- Amazon Explores Buying Fox's Regional Sports Networks
Television News Daily, Wayne Friedman - Tuesday, November 20, 2018
CNBC reports Amazon is looking to make a bid on those network ...
- Lessons On Email Marketing From The Sports Daily
Around the Net in Email, Ray Schultz - Tuesday, November 20, 2018
The Sports Daily runs a weekly email newsletter for sports fans. Bas ...
- Basketball Star's Federal Lawsuit Accuses Adidas Of Racketeering
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 20, 2018
The suit says Brian "Tugs" Bowen II was denied the chance ...
- Google Search Gets Social, Results To Serve User Comments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 19, 2018
Reports surfaced this weekend that Google Search will add a feature allowi ...
- Amazon's 'Thursday Night Football' Stream Up 22%
Digital News Daily, Alex Weprin - Friday, November 16, 2018
The double-digit growth is sure to be seen as a positive ...
- DAZN Strikes Deal To Stream MLB Cut-Ins, Hopes to Grow Audience
Digital News Daily, Alex Weprin - Thursday, November 15, 2018
DAZN's three-year deal with MLB is worth around $300 million, built arou ...
- Yahoo Sports, RYOT Create Video Campaign With Pizza Hut
Publishers Daily, Sara Guaglione - Thursday, November 15, 2018
The two-part series taps into viewers' love of the game, their loc ...
- Is Nontraditional Sports Marketing The Way To Reach Gen Z?
Marketing Insider, Colby Graff - Thursday, November 15, 2018
This demographic, which is on track to outnumber millennials by 1 milli ...
- 'Cheddar Sports' Enters Arena With Esports Report Backed By Logitech
Marketing Daily, P.J. Bednarski - Friday, November 9, 2018
Logitech, whose new Logitech G brand is the first mouse designed specifical ...
- Dick's Sweet Christmas Spot: Ping Pong Is Forever
Marketing Daily, Sarah Mahoney - Friday, November 9, 2018
Dick's Sporting Goods is heading into the holidays with an ad mea ...
- Tostitos Makes Its Super Bowl Ad All About The Party
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficul ...
- Spartan Race Keeps Enthusiasts Engaged, Encourages Newcomers
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In a fast-moving industry that is growing quickly, Spartan needed more th ...
- NFL Viewership Is Back. Will TV Advertisers Play Ball?
TV Watch, Wayne Friedman - Friday, November 9, 2018
CBS says its Sunday afternoon games are up 3% versus a ye ...
- NBA Partners With Music Startup
Marketing Daily, Tanya Gazdik - Thursday, November 8, 2018
The global partnership, which will be announced Thursday, creates a direct li ...
- ESPN Taps Wolff To Lead ESPN+ Streaming Service
Digital News Daily, Alex Weprin - Thursday, November 1, 2018
Wolff will manage the day-to-day operations of ESPN, while also working ...
- Dying For Football At Maryland
MediaDailyNews, George Simpson - Thursday, November 1, 2018
College programs will talk about "erring on the side of safety" ...
- 'The Athletic' Raises $40 Million, Plans to Expand Video, Podcast Teams
Publishers Daily, Melynda Fuller - Tuesday, October 30, 2018
Two years in, 'The Athletic' has 300 full-time employees and over 100,0 ...
- Baseball, You're Killing Me
Television News Daily, Gary Holmes - Tuesday, October 30, 2018
It leaves me sleep-deprived and stressed-out after a roller coaster of emotio ...
- Foot Locker, Nike Launch AR Scavenger Hunt
AI & IoT Daily, Chuck Martin - Monday, October 29, 2018
Foot Locker added augmented reality to its mobile app to create ...
- Lululemon Takes Data To The Race
Data & Programmatic Insider, Laurie Sullivan - Monday, October 29, 2018
Lululemon created an experiential marketing campaign that enabled runners to participate ...
- I Think I'll Be Able To Outrun AI (For Now)
AI Insider, Thom Forbes - Thursday, October 25, 2018
Can this writer and fitness trainer be replaced by artificial intelligence? May ...
- Seattle Agency Pines For Return Of SuperSonics
Marketing Daily, Tanya Gazdik - Wednesday, October 24, 2018
Fans of former NBA team are invited to share their memories ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to a ...
- New Fox's News/Sports Focus Will See TV Ad Benefits
Television News Daily, Wayne Friedman - Friday, October 19, 2018
New Fox's advertising is expected to improve in terms of industry shar ...
- Coca-Cola Partners With McLaren F1 For Rest Of 2018 Season
Around the Net In MAD London, Sean Hargrave - Friday, October 19, 2018
Coca-Cola has announced a branding deal with McLaren that will see t ...
- Coca-Cola Brand Makes First Formula 1 Outing, With McLaren
Marketing Daily, Karlene Lukovitz - Thursday, October 18, 2018
The initial deal calls for the flagship brand's logo to appear ...
- Yes, You Can Even Ruin A Non-Televised Football Game With Too Many Ads
MediaDailyNews, George Simpson - Thursday, October 18, 2018
If this is the new normal, I won't be going back ...
- Callaway Golf Launches Original Video Series
Marketing Daily, Tanya Gazdik - Tuesday, October 16, 2018
The shows profile three wildly different public courses across the United State ...
- Cord-Cutting Sees Uptick, More Sports Fans Prefer Streaming
Television News Daily, Wayne Friedman - Tuesday, October 16, 2018
Cable cord-cutting is slowly growing, but not as fast as people expec ...
- Morning Consult Launches New Entertainment, Sports Verticals
Publishers Daily, Melynda Fuller - Monday, October 15, 2018
The verticals will include the latest news, trends and data. Today's t ...