- Snapchat Takes On-Target, User-Centric Approach To Generative AI, Expands Premium Offerings
Social Media Insider, Colin Kirkland - Wednesday, April 5, 2023
Snapchat again demonstrates how it has built the largest paid-social user bas ...
- Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
The partnership will provide a product catalog, enhanced formats, activation and optimizati ...
- 'My AI,' A Less Controversial Version Of ChatGPT, Coming To Snapchat
Digital News Daily, Colin Kirkland - Monday, February 27, 2023
Today, Snap announced "My AI," a new customized chatbot with the late ...
- New Snapchat AI Tool "Open To Hallucinations"
Around the Net in Email, Ray Schultz - Monday, February 27, 2023
Snapchat has launched a new chatbot called My AI, but warns th ...
- Snapchat Invites Super Bowl Fans To Win $10,000 With New NFL Lenses
Digital News Daily, Colin Kirkland - Wednesday, February 8, 2023
Snapchat is using AR technology to expand its NFL partnership and givi ...
- New Product Helps Advertisers Understand Audiences Without Cookies, Firm Says
Email Marketing Daily, Ray Schultz - Tuesday, January 24, 2023
ProfitWheel helps brands garner insights from their first-party data. ...
- Chipotle Kicks Off 2023 With New Snapchat AR Experience
Digital News Daily, Colin Kirkland - Tuesday, January 3, 2023
The lens will launch Jan. 13 -- also known as "Quitter's Day ...
- Snap Launches Avatar Filter For Release Of Long-Awaited Film Sequel
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
The Lens uses machine learning and advanced computer-vision technology and 3D graphi ...
- Survey Reveals The Brand Power Of Augmented Reality
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and trav ...
- Bloomreach Lowers Acquisition Costs With Snapchat Integration
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 22, 2022
Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers ...
- What Will Brands Gain From The Newest Advertising Channels?
MediaDailyNews, Lydia Martin - Monday, November 14, 2022
Following the publication of Q3 earnings at the end of October, ...
- Snap Partners With Amazon Fashion For New Virtual Try-On Lenses
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
The lenses will expand brands' AR capabilities and allow Snapchatters to t ...
- PacSun's Holiday Campaign Welcomes Consumers Into The 'PacVerse'
Digital News Daily, Colin Kirkland - Tuesday, November 1, 2022
The new campaign will send consumers into the metaverse via a futurist ...
- Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration
Digital News Daily, Colin Kirkland - Tuesday, November 1, 2022
Snap's partnership with BigCommerce allows U.S. merchants to directly integrate their sto ...
- Snap Invites Users to Try On, Share, Shop Spooky Halloween Costumes
Digital News Daily, Colin Kirkland - Tuesday, October 11, 2022
Snapchatters can utilize Snap's AR tech to try on, share, and sh ...
- Roblox And Discord Singled Out In New Child Safety Lawsuit
Digital News Daily, Colin Kirkland - Thursday, October 6, 2022
Roblox, Discord, Facebook, and Snapchat are being sued for allegedly harming childr ...
- Swiss Fashion House Chopard Unveils New Jewelry Collection With Snap Try-On Lens
Digital News Daily, Colin Kirkland - Friday, September 30, 2022
The try-on lens uses Snap's AR technology to allow Snapchatters to discov ...
- Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
Performance Marketing Insider, Laurie Sullivan - Thursday, September 29, 2022
Lunio, a company focused on click-fraud prevention, announced closing $15 million ...
- Apple Search Ads Gain On Facebook, TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2022
Apple privacy measures boosted its search ads business due to its A ...
- Snap Inc. Set to Lay Off 20% Of Its Staff
Digital News Daily, Colin Kirkland - Wednesday, August 31, 2022
According to The Verge, Snap is aiming for a major business restructurin ...
- Netflix Hires Snap Veteran Ad Execs Gorman And Naylor
Television News Daily, Wayne Friedman - Wednesday, August 31, 2022
Gorman will be president of worldwide advertising and Naylor will be ...
- Snapchat Unleashes Dragons With HBO Max's 'House of the Dragon' AR Filters
Digital News Daily, Colin Kirkland - Friday, August 19, 2022
To coincide with the "Game of Thrones" prequel, Snap and HBO M ...
- Carhartt Makes Workwear Available On Bitmoji
Digital News Daily, Colin Kirkland - Tuesday, August 16, 2022
Carhartt, in partnership with Snap Inc., has launched a digital collection ...
- FCC Asks Apple, Google To Remove TikTok From App Stores
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 29, 2022
Leaked audio from 80 internal TikTok meetings to BuzzFeed in early Ju ...
- Snapchat Launches Accelerator Program For 25 Black Creators
Digital News Daily, Colin Kirkland - Friday, June 24, 2022
To ensure that creator content reflects the diversity of its user bas ...
- AR Gives Most Consumers More Confidence In Purchases, Study Finds
Digital News Daily, Colin Kirkland - Thursday, June 16, 2022
The tools and information consumers seek most are lacking for 67% ...
- Snap Brings 'Mind Ordering' To Domino's Lovers With New AR Lenses
Digital News Daily, Colin Kirkland - Tuesday, June 14, 2022
The lenses feature a link inviting Snapchatters to learn more about Domino ...
- Despite Stock Plunge, Snap Introduces New Ad Product For Summer Travelers
Social Media Insider, Colin Kirkland - Wednesday, June 1, 2022
Snap is targeting hotels, airlines, tours, and online travel agencies in today ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...
- Snap's Warning On Ad Sales Isn't Necessarily Worrisome For Publishers
Publishing Insider, - Wednesday, May 25, 2022
The implications for publishers vary by their business models and revenue mi ...