- Farmers Insurance Comes To Cityville
Online Media Daily, Tanya Gazdik - Friday, October 28, 2011
Farmers Insurance is launching another partnership with Zynga, this time via i ...
- ZenithOptimedia Creates Web Series To Promote Nestle's Life
MediaDailyNews, Steve McClellan - Thursday, October 27, 2011
Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize clie ...
- 'Gayle' Launches Third Season Online
Online Media Daily, Fern Siegel - Monday, October 24, 2011
American Family Insurance will launch the third season of Web series " ...
- Heineken Continues Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Heineken has extended its contract as worldwide partner and official beer suppli ...
- 5-Hour Energy Goes To College With ESPN Hoops Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
In an effort to reach college-age consumers, 5-hour Energy, which has topp ...
- GroupM Unit Unveils Redesigned 'Sponsorship.com'
Raw, Joe Mandese - Thursday, October 20, 2011
GroupM's IEG unit just unveiled a redesigned version of its www.sponsorship.com W ...
- State Farm Continues Hispanic Initiatives
MediaDailyNews, David Goetzl - Tuesday, October 18, 2011
State Farm's heavy involvement with Hispanic-targeted programming at NBCUniversal is set ...
- Kellogg 'Teams' Up for 2012 Olympics
Marketing Daily, Karlene Lukovitz - Wednesday, October 12, 2011
For its marketing as a sponsor of the U.S. Olympic and Paralymp ...
- Mercedes: Deal Goes Way Beyond The Bleachers
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
A 10-year deal that makes the luxury auto brand the Official a ...
- Mercedes Sponsorship Good Deal At The Right Time
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
In a first-ever naming rights deal for Mercedes-Benz USA, and the fir ...
- NFL Sponsors Gambled And Scored Big
Marketing: Sports, Darren Marshall - Tuesday, October 4, 2011
Those of you who are loyal readers of this column (hope you' ...
- Equifax Partners With Atlanta Falcons
Marketing Daily, - Thursday, September 29, 2011
Credit reporting company Equifax announced a strategic, multi-year agreement to become t ...
- FX Steers 'Jersey City' To Promote Audi A6
MediaDailyNews, Wayne Friedman - Friday, September 23, 2011
Looking like pieces of a regular full-length TV series, carmaker Audi a ...
- Q&A: For Marketers And The U.S. Olympic Team, Swimming With Michael Phelps Is Solid Gold
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
Michael Phelps has experience the joy of victory (Olympic gold) and t ...
- MusclePharm Signs On With UFC To Get Primetime Exposure
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Nutritional supplement company MusclePharm, which recently made headlines by signing NFL quarterba ...
- NASCAR Signs Trio Of Sponsors For Vegas Promo
Marketing Daily, Karl Greenberg - Monday, September 19, 2011
NASCAR is bringing back its "Send Me 2 Vegas" promotion, and Fo ...
- Mag Bag: 'mental_floss' Hosts Trivia Events For Nissan
MediaDailyNews, Erik Sass - Thursday, September 15, 2011
mental_floss, whose mission is to make learning fun, is hosting its thi ...
- New Amsterdam Gin Signs With Falcons
Marketing Daily, - Monday, September 12, 2011
New Amsterdam Gin and the Atlanta Falcons have announced a sponsorship agreeme ...
- Marketers Hope To Score With NFL Promos
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2011
There are a plethora of promotions, sponsorships and tie-ins that would ha ...
- BMW Signs Big Ten Sponsorship Deal
Marketing Daily, - Tuesday, September 6, 2011
BMW of North America today has signed on as official luxury automobi ...
- Amway Becomes Detroit Red Wings Sponsor
Marketing Daily, - Thursday, September 1, 2011
Direct sell giant Amway has signed a deal to become the Detro ...
- Esurance, AmEx Serve Up U.S. Open Activities
Marketing Daily, Tanya Gazdik - Wednesday, August 31, 2011
American Express is a top-tier sponsor. Other sponsors in that category inclu ...
- Cooper Tire Gets Behind NCAA On ABC
Marketing Daily, - Wednesday, August 31, 2011
Cooper Tire has signed on to be "Proud Sponsor of Saturday Afterno ...
- Airline Offers Free Snacks, Sponsor Grabs Check
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
For a few weeks this summer US Airways has been giving passenge ...
- Tecate Gets Double Mileage From September
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
The good news for fans and for Tecate is that the sponsorsh ...
- Grey Goose Sponsors U.S. Open
Marketing Daily, - Monday, August 29, 2011
Grey Goose is returning for a fifth year as a promotional partn ...
- Mercury Insurance Backs Home Teams
Marketing Daily, - Monday, August 29, 2011
Auto insurer Mercury Insurance has signed an agreement with UCLA to spons ...
- Goya Sponsors Concerts, Food Donations
Marketing Daily, - Wednesday, August 24, 2011
As part of its "Goya Gives" campaign, a series of initiatives develop ...
- Jack Daniel's Teams With Zac Brown Band
Marketing Daily, Karlene Lukovitz - Tuesday, August 23, 2011
Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnersh ...
- Restaurant Chain's Bengals Survey Backfires
Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
A late July email survey to 10,000 Gold Star Chili fans w ...