- Digital Publisher Minute Media Secures $17M Funding Round
Digital News Daily, Alex Weprin - Tuesday, May 15, 2018
The company plans to use the funding to expand the mobile-first technolo ...
- ESPN President: Direct-To-Consumer Start Of 'Brand-New Era'
Digital News Daily, Alex Weprin - Tuesday, May 15, 2018
The future of the company seems pinned to ESPN+, the premium subscripti ...
- Supreme Court Paves Way For Legal Sports Betting
Digital News Daily, Alex Weprin - Monday, May 14, 2018
The U.S. Supreme Court on Monday struck down The Professional and Amate ...
- How Will TV Benefit From Legal State Sports Betting?
TV Watch, Wayne Friedman - Tuesday, May 15, 2018
"It will be a new form of entertainment," says Mark Cuban, own ...
- Visa Brings Back Football Icon For FIFA World Cup
Marketing Daily, Tanya Gazdik - Friday, May 11, 2018
Visa is upgrading official tournament venues with the latest in payment innovati ...
- ESPN Launches Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 10, 2018
"Life Needs Sports," the first work for the brand from Droga5, wi ...
- Bud Enlists Drones, Glowing Cups For FIFA World Cup Push
Marketing Daily, Karlene Lukovitz - Wednesday, May 9, 2018
50+-country campaign is AB In-Bev's largest in history - though TV a ...
- Heed Seeks To Reimagine Mobile Sports Coverage
Video Insider, Alex Weprin - Tuesday, May 8, 2018
"We break the linear consumption [of sports] into small bites of wh ...
- IAB Gets In The Esports Game With New Primer
Digital News Daily, Alex Weprin - Monday, May 7, 2018
"As a marketing opportunity, esports has been under the radar and n ...
- Utz Signs Its First Pro Sports Sponsorship, With MLB
Marketing Daily, Karlene Lukovitz - Thursday, May 3, 2018
The deal spans TV, digital, special events and retail across all U ...
- Marketers Run For The Roses
Marketing Daily, Tanya Gazdik - Friday, May 4, 2018
"We have a unique philosophy regarding sponsorships, and work with each partn ...
- ESPN Expanding Digital Programming
Digital News Daily, Alex Weprin - Wednesday, May 2, 2018
Earlier this week the company announced that Sportscenter would launch a n ...
- 'DWTS' Is A Dud With Athletes Who Can't Dance
TVBlog, Adam Buckman - Thursday, May 3, 2018
"Dancing With the Stars" unveiled its new all-athletes edition this week a ...
- Land Rover Capitalizes On Kentucky Three-Day
Drive Time, Tanya Gazdik - Monday, April 30, 2018
There was no shortage of activations, including test-drive opportunities with a ran ...
- Amazon, NFL Renew 'Thursday Night Football' Streaming Deal
Digital News Daily, Alex Weprin - Thursday, April 26, 2018
The deal will see Amazon stream 11 Thursday games globally each seas ...
- Massage Envy Enlists Pro Golfer As Brand Ambassador
Marketing Daily, Tanya Gazdik - Thursday, April 26, 2018
The deal calls for Hailey Ostrom to engage her audience and provi ...
- FanDuel Campaign Promotes More Ways To Play
MAD, Larissa Faw - Wednesday, April 25, 2018
For the first time the fantasy sports game provider is offering single-ga ...
- The Detroit Pistons Score With Email
Email Marketing Daily, Ray Schultz - Tuesday, April 24, 2018
The Detroit Pistons are a case study in how a major spor ...
- Amazon Lands US Open Tennis Rights In The UK
Around the Net In MAD London, Sean Hargrave - Friday, April 20, 2018
Amazon's push in to sports rights continues today as The Guardian repor ...
- OTT Service FuboTV Raises $75M
Digital News Daily, Alex Weprin - Wednesday, April 18, 2018
The company plans to use its new funding to expand its produ ...
- TalkSport Wins England Cricket Rights
Around the Net In MAD London, Sean Hargrave - Wednesday, April 18, 2018
TalkSport has won the radio rights to England's cricket tour of S ...
- Activision Taps Nielsen To Measure Brand Investments In Esports
Digital News Daily, Alex Weprin - Monday, April 16, 2018
The measurement company "will measure brand exposure in esports events representing ...
- Streaming Services Become Sports' Highest-Profile Presenting Sponsors
Digital News Daily, Alex Weprin - Friday, April 13, 2018
Hulu this week announced it would become the presenting sponsor of t ...
- Troika Launch First Work For PGA, Haymaker For Reef
MAD, Larissa Faw - Friday, April 13, 2018
The "Live Under Par" tagline will also become the PGA Tour's fir ...
- Kaiser Permanente Enlists Stephen Curry To Promote Mental Resilience
Marketing Daily, Tanya Gazdik - Monday, April 16, 2018
The spot aims to show how mental resilience helps Curry grow ...
- Hulu Sponsorship Deals For 'NBA On TNT' Playoff Games
Television News Daily, Wayne Friedman - Friday, April 13, 2018
Hulu will tout its 'Hulu with Live TV' for the first roun ...
- Viewership, Ad Revenues Up For NBA
Television News Daily, Wayne Friedman - Friday, April 13, 2018
On the eve of its first round of playoffs, the NBA sa ...
- Sports Illustrated's OTT Service Pivots To Linear, Bundles
Digital News Daily, Alex Weprin - Thursday, April 12, 2018
SI TV's first distributor as a 24/7 linear channel will be Fu ...
- Monster Energy Promotes NASCAR Sponsorship
Marketing Daily, Tanya Gazdik - Friday, April 13, 2018
"The All-Star Race is a signature moment during our season and Monst ...
- National TV Sports See Slight Uptick -- Excluding Olympics, It's Down
Television News Daily, Wayne Friedman - Wednesday, April 11, 2018
In the most recent week, Walt Disney TV networks fell 13% ...