- Sports Ratings Impacted By Cross-Platform Viewing
MediaDailyNews, Wayne Friedman - Wednesday, October 1, 2008
Don't just take those TV ratings as an indication of a spor ...
- Yardbarker Expanding Into Non-Sports
Online Media Daily, - Wednesday, October 1, 2008
Yardbarker, an online sports community and branded vertical ad network, has creat ...
- ESPN to Air More Live Games Instead of Shows
Around the Net In Media, Joan Voight - Tuesday, September 30, 2008
ESPN's content guru John Skipper says he is going to add mo ...
- Endemol Reaches Beyond Reality Into Sports
Around the Net In Media, Joan Voight - Friday, September 26, 2008
Reality TV giant Endemol is launching a major global sports programming a ...
- Kellogg Unveils Michael Phelps Packaging
Marketing Daily, - Friday, September 26, 2008
The Olympic gold medalist's image will appear on Kellogg's Frosted Flakes, Kellogg ...
- 'Boston Globe' Debuts 'OT,' New Sports Tabloid
MediaDailyNews, - Friday, September 26, 2008
Hoping to find a new revenue source, The Boston Globe is publishi ...
- PepsiCo Offers $1 Million If Doritos Ad Tops Super Bowl Poll
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 24, 2008
One surefire way to dominate the clutter is by upping the ant ...
- NHL.com Redesign Involves Yahoo Sports
Marketing Daily, - Wednesday, September 24, 2008
The new site, launching today, allows for fan personalization, more editorial conten ...
- New Ratings May Be Shaving Points for ESPN
MediaDailyNews, David Goetzl - Wednesday, September 24, 2008
A week ago, ESPN reported that its season-opening "Monday Night Football" ga ...
- MLB.com Chronicles Final Yankee Stadium Game
Marketing Daily, - Monday, September 22, 2008
Major League Baseball's online presence, MLB.com, chronicled the final game in t ...
- ESPN: Big Hike In Out-of-Home Football Viewers
MediaDailyNews, David Goetzl - Thursday, September 18, 2008
ESPN--the only network currently subscribing to Nielsen's new out-of-home ratings--said Wednesday th ...
- Bank Of America Unveils NASCAR Sweeps
Marketing Daily, - Wednesday, September 17, 2008
Through Oct. 8, fans can get two free tickets to the Ba ...
- Pro Basketball Players To Ask 'Got Milk?'
Marketing Daily, Karl Greenberg - Tuesday, September 16, 2008
An ad is appearing this month that features two-time NBA All-Star Dwig ...
- NASCAR's Ragan To Race For 'Big Brown'
Marketing Daily, - Monday, September 15, 2008
UPS will join Roush Fenway Racing for the 2009 campaign and re ...
- Tom Brady May Take A Hit As Marketing Superstar, Too
Around the Net In Brand Marketing, Thom Forbes - Friday, September 12, 2008
Tom Brady's season-ending knee injury last Sunday may dim his prospects f ...
- NBC Nearly Sold Out On Super Bowl Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, September 12, 2008
...
- Super Bowl Sells 80% Inventory, $3 Mil Per Spot
MediaDailyNews, - Thursday, September 11, 2008
NBC will broadcast Super Bowl XLIII next year, but the network h ...
- ESPN Hopes Behind-The-Scenes Clips Keep 'Pardon The Interruption' Viewers Tuned In
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
ESPN is hoping that some faux "behind-the-scenes" peeks will keep "Pardon t ...
- Conoco Sponsors ESPN's College Hoops Tourney
MediaDailyNews, David Goetzl - Thursday, September 11, 2008
ESPN has signed ConocoPhillips as the new title sponsor of an early-seas ...
- NFL Sues CBS Interactive Over Fantasy Football
Online Media Daily, Wendy Davis - Thursday, September 11, 2008
The National Football League is trying to strong-arm CBS in federal cou ...
- Fans Decide NBA TV's Tuesday Coverage
MediaDailyNews, David Goetzl - Tuesday, September 9, 2008
The NBA, continuing its embrace of new media and its possibilities, wi ...
- NBC Scores With Sunday Football
MediaDailyNews, Wayne Friedman - Tuesday, September 9, 2008
NBC picked up where it left off last season with strong resul ...
- U of Texas Wants a Sports TV Channel
Around the Net In Media, Joan Voight - Monday, September 8, 2008
The University of Texas is angling to become the first college ...
- U.S. Speedskating Taps Amplify
Marketing Daily, - Monday, September 8, 2008
U.S. Speedskating, the Utah-based national governing body for speedskating has tapped N ...
- Dairy Council, NFL Team For Healthy Kids Kick-off
Marketing Daily, Laurie Sullivan - Monday, September 8, 2008
The five-year commitment, at a combined price of $250 million, aims ...
- The Futurist: Let the Games Begin
Media Magazine, - Tuesday, July 22, 2008
Sport and competition bind society and are part of the fabric ...
- CBS Interactive Sues NFL Over Fantasy Football
Online Media Daily, - Monday, September 8, 2008
CBS Interactive filed a federal lawsuit in Minneapolis last week to clari ...
- P&G's Gillette Promos 'GameFace'
Marketing Daily, - Friday, September 5, 2008
College football fans can submit photos and/or videos to www.gillettegameface.com to "pro ...
- This Year, The NHL Addresses Season's Anticipation
Marketing Daily, Karl Greenberg - Thursday, September 4, 2008
"It's a celebration of the game," say Brian Jennings, executive vice preside ...
- Golf Channel Gets Boost With Dish Pact
Around the Net In Media, Joan Voight - Wednesday, September 3, 2008
...