- Chevrolet's CMO: Big Brands Should Do Big Things
Marketing Daily, Karl Greenberg - Tuesday, October 8, 2013
"It's our growth -- we're one of the fastest-growing auto brands. A ...
- Starbucks Coffee Deal Dramatizes Shutdown Stance
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Schultz has often expressed his views on political or controversial issues, bu ...
- Digimind Launches Social-Search Monitoring
Online Media Daily, Laurie Sullivan - Tuesday, October 8, 2013
Sharing something publicly online attracts marketers wanting to learn more about wh ...
- DG Acquires Republic Project To Support Social, Mobile
Online Media Daily, Laurie Sullivan - Tuesday, October 8, 2013
Digital Generation (DG) has scooped up Google Venture-backed startup Republic Project f ...
- NEW! 2014 Dodge Durango Spokesman Is Ron Burgundy
Out to Launch, Amy Corr - Wednesday, October 9, 2013
Dodge teamed up with Paramount Pictures to promote the 2014 Dodge Durango ...
- Burt's Bees Remakes Classic Tales On Vine
Out to Launch, Amy Corr - Wednesday, October 9, 2013
Make your nightmare boss your intern. Is it Hump Day or Spaghet ...
- Wells Fargo Launches Social Reputation Command Centers
The Social Graf, Erik Sass - Wednesday, October 9, 2013
If you were going to draw up a list of industries th ...
- The Foolproof Guide To Trending On Twitter
Marketing Daily, Susan Frech - Tuesday, October 8, 2013
Seeing your brand as a trending hashtag on a social network th ...
- Ferrell, Durango, And The Notorious Curtain Exit
Marketing Daily, Karl Greenberg - Monday, October 7, 2013
"It has an edge, historically. It's loaded with adrenalin," said CMO Olivi ...
- Samsung Strands Socially Connected On Island
Marketing Daily, Aaron Baar - Monday, October 7, 2013
Samsung is stranding eight people on a deserted island, but in ...
- Burt's Bees Tweaks Classics In Vine, Instagram Efforts
Marketing Daily, Sarah Mahoney - Monday, October 7, 2013
Both campaigns, by Baldwin&, also based in Raleigh, are being supported wi ...
- Land Rover Goes On Digital Adventures
Marketing Daily, Karl Greenberg - Monday, October 7, 2013
Land Rover is heading into the wild to promote its Range Rov ...
- Nielsen Twitter TV Ratings Deliver Profile, Reach Of Viewers
MediaDailyNews, Wayne Friedman - Monday, October 7, 2013
Nielsen started its anticipated Nielsen Twitter TV Ratings on Monday -- ...
- 'Scandal' And Miley Feed The Twitter TV Beast In Nielsen's First Ratings Release
MoBlog, Steve Smith - Tuesday, October 8, 2013
The first Nielsen Twitter TV Ratings demonstrate just how selective a seco ...
- Nielsen's Twitter Ratings: New Treatment For A New Illness -- Or Just New Questions?
TV Watch, Wayne Friedman - Tuesday, October 8, 2013
Show me where TV viewership, social media TV messaging and social med ...
- CW, Ford Play Social
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 7, 2013
The CW and Ford have teamed up on a cross-platform initiative th ...
- Facebook Joins the Data Land Grab At Retail
Data and Targeting Insider, Steve Smith - Monday, October 7, 2013
Facebook and Cisco are helping retailers bring free WiFi access to bric ...
- Dunkin's Costello Shares Thinking Behind New TV Ads
Marketing Daily, Karlene Lukovitz - Monday, October 7, 2013
"So the question was, how do you leverage an already successful campai ...
- At The ANA, A Call To Differentiate Or Die
Marketing Daily, Karl Greenberg - Sunday, October 6, 2013
John Costello, president of global marketing and innovation for the brand, talk ...
- Walmart's Quinn: Follow Brand Purpose And Innovate!
Marketing Daily, Karl Greenberg - Saturday, October 5, 2013
Not only are marketers facing an uncertain economy and one that's ...
- CMOs Still Struggling With Big Data, Social
Marketing Daily, Tanya Gazdik - Monday, October 7, 2013
Top marketers feel even less prepared to cope with Big Data th ...
- Execs Still Fretting About Social Media
The Social Graf, Erik Sass - Monday, October 7, 2013
While social media is revolutionizing everything from epidemiology to marketing, for ma ...
- Google+ Gaining Favor On Facebook Log-ins
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 4, 2013
A quarterly report from Janrain analyzing social log-in consumer preferences of W ...
- Panda Express TV Spot Goes For Sweet Spot
Marketing Daily, Karlene Lukovitz - Thursday, October 3, 2013
This time, the panda characters -- "Eddie" and "Tom-Tom" -- ponder becomi ...
- Frankly, It's None Of Your Business
MediaDailyNews, George Simpson - Friday, October 4, 2013
According to new data from a company that (surprise!!) promotes emails ...
- Twitter Files S-1, Mobile Drives Two-Thirds Of Ad Dollars
Mobile Marketing Daily, Steve Smith - Friday, October 4, 2013
Twitter disclosed details of its business in a public filing with t ...
- Instagram Launches Advertising
Online Media Daily, Mark Walsh - Thursday, October 3, 2013
Instagram on Thursday announced that the popular photo-sharing app will begin runni ...
- Twitter's Problem Of More
SearchBlog, Laurie Sullivan - Friday, October 4, 2013
Brands and companies struggle with scale. Each want to build campaigns th ...
- What Twitter's S1 Doesn't Tell You About Its Users
Social Media Insider, Catharine P. Taylor - Friday, October 4, 2013
Not to geek out on all of you -- but to ge ...
- From the NSA's Notebooks
The Social Graf, Erik Sass - Friday, October 4, 2013
Since 2010, the National Security Agency has been exploiting its huge collectio ...