- National TV Sports See Slight Uptick -- Excluding Olympics, It's Down
Television News Daily, Wayne Friedman - Wednesday, April 11, 2018
In the most recent week, Walt Disney TV networks fell 13% ...
- 'The Racing Paper' Launches To Coincide With The Grand National
Around the Net In MAD London, Sean Hargrave - Wednesday, April 11, 2018
The publishers of The Football Paper are launching a new weekly, "T ...
- Streaming Sports Subscriptions Take Flight, But Will Consumers Buy In?
Video Insider, Alex Weprin - Tuesday, April 10, 2018
This week is shaping up to be an important one for t ...
- Masters Of Golf's TV Universe
Research Intelligencer, Joe Mandese - Friday, April 6, 2018
ESPN's coverage of the opening Thursday round of the 2018 Masters Tourname ...
- Play Ball: It's Over-The-Top Season
Television News Daily, Gary Holmes - Wednesday, April 4, 2018
Last week was the beginning of the baseball season, but in o ...
- Twitter, MLB Renew Live Streaming Deal
Digital News Daily, Alex Weprin - Tuesday, April 3, 2018
One weekday afternoon game a week will air on the social networ ...
- March Madness Grows 5% In National TV Ad Dollars, Ratings Down
Television News Daily, Wayne Friedman - Tuesday, April 3, 2018
Although an early reading of the 2018 NCAA Basketball Tournament championship ga ...
- ESPN Readies OTT Streaming App, 'ESPN+'
Around the Net In Digital, Gavin O'Malley - Monday, April 2, 2018
ESPN is set to launch its over-the-top streaming app, next week, Axi ...
- ESPN+ Streaming Service Starts April 12
Digital News Daily, Wayne Friedman - Monday, April 2, 2018
ESPN, the Walt Disney-owned media brand, says ESPN+ will be an integrat ...
- Kia Continues Strong Ties To NBA
Drive Time, Tanya Gazdik - Monday, April 2, 2018
Since 2010, fans have been able to vote for the Kia N ...
- Endeavor To Buy Streaming Video Provider NeuLion For $250M
Digital News Daily, Alex Weprin - Tuesday, March 27, 2018
The all-cash deal will see NeuLion become a standalone subsidiary of Endeavo ...
- Turner Sports Launching 'B/R Live,' OTT Service
Digital News Daily, Alex Weprin - Tuesday, March 27, 2018
B/R Live, named after Turner's Bleacher Report, will include live games fr ...
- CBS Wins Week With Stormy Daniels, March Madness
Television News Daily, Wayne Friedman - Tuesday, March 27, 2018
For the week ending March 25, CBS' prime-time average viewers came ...
- YouTube TV Inks Deal To Be Presenting Sponsor Of NBA Finals
Digital News Daily, Alex Weprin - Monday, March 26, 2018
The deal will cover the NBA Finals, WNBA Finals and NBA ...
- PNC Bank Becomes Official Bank Of NASCAR
Marketing Daily, Tanya Gazdik - Monday, March 26, 2018
The agreement is PNC's first with a sports league. The bank ...
- Mtn Dew Opens New Chapter Of 'Dewey Ryder' Saga
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2018
The clueless character, played by Danny McBride, debuted last October as Da ...
- Amazon, Facebook Poised To Acquire More Streaming Sports Rights
Digital News Daily, Alex Weprin - Tuesday, March 20, 2018
The recent news that Facebook has secured exclusive rights to 25 Maj ...
- Lexus Partners With Oath For 0-60 Bracket Challenge
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2018
Lexus saw a considerable increase in mobile engagement which led it ...
- Alliance of American Football To Launch In 2019
Television News Daily, Wayne Friedman - Tuesday, March 20, 2018
The Alliance hopes to start next year, right after the Super Bow ...
- Fever-Tree Serves Up A New Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, March 20, 2018
Fever-Tree, the tonic brand, will replace Aegon as sponsor of The Queen ...
- Esports Racks Up Points With Hard-To-Reach Demo: Young Males
Video Insider, Alex Weprin - Tuesday, March 20, 2018
Last week the rapper Drake logged on to the Amazon-owned videogame streami ...
- PGA Tour To Launch OTT Channel Through Xumo
Digital News Daily, Alex Weprin - Monday, March 19, 2018
The channel, which went live on Xumo over the weekend, will inclu ...
- From NHL To Activision Blizzard, Cherry Still In The 'Smiles Business'
Marketing Daily, Tanya Gazdik - Monday, March 19, 2018
Formerly with the NHL's New Jersey Devils, Daniel Cherry took a f ...
- State Farm Emphasizes Its Agents 'Get You'
Marketing Daily, Tanya Gazdik - Monday, March 19, 2018
The narrative of the campaign continues to dovetail with storylines of t ...
- Olympics, Super Bowl Boost NBC And Broadcast Nets' February C3 Numbers
Television News Daily, Wayne Friedman - Friday, March 16, 2018
NBC's Winter Olympics in February helped lift overall C3 ratings for a ...
- Marketers Embrace March Madness With Campaigns, Promotions
Marketing Daily, Tanya Gazdik - Friday, March 16, 2018
Wendy's understands the difficult choices in filling out brackets and wants ...
- British Football Team Apologizes For 'Women's Place' Email
Email Marketing Daily, Ray Schultz - Thursday, March 15, 2018
The Tottenham football club has caused a flap with an email surv ...
- Activision Blizzard Hires Execs From NHL, NBA, NBC
Marketing Daily, Tanya Gazdik - Thursday, March 15, 2018
Daniel Cherry III brings over 20 years of marketing experience, including ...
- Topgolf Partners With Golf Channel For Show
Marketing Daily, Tanya Gazdik - Wednesday, March 14, 2018
The show will air two nights a week. The series will al ...
- MLB Pitcher Verlander Stumps For Flonase
Marketing Daily, Tanya Gazdik - Tuesday, March 13, 2018
As part of the partnership, Verlander appears in a documentary series call ...