- RNC Uses 100%-AI Dystopian Ad To Attack Biden
Digital News Daily, Karlene Lukovitz - Tuesday, April 25, 2023
The 100%-AI ad from the official Republican campaign body appears to sign ...
- Hulu Marketing Reorg: Gruner Adds Duties, Donaton Exits
Digital News Daily, Karlene Lukovitz - Wednesday, April 26, 2023
Barrie Gruner adds brand marketing to her oversight of content marketing. ...
- Getting 'Butts In Seats' - In Movie Theaters
TV Watch, Wayne Friedman - Wednesday, April 26, 2023
Movie studios are seeing moviegoers' steady return to theaters, but haven't reach ...
- Nearly Half Of New Subs Find Netflix's Ad Load 'Heavy'
Television News Daily, Wayne Friedman - Tuesday, April 25, 2023
The study also found 17% of Netflix's 'Basic with Ads' new subscribe ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)
Video Insider, Karlene Lukovitz - Tuesday, April 25, 2023
Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, April 24, 2023
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Repor ...
- NBCU CEO Jeff Shell Departs Abruptly Over 'Misconduct' Investigation
Television News Daily, Wayne Friedman - Sunday, April 23, 2023
In a shocking departure, NBCU CEO Jeff Shell has abruptly resigned followi ...
- FASTs To Generate $6.3B In Global Revenue In 2023, $12B By 2027
Advanced TV Insider, Karlene Lukovitz - Friday, April 21, 2023
The U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see fast ...
- Big Streamer, Small Theater: Sizing Up The Upfront Venues
TVBlog, Adam Buckman - Friday, April 21, 2023
Netflix, the world's largest streaming service, will hold its very first Upfro ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
Digital News Daily, Karlene Lukovitz - Thursday, April 20, 2023
Nearly a third of advertisers say they'll allocate more than 20% ...
- The New Era Of Superior TV
Media Insider, Dave Morgan - Thursday, April 20, 2023
If our industry gets its act together, TV ads will become increasing ...
- Roku Offers New 'Reach' Guarantee, Competes With Cable
Television News Daily, Wayne Friedman - Wednesday, April 19, 2023
Roku says the guarantee "brings a key benefit of cable advertising ...
- Cable TV Makes Gains, Streaming Still Dominant, But Broadcast Down: Nielsen
Television News Daily, Wayne Friedman - Tuesday, April 18, 2023
Cable TV viewership was the only TV category to show gains ...
- Sister Act: Nun Is A Superheroine In Peacock's 'Mrs. Davis'
TVBlog, Adam Buckman - Wednesday, April 19, 2023
In "Mrs. Davis" on Peacock, a swashbuckling nun has an uncanny abili ...
- FCC Agrees To Partner With Broadcasters On NextGen TV
Digital News Daily, Karlene Lukovitz - Tuesday, April 18, 2023
Broadcasters' lobbying efforts, including a letter to the FCC from a bipartis ...
- Newfront Creator Digitas Is No Longer Part Of It
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2023
Fifteen years after conceiving it, Digitas is no longer part of t ...
- Netflix Leads All Streamers, TV Networks For Q1 Viewing, Followed By CBS
Television News Daily, Wayne Friedman - Monday, April 17, 2023
Netflix led in Q1 minutes viewed with CBS in second place, accordi ...
- Dominion Vs. Fox Trial Start Delayed, Fox Reportedly Pushing For Settlement
Digital News Daily, Karlene Lukovitz - Monday, April 17, 2023
Fox also claims Dominion has reduced its $1.6B damages ask. Dominion sa ...
- Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value
Television News Daily, Wayne Friedman - Friday, April 14, 2023
National TV paid ad spend for video streaming was projected at $291 ...
- AMC+ Unveils Ad-Supported Option In Time For The Upfront
Television News Daily, Wayne Friedman - Monday, April 17, 2023
Joining the growing crowd of streaming platforms, AMC Networks is starting ...
- Streamers Push Freeloading 'Sharers' To Pay Up
TV Watch, Wayne Friedman - Monday, April 17, 2023
If every streamer platform with many "sharer" users -- those using other ...
- New AVOD Tier, Data Platform To Take Center Stage At AMC Networks Upfront
TVBlog, Adam Buckman - Monday, April 17, 2023
AMC Networks Chief Commercial Officer Kim Kelleher says AMCN's new AVOD streami ...
- Has Prime Video Surpassed Netflix In U.S. Subscriber Share?
Digital News Daily, Karlene Lukovitz - Friday, April 14, 2023
Prime Video had a 21% share to Netflix's 20% in Q1 202 ...
- Streaming Fundamentals: Underwhelming Or 'Undifferentiated'?
TV Watch, Wayne Friedman - Friday, April 14, 2023
Walt Disney CEO Bob Iger has said "undifferentiated" entertainment is a tou ...
- WBD's New Streamer Name Max Says It All Without Plus Sign
TVBlog, Adam Buckman - Friday, April 14, 2023
The brand-naming of Warner Bros. Discovery's new streaming service Max stands o ...
- Premium Streamer HBO Max To Rebrand As 'Max', Combining Discovery+ Content
Television News Daily, Wayne Friedman - Wednesday, April 12, 2023
The new "Max" will start up May 23, offering TV and movi ...
- Streaming Consumers Take 6 Minutes Deciding What To Watch: A Waste Of Time?
TV Watch, Wayne Friedman - Thursday, April 13, 2023
Content discovery has always been somewhat of a chore for TV consume ...
- Google TV Adds Hundreds Of FASTs, Including Tubi, To Aggregate 800+ Channels
Digital News Daily, Karlene Lukovitz - Tuesday, April 11, 2023
Aggregating live channels and VOD, a la The Roku Channel, is n ...
- Nielsen Enables 'Market-Wide' View Of Audio Streaming In Radio Markets
MediaDailyNews, Joe Mandese - Wednesday, April 12, 2023
Nielsen estimates audio streaming now accounts for 12% of all radio u ...
- Hulu Leaving Disney? That May Be The Right Call For Disney
TV Watch, Wayne Friedman - Wednesday, April 12, 2023
The longtime premium streaming service could be seeing its days numbered ...