- NBA Inks Europe Deal With Kitbag
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The National Basketball Association has signed a multi-year partnership with Kitbag, ...
- Aresco Exits CBS For Big East Conference
MediaDailyNews, David Goetzl - Tuesday, August 14, 2012
Longtime CBS Sports executive Mike Aresco, who has negotiated TV contracts wi ...
- Q&A: A Social Olympics? Or Mobile?
Marketing Daily, Sarah Mahoney - Monday, August 13, 2012
"Marketing Daily" wanted to take the full measure of the most digital ...
- Honda Backs Barclays Center And Brooklyn Nets
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
This is its first-ever major sponsorship with a sports and entertainment ven ...
- Basketball And Soccer Share Learnings In UK
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
What do basketball and soccer have in common? A lot, evidently ...
- How To Sensibly Measure The Impact Of Sports Marketing Activation
Marketing: Sports, Jon Last - Tuesday, August 14, 2012
We rightfully spend a lot of time in the sports marketing busines ...
- Olympic Athletes Want Visibility
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
Many athletes used Twitter to publicize their protest against an International Olymp ...
- NBC's Prime Olympic Ratings Lower, Cable Network Gets Record Viewers, Streams
MediaDailyNews, Wayne Friedman - Friday, August 10, 2012
NBC's prime-time numbers dropped again as its three-hour prime-time coverage for "X ...
- Expedia To Sponsor Football Refs
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Expedia's logo is to appear on the shirts of all professional footba ...
- YouTube Nabs Scottish Soccer; English Next?
Around the Net In OMD Europe, Nina Lentini - Thursday, August 9, 2012
phe Scottish Premier League this week partnered to give YouTube non-exclusive carria ...
- Speed + Personality + Nation = Endorsement Gold
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Usain Bolt is on top. The world's fastest man earns at lea ...
- NFL 'Back To Football' Drive: Eli, Serena, Nike
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Back to school? How about back to the gridiron, with the N ...
- Q&A: U.S. Basketball Follows Yellow Brick Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
As the men's hoops team continues to strive for a gold med ...
- Which Is Bigger Draw: Olympics Or Super Bowl?
Around the Net In OMD Europe, Nina Lentini - Tuesday, August 7, 2012
According to a Pew Research study released Monday, nearly 8 out ...
- NASCAR Hires 3 Marketers In Youth Push
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
NASCAR has added three executives to key roles on its brand, consum ...
- A First: FA Cup On TV And Facebook At Same Time
Around the Net In OMD Europe, Nina Lentini - Monday, August 6, 2012
The match takes place 11 August and will air on ESPN, whi ...
- GEICO In As Barclays Center's 9th Sponsor
Marketing Daily, Karl Greenberg - Monday, August 6, 2012
The auto insurer has signed on for top-shelf brand activation including nami ...
- No Spoiler for Brand Experience
Marketing: Sports, Dan Lobring - Tuesday, August 7, 2012
Whatever you do, be careful of spoilers. A warning typically uttered befo ...
- Turner Broadcasting Buys The Bleacher Report Site
MediaDailyNews, Wayne Friedman - Monday, August 6, 2012
Time Warner's Turner Broadcasting unit has bought sports site the Bleacher Repor ...
- Watching The Olympics
TV Board, Gary Holmes - Tuesday, August 7, 2012
Well, well, well. It looks like the London Olympics might end ...
- Tervis Targets Sports Fans In Campaign
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
Tervis, a maker of plastic insulated cups, celebrates the men who pai ...
- NFL Media: Join Us For 'Serious Fun'
Marketing Daily, Aaron Baar - Friday, August 3, 2012
The Olympics aren't even half over, but for many Americans, it's near ...
- NBC Surprised By Soaring Olympic Ratings
MediaDailyNews, David Goetzl - Thursday, August 2, 2012
NBC Sports Chairman Mark Lazarus said executives have been surprised by t ...
- Tebow Shows His SOUL
Marketing Daily, Aaron Baar - Wednesday, August 1, 2012
NFL quarterback will appear in headphone maker's "SOUL of Greatness" campaign. ...
- When Social Media Makes It Harder To Achieve Celeb Super-athlete Status
Marketing: Entertainment, Chris Raih - Thursday, August 2, 2012
Kobe Bryant recently sparked a debate when he intimated that the curre ...
- Access Sports Sells Mallvision, Focuses On Sports Venues OOH
MediaDailyNews, Erik Sass - Wednesday, August 1, 2012
Access Sports Media, formerly known as Access 360 Media, has sold Mallvisio ...