• by Amy Corr , October 9, 2013

Burt’s Bees is promoting its seven mainstay products as a group by recreating famous literary tales on Vine. Called “Classics,” each product (Beeswax Lip Balm, Coconut Foot Cream, Shea Butter Hand Repair Cream, Hand Salve, Lemon Butter Cuticle Cream, Almond Milk Beeswax Hand Cream, Res-Q Ointment) will take the lead role in one of seven tales: “Little Women,” “20,000 Leagues under the Sea,” “Metamorphosis,” “Moby Dick,” “The Scarlet Letter,” “Julius Caesar,” and “Gulliver’s Travels.” Two of the seven Vines have launched, starting with “Little Women.” In this Vine, Lip Balm Meg says to Lip Balm Jo, “We really are quite little.” “And each of us women.” See it here. In “20,000 Leagues Under the Sea” a deep sea Hand Salve with tentacles attacks a Foot Cream Nautilus. “Less leagues! Less leagues,” screams a voiceover. Watch it here. Baldwin&, Raleigh created the campaign.