- Super Bowl: Streaming Services Take Over The Big Game
Digital News Daily, Alex Weprin - Monday, February 4, 2019
No fewer than seven subscription streaming video services -- often in pri ...
- Technical Issues Marred Super Bowl Stream For Some Roku Users
Digital News Daily, Alex Weprin - Monday, February 4, 2019
A number of Roku users found that their feed of the ga ...
- Super Bowl Sets Streaming Viewership Record
Digital News Daily, Alex Weprin - Monday, February 4, 2019
CBS says the streamed version drew an average minute audience of 2 ...
- Xfinity Scares Heck Out Of Millennials To Demo Its Product
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- Netflix's Undead Lifestyle Puts Life Into Season Two
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It abandoned conventional tactics and created the next trend its ladies wou ...
- Would Netflix Ever Sell To Apple?
Video Insider, Alex Weprin - Tuesday, February 5, 2019
Rumors of such a tie-up were given new life this week aft ...
- WarnerMedia Taps Aubrey To Lead Streaming Content
Digital News Daily, Alex Weprin - Friday, February 1, 2019
Aubrey currently oversees original drama programming at TNT and will now mana ...
- Netflix Spent $1.8B On Advertising In 2018
Digital News Daily, Alex Weprin - Friday, February 1, 2019
The company's marketing spend is actually accelerating at a faster pace th ...
- Hulu Partners With Charmin, Coca-Cola To Test Pause Ads
Digital News Daily, Alex Weprin - Thursday, January 31, 2019
A viewer watching a show hits pause and a silent, static ...
- Super Bowl Streaming Viewership Poised To Surge
Digital News Daily, Alex Weprin - Thursday, January 31, 2019
CBS has the TV rights to this year's game and will ma ...
- Cheddar Taps Telaria As Programmatic SSP
Digital News Daily, Alex Weprin - Wednesday, January 30, 2019
The deal comes in the midst of a rapid expansion by Chedda ...
- Apple Plans Bigger Video Presence As 'The Bundle Breaks Down'
Digital News Daily, Alex Weprin - Wednesday, January 30, 2019
The company intends to expand its presence in selling third-party streaming service ...
- Impact Of AI, Data Strategy, Niche Media: Q&A With Jacopo Bracco
MediaDailyNews, Charlene Weisler - Wednesday, January 30, 2019
Jacopo Bracco, former president of DIRECTV PanAmerica, explains how AI can impa ...
- AVOD Platform Tubi Is Profitable, Ad Revenues Soar
Television News Daily, Wayne Friedman - Wednesday, January 30, 2019
Some 1,000 advertisers ran campaigns over the last year on Tubi's platfor ...
- Legacy Media Cos. Wrestle With OTT Rivals
TV Watch, Wayne Friedman - Thursday, January 31, 2019
Netflix has no worries. But the bigger picture? The total TV ecosyst ...
- Netflix Boasts Largest Movie Library, Solid Picks
Digital News Daily, Gavin O'Malley - Tuesday, January 29, 2019
Netflix leads the field in terms of films "certified fresh" by Rott ...
- Live Streaming Viewing Rose 65% In 2018
Digital News Daily, Alex Weprin - Tuesday, January 29, 2019
Live viewership was driven by live events, in particular coverage of t ...
- Spotify Plans Enhanced Targeting For Advertisers
Digital News Daily, Alex Weprin - Tuesday, January 29, 2019
Spotify says it will work with a handful of select advertisers ...
- Cheddar To Launch 'Cheddar Nights' Evening Block In February
Digital News Daily, Alex Weprin - Monday, January 28, 2019
"Cheddar Nights," as the programming block is called, will be anchored ...
- The Streaming Pricing Wars Are On
Video Insider, Alex Weprin - Tuesday, January 29, 2019
Streaming video services' value is being rejiggered, built around research that sugges ...
- StreamElements Raises $11M In Esports Funding Round
Digital News Daily, Alex Weprin - Friday, January 25, 2019
StreamElements offers a full-service production stack for gamers and creators on YouTu ...
- Study: Netflix Content More Appealing To Consumers Than Streaming Competitors
Digital News Daily, Alex Weprin - Friday, January 25, 2019
According to data from the end-to-end product validation platform Alpha, 68% ...
- Hulu Lowers Price For Ad-Supported Tier
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
With its advertising business spinning into high gear with programmatic options, direct-sal ...
- Study: 'YouTube Enthusiasts' Watch As Much Linear TV As Regular Adults
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
The VAB report found YouTube enthusiasts watched just as much traditional ad-support ...
- YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
Research finds Instagram is particularly strong among Gen Z, becoming a mo ...
- Consumers' Interest In 'A La Carte' TV Network Options Declines
Television News Daily, Wayne Friedman - Thursday, January 24, 2019
TiVo says interest in selecting specific networks for users' traditional pay ...
- Viacom Buys Pluto TV, Supercharges Digital Strategy
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
Pluto TV will operate as an independent subsidiary of Viacom once t ...
- ESPN+ Taps Brian Lockhart To Lead Original Content
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
The hiring of Lockhart suggests the company plans to significantly scale ...
- Hulu, Telaria Expand Programmatic Partnership
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
Hulu's robust ad business is expanding, but the challenge is walking t ...
- YouTube TV Expands Nationwide, Covering 98% Of The U.S.
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
While YouTube TV had been available in the country's 100 largest ...