- Will Walmart Mimic Amazon - Selling Ads, Boosting More Video Platforms?
TV Watch, Wayne Friedman - Thursday, February 21, 2019
Amazon may have a strong 100 million Amazon Prime subscribers. But Walmar ...
- Google Preparing To Unveil Ambitious Gaming Strategy
Around the Net In Digital, Gavin O'Malley - Wednesday, February 20, 2019
Google will offer a glimpse of its forthcoming gaming strategy at ne ...
- SoundCloud Adding Distribution To Self-Monetization Program
Around the Net In Digital, Gavin O'Malley - Wednesday, February 20, 2019
SoundCloud is adding distribution to its self-monetization Premier program, The Verge report ...
- Video Streaming Spend Hits $166M For National TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 19, 2019
Video streaming services continue to push spending on national linear TV advertisi ...
- Diller: Netflix Won The TV Game
TV Watch, Wayne Friedman - Wednesday, February 20, 2019
Netflix is way ahead of rival entertainment concerns -- especially now wi ...
- Hulu Launches Sports-Focused Marketing Campaign
Digital News Daily, Alex Weprin - Monday, February 18, 2019
The national marketing campaign kicked off over the weekend during the N ...
- Net Neutrality Battle Heats Up In Vermont
Digital News Daily, Wendy Davis - Monday, February 18, 2019
Broadband companies say their definition of "net neutrality" may differ from Vermon ...
- 2019's Big Streaming Launches Take Shape
Video Insider, Alex Weprin - Tuesday, February 19, 2019
Hulu and WarnerMedia used the Television Critics Association Winter press tour la ...
- Podcast Ads Are As Effective As TV Commercials, Study Says
Digital News Daily, Alex Weprin - Friday, February 15, 2019
Westwood One's podcast creative test found podcast ads were more effective th ...
- CBS Recalibrates OTT Plans
Digital News Daily, Alex Weprin - Friday, February 15, 2019
The company is rethinking its windowing and syndication strategy for CBS A ...
- Apple Too Dependent On Google For Services Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 15, 2019
Imagine Apple making more from Google Search than it does from i ...
- Amazon Launching 'Moments' Marketing Tool
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
The company has been testing Moments with a number of partners, includi ...
- Telaria, ZypMedia Forge OTT Ad Deal
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
ZypMedia's Ramandeep Ahuja said the deal "bolsters our ability to connect loc ...
- CuriosityStream Raises $140M As It Passes 1M Subscribers
Digital News Daily, Alex Weprin - Wednesday, February 13, 2019
The company says it intends to use the funding to boost i ...
- For TV, Media Trade Groups, Growth Means Expanding Into Competing Areas
TV Watch, Wayne Friedman - Thursday, February 14, 2019
There is a certain level of "melding" between many marketing areas ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video Segments
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
The deal will allow marketers who use FreeWheel markets to access advanc ...
- LiveRamp Bringing Platform To CTV
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
LiveRamp, the identity resolution, data and technology company, will be expanding i ...
- Epix Becomes Latest Premium Pay-TV Service To Jump Into Streaming Wars
Digital News Daily, Alex Weprin - Monday, February 11, 2019
Epix Now is priced to undercut its competitors at $5.99 per mont ...
- ESPN's 'Boardroom' Risks Turning Off Fans With Real-World Money Problems
Publishing Insider, - Tuesday, February 12, 2019
ESPN magazine's cover story this week delves into the sports business ...
- YouTube's Long Game: To Become A Bit More Like Google
Video Insider, Alex Weprin - Tuesday, February 12, 2019
"YouTube is a place where we see users not only come f ...
- T-Mobile To Help Consumers Navigate 'Subscription-Palooza' Of OTT Services
Digital News Daily, Alex Weprin - Friday, February 8, 2019
T-Mobile wants to help its customers discover new streaming services, and he ...
- PodcastOne Taps Peter Morris As CEO
Digital News Daily, Alex Weprin - Friday, February 8, 2019
Morris succeeds PodcastOne executive chairman Norm Pattiz, who had been serving ...
- Podcast Platform Himalaya Media Launches With $100M Funding Round
Digital News Daily, Alex Weprin - Thursday, February 7, 2019
The ad-sponsored company has a deal with the Dallas Mavericks to ...
- Gen Z And Millennials Are Driving A Podcast Revolution
London Blog, Sean Hargrave - Friday, February 8, 2019
Half of all podcast listening is done by under 35s. Spotify's interes ...
- Spotify Moves Into Podcasts With Gimlet And Anchor Purchases
Around the Net In MAD London, Sean Hargrave - Thursday, February 7, 2019
Spotify is doubling down on podcasts with the purchases of the popul ...
- Spotify Expands Podcasts, Buys Gimlet Media, Anchor
Digital News Daily, Alex Weprin - Wednesday, February 6, 2019
The acquisitions mark a major expansion of Spotify's podcasting business, bolstering bo ...
- Disney Outlines Future Of Streaming Efforts
Digital News Daily, Alex Weprin - Wednesday, February 6, 2019
ESPN+ now has more than 2 million subscribers -- twice as ma ...
- Netflix Claims 40M Viewers For 'You,' Rivals Dispute The Figure
TV Watch, Wayne Friedman - Thursday, February 7, 2019
Whatever the process, there is a need to have third-party metrics ...
- DistroScale Launches Free OTT Offering, DistroTV
Digital News Daily, Alex Weprin - Tuesday, February 5, 2019
The company has forged partnerships with Bonnier (the owner of Saveur a ...
- Streaming Delays At Super Bowl, But Time Lags Improving
Television News Daily, Wayne Friedman - Tuesday, February 5, 2019
Among eight streaming platforms, latency issues were between 28 and 47 second ...