• by Ray Schultz , October 1, 2020

Sendinblue, a marketing platform provider that serves SMBs, has raised $160 million in a funding round led by Bridgepoint Development Capital and BPI Capital Management Inc. 

Partech, an investor in the previous round, remains as an equity partner. 

The firm raised $33M in funding in 2017.

Founded in 2012 by Armand Thiberge, Sendinblue was initially focused on email marketing, but has since expanded its mission to support SMS, marketing automation, sales management and live chat. 

The Paris-based firm will use the funds to increase its external growth activities, build its product offering and gain a foothold in new countries. It recently opened its first office in Toronto to help serve North America, its leading market.

The goal is to help clients “develop their activity using digital levers,” Thiberge states.  

Brands can send email newsletters, then utilize more complex marketing automation and a chat tool that integrates with websites, the company says. 

Thiberge adds that with “recent GDPR regulations, it’s crucial to build an independent European ecosystem that guarantees data privacy.” 

The company has 400 employees in locations that also include New Delhi, Seattle and Berlin. It claims a turnover of $55 million per year, and is aiming to reach $220 million by 2025. 

Having acquired its German competitor, N2GO, Sendinblue claims to be the only data firm whose headquarters and data centers are located in Europe.