- Cheddar Taps Telaria As Programmatic SSP
Digital News Daily, Alex Weprin - Wednesday, January 30, 2019
The deal comes in the midst of a rapid expansion by Chedda ...
- Apple Plans Bigger Video Presence As 'The Bundle Breaks Down'
Digital News Daily, Alex Weprin - Wednesday, January 30, 2019
The company intends to expand its presence in selling third-party streaming service ...
- Impact Of AI, Data Strategy, Niche Media: Q&A With Jacopo Bracco
MediaDailyNews, Charlene Weisler - Wednesday, January 30, 2019
Jacopo Bracco, former president of DIRECTV PanAmerica, explains how AI can impa ...
- AVOD Platform Tubi Is Profitable, Ad Revenues Soar
Television News Daily, Wayne Friedman - Wednesday, January 30, 2019
Some 1,000 advertisers ran campaigns over the last year on Tubi's platfor ...
- Legacy Media Cos. Wrestle With OTT Rivals
TV Watch, Wayne Friedman - Thursday, January 31, 2019
Netflix has no worries. But the bigger picture? The total TV ecosyst ...
- Netflix Boasts Largest Movie Library, Solid Picks
Digital News Daily, Gavin O'Malley - Tuesday, January 29, 2019
Netflix leads the field in terms of films "certified fresh" by Rott ...
- Live Streaming Viewing Rose 65% In 2018
Digital News Daily, Alex Weprin - Tuesday, January 29, 2019
Live viewership was driven by live events, in particular coverage of t ...
- Spotify Plans Enhanced Targeting For Advertisers
Digital News Daily, Alex Weprin - Tuesday, January 29, 2019
Spotify says it will work with a handful of select advertisers ...
- Cheddar To Launch 'Cheddar Nights' Evening Block In February
Digital News Daily, Alex Weprin - Monday, January 28, 2019
"Cheddar Nights," as the programming block is called, will be anchored ...
- The Streaming Pricing Wars Are On
Video Insider, Alex Weprin - Tuesday, January 29, 2019
Streaming video services' value is being rejiggered, built around research that sugges ...
- StreamElements Raises $11M In Esports Funding Round
Digital News Daily, Alex Weprin - Friday, January 25, 2019
StreamElements offers a full-service production stack for gamers and creators on YouTu ...
- Study: Netflix Content More Appealing To Consumers Than Streaming Competitors
Digital News Daily, Alex Weprin - Friday, January 25, 2019
According to data from the end-to-end product validation platform Alpha, 68% ...
- Hulu Lowers Price For Ad-Supported Tier
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
With its advertising business spinning into high gear with programmatic options, direct-sal ...
- Study: 'YouTube Enthusiasts' Watch As Much Linear TV As Regular Adults
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
The VAB report found YouTube enthusiasts watched just as much traditional ad-support ...
- YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
Research finds Instagram is particularly strong among Gen Z, becoming a mo ...
- Consumers' Interest In 'A La Carte' TV Network Options Declines
Television News Daily, Wayne Friedman - Thursday, January 24, 2019
TiVo says interest in selecting specific networks for users' traditional pay ...
- Viacom Buys Pluto TV, Supercharges Digital Strategy
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
Pluto TV will operate as an independent subsidiary of Viacom once t ...
- ESPN+ Taps Brian Lockhart To Lead Original Content
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
The hiring of Lockhart suggests the company plans to significantly scale ...
- Hulu, Telaria Expand Programmatic Partnership
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
Hulu's robust ad business is expanding, but the challenge is walking t ...
- YouTube TV Expands Nationwide, Covering 98% Of The U.S.
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
While YouTube TV had been available in the country's 100 largest ...
- Publishers Can Take A Lesson From YouTube
Publishing Insider, - Thursday, January 24, 2019
The coming rollout of high-speed 5G mobile networks will open the digit ...
- Viacom Buys Ad-Supported Streamer Pluto TV For $340M
Television News Daily, Wayne Friedman - Wednesday, January 23, 2019
The 5-year-old internet-based TV service has more than 12 million monthly acti ...
- Crest's 'Chompers' Keeps Kids Attuned To Brushing
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Gimlet Media partnered with Crest Kids to create a brushing audio compani ...
- GE, 'New York Times' Co-brand Global Audio Experience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while ...
- Is Netflix A Movie Studio, TV Production Company Or Digital Service?
TV Watch, Wayne Friedman - Thursday, January 24, 2019
Netflix is spending a whopping $20 million in marketing for its acclaim ...
- Netflix, YouTube Deemed 'Essential' For Consumers
Television News Daily, Wayne Friedman - Tuesday, January 22, 2019
Respondents said Netflix and YouTube were 52.7% and 45.9% more "essential," respectivel ...
- Roku Flexes OTT Ad Muscle
TV Watch, Wayne Friedman - Wednesday, January 23, 2019
Roku gets more ad-related business revenues than from its set-top-box devices. Estimat ...
- UFC Fight Adds Serious Subscriber Numbers To ESPN+
Digital News Daily, Alex Weprin - Monday, January 21, 2019
ESPN says it saw 525,000 ESPN+ signups on Saturday alone, by f ...
- YouTube Says Its Platform Is Now 'Brand Safe'
TV Watch, Wayne Friedman - Tuesday, January 22, 2019
AT&T was among the first companies to stop paying to advertise ...
- Netflix Positions Itself For The Future
Video Insider, Alex Weprin - Tuesday, January 22, 2019
Netflix this month revealed viewership numbers for the first time around "Bi ...