schultz - Monday, February 8, 2021
Consumers will soon be getting more text messages from retailers. Here’s ...
- Boomtown Metrics: Email, Text And Push All Saw Gains In 2020
Email Insider, Ray Schultz - Friday, February 5, 2021
Welcome messages pulled the highest numbers among automated emails, Omnisend reports. ...
- Telestax Launches Tool To Help Firms Send Email, SMS Voice
Email Marketing Daily, Ray Schultz - Tuesday, February 2, 2021
Telestax's Campaign Manager allows firms to create campaigns from one application, t ...
- How To Add Text To The Ecommerce Mix
Around the Net in Email, Ray Schultz - Monday, February 1, 2021
SMS is no replacement for email marketing or mobile apps. But consume ...