Customer engagement firm Airship has acquired SMS payment firm ReplyBuy. Terms were not disclosed.
The move extends Airship’s reach into SMS, providing an additional way for clients to conduct one-to-one conversations, says Airship CEO Brett Caine.
In addition, the firm plans to use ReplyBuy’s payments solution in additional marketing channels.
ReplyBuy CEO Brandon O’Halloran will become GM of commerce at Airship. In addition, ReplyBuy CTO and co-founder Anthony Saia will lead Airship’s commerce engineering team.
Airship supports customer interactions throughout the customer journey via mobile apps, email and websites, with a heavy emphasis on mobile, the company says.
ReplyBuy facilitates sports and entertainment ticket sales, non-profit fundraising, membership renewals and other transactions, it adds.