- Fanplayr Unveils Targeted SMS Service
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The company claims that text is more effective than email marketing. ...
- Handle With Care: Customers Demand A Good Experience, Brands Trying To Provide It
Email Insider, Ray Schultz - Thursday, January 28, 2021
Email remains a preferred channel, but it falls behind SMS when ...
- Braze Debuts Digital Personalization Features
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
The new tools are designed to create more personalized cross-channel experiences, t ...
- Email Welcomes And Abandonment Emails Surged During Holiday Season
Email Marketing Daily, Ray Schultz - Monday, January 18, 2021
SMS also saw a new peak in volume and results, Essence ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- a ...
- Mailchimp Acquires Chatitive, Two-Way SMS Platform
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Chatitive facilitates conversational SMS marketing for small businesses, Mailchimp says. ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springb ...
- Consumers Play 'Discount Chicken' As Online Sales Surge Worldwide
Email Marketing Daily, Ray Schultz - Friday, November 27, 2020
Email volume has grown only slightly. But text and push notifications ha ...
- Wunderkind To Acquire SmarterHQ, Segmentation Firm
Email Marketing Daily, Ray Schultz - Tuesday, November 17, 2020
The firms have such clients as Sam's Club, DSW, Bloomingdale's and HelloFr ...
- The Q3 Count: Email Opens and Conversions Jumped YoY
Email Insider, Ray Schultz - Friday, November 6, 2020
Email clicks fell, but other metrics rose in Q3. And SMS resul ...
- Email Still The Top Employee Channel At SMBs, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, October 28, 2020
Despite the rise of Zoom, video has yet to kill email, TriN ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS Campaigns
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
MessageGears and Sageflo say the integration will help to eliminate the data-fricti ...
- Email Still Used For Customer Service By Most Firms, But Patterns Are Changing: Study
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
The most mature companies are adding SMS and other channels to ema ...
- Centro Linkup With Slack Will Help Sales Teams Create Email Series, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
The new capability will add Salesforce and the conversational capability of Slac ...
- Marketing Platform Sendinblue Raises $160 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, October 1, 2020
Initially focused on email, the company has added support for several oth ...
- Springbot Adds SMS To Its Channel Roster
Email Marketing Daily, Ray Schultz - Friday, September 25, 2020
The firm supports email, social and other channels. Now its small retail ...
- Text-Messaging Firm Attentive Raises $230 Million in Funding
Digital News Daily, Ray Schultz - Thursday, September 24, 2020
Text-messaging SMS platform Attentive will use the funds to build products a ...
- Airship Acquires ReplyBuy, Extending Engagement Support To SMS
Email Marketing Daily, Ray Schultz - Thursday, September 24, 2020
ReplyBuy CEO Brandon O'Halloran will join Airship as GM of commerce, t ...
- Facebook Asks Supreme Court To Throw Out Robotext Claims
Digital News Daily, Wendy Davis - Friday, September 4, 2020
Facebook is asking the Supreme Court to reverse a lower court ruli ...
- Twilio To Power COVID-19 Contact Tracing For 28 Jurisdictions
Email Marketing Daily, Ray Schultz - Thursday, August 27, 2020
Twilio's platform allows agents to reach out via email, SMS and pho ...
- SMS Grew In March And April In Midst Of Pandemic: Study
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
SMS seen as more timely than email for confirming pickups and providi ...
- Google Confirms Non-SMS Verification Method
Around the Net in Email, Ray Schultz - Friday, June 19, 2020
Google has confirmed an update that will make phone prompts the prima ...
- Email Versus SMS: Which Works Best With Mobile?
Around the Net in Email, Ray Schultz - Monday, June 1, 2020
Email marketing has several key attributes that give it an advantage Here&rsquo ...
- BounceX Adds SMS To Its Channel Mix
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
BounceX enterprise clients can deploy SMS for use with email and t ...
- Listrak Debuts ID Resolution Tool For Retailers
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
Listrak's Growth Xcelerator Platform can help brands build email and SMS revenu ...
- Silo Disconnect: Mobile And Email Operate On Separate Tracks, Study Finds
Email Insider, Ray Schultz - Tuesday, May 5, 2020
Data is not being exchanged between silos and people are reminded ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segment ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19
Email Insider, Ray Schultz - Friday, April 24, 2020
McClennan Group's co-founder talks about what brands are doing wrong when marketi ...
- New Tool Combines SMS And Email Marketing
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
DojoMojo brings together its brand partnership network and mobile messaging platform. ...