Carhartt Makes Workwear Available On Bitmoji

Carhartt, in partnership with Snap Inc., has launched a digital collection of workwear for Bitmoji avatars.

Users can now outfit their Bitmoji selves in Carhartt-branded jackets, double-front pants, and T-shirts.

Bitmoji is an app that invites users to create a digital persona based on their physical selves, allowing them to drop into a variety of social messaging services like Snapchat, Facebook Messenger, iMessage, and more.

Inspired by Carhartt’s most popular men's and women's styles, the new digital offering enables Snapchat and Bitmoji users everywhere to represent themselves in the digital world through a variety of products and colors.

The products that inspired the Carhartt x Bitmoji collection are available to purchase on Carhartt's website and in select retail stores, allowing consumers to match their Bitmoji digital look in the real world. 

The digital attire includes the brand's iconic Detroit Jacket, K87 Short Sleeve Pocket T-shirt, Force Sweatshirt, BO1 Double Front Pants and Duck Bib Overalls.

Brand collaborations with Bitmoji and Snap have been especially popular in the fashion industry, with other major brands like Levi’s, Ralph Lauren, and Jordan developing their own digital Bitmoji collections.

Fans will see their styled Bitmoji avatar in a variety of experiences both on and off Snapchat -- including in Chat and games, on the Snap Map, in Lenses, and personalized content like Bitmoji Stories, and more, says Snap.

“As we continue into the digital age and explore disruptive ways to deliver our brand experience, this is another example of how we are connecting and engaging with a new generation in an authentic and empowering way,” says Janet Ries, vice president of marketing at Carhartt. 

Rajni Jacques, global head of fashion and beauty at Snap, said that “apparel is a form of self-expression…we value our community feedback, and we are inspired by their passion and desire to feel represented and fashionable both in real-life and in the digital world.”

With 538 million monthly active users, Snapchat's user base is far smaller than other major social-media platforms that total in the billions, yet it continues to lead in creative and personalized branding experiences for younger audiences such as Bitmoji, which the company purchased in 2016.

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