- A Third Of Brands Expect To Return To Linear TV Platforms In Q1, Study Finds
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Amidst ongoing weakness in the Q3 and Q4 national TV ad market ...
- Billions For New Original Streaming Content? Your Recession Is Coming Soon
TV Watch, Wayne Friedman - Monday, December 19, 2022
What potential financial cuts might be coming to streamers -- perhaps ...
- CTV's Advertising Growing Pains On Display, As Giant Netflix Stumbles
Advanced TV Insider, Karlene Lukovitz - Friday, December 16, 2022
Netflix's high-profile failure to deliver on some viewership guarantees with its n ...
- Peacock Streaming Deal With JetBlue Includes Freebie Sub-With-Ads Offer
Digital News Daily, Karlene Lukovitz - Friday, December 16, 2022
Some JetBlue loyalty club members will get a free 12-month subscription ...
- Pluto TV Expands 'Stream Now. Pay Never' Campaign With Drew Barrymore Promo
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
The campaign featuring Barrymore and her daytime talk show, with the tagli ...
- Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To Advertisers
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Netflix is off to a rough start with its ad option ...
- TV News As A Streaming Service Can Make Profits: Just Look At NBC News Now
TV Watch, Wayne Friedman - Friday, December 16, 2022
Is streaming the way into young viewers' minds and hearts when ...
- Warner Bros. Discovery: Content Write-Offs May Go $1B Over Estimate, HBO Max Content Pulled For FAST Licensing
Digital News Daily, Karlene Lukovitz - Thursday, December 15, 2022
After pulling "Westworld" and other series off HBO Max, WBD is licensi ...
- Verizon Offers $240 Netflix Freebie To Push New Sub Aggregator Platform
Digital News Daily, Karlene Lukovitz - Thursday, December 15, 2022
Netflix hopes 12-months-free premium tier users will convert to paid subscribers. ...
- Streaming Premium Video Is Now The Free Toaster
Media Insider, Dave Morgan - Thursday, December 15, 2022
Is it possible for legacy TV/video companies to survive this kind ...
- EDO Names Theatrical Marketing Veteran Siskind To GM Analytics Post
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Longtime senior theatrical marketing exec Steve Siskind has been named GM ...
- November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Total day TV usage of persons 2 years and up for Novemb ...
- Nearly Half Of Streaming Subscribers Regularly Jump Among Services
Digital News Daily, Karlene Lukovitz - Wednesday, December 14, 2022
Nearly half also say that a service being free is a k ...
- Kate Hudson Taste-Tests Van Leeuwen Ice Cream Tied To 'Glass Onion' Movie
Marketing Daily, Steve Ellwanger - Tuesday, December 13, 2022
Hudson joins co-star Leslie Odom Jr. in trying to guess the ingredien ...
- Spotlight On Local TV News: Viewers Shifting To Streaming From Pay TV?
TV Watch, Wayne Friedman - Wednesday, December 14, 2022
VUit, a free, ad-supported, web-based streaming service, offers local TV content wi ...
- Viewer Cannibalization: Young Media Feeding On Linear TV-Based Content In Other Places
TV Watch, Wayne Friedman - Tuesday, December 13, 2022
Where exactly are those cord-cutters going when they drop their cable/satellite/virtual ...
- 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3
Video Insider, Karlene Lukovitz - Tuesday, December 13, 2022
Do Kantar's survey results suggest what kind of switching rates Disney+ a ...
- Aggregation Push: DirecTV Now Adding Two Peacock Tiers
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
To attract new customers in the face of cord-cutting losses, DirecTV h ...
- Study Shows Why "Hybrid" VOD Services Are The Model Of The Future
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
Subscriber retention is a major advantage of offering both ad-supported and subscription-driv ...
- The Health Channel: Local 24/7 PBS Service Adds National Streaming
Marketing Daily, Les Luchter - Sunday, December 11, 2022
Advertising currently handled by FAST (free advertiser-supported streaming TV) channel organizations: "We' ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Television News Daily, Wayne Friedman - Friday, December 9, 2022
TV network-based companies have increased on-air media time and paid-ad spending ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?
TV Watch, Wayne Friedman - Monday, December 12, 2022
A study designed to determine the best "value" gave a surprising n ...
- Young, Naive Lawyer Gets Schooled In Spycraft In 'The Recruit'
TVBlog, Adam Buckman - Monday, December 12, 2022
The action scenes in Netflix's new globetrotting CIA drama excel in eve ...
- Linear Revival: Digital Antennas Drive Growing Competition For Viewing Time
Advanced TV Insider, Karlene Lukovitz - Friday, December 9, 2022
Among digital antenna owners without MVPD service, time spent with live ...
- U.S. Households Using Ad-Supported Streaming Services To Reach 52M By 2027
Digital News Daily, Karlene Lukovitz - Thursday, December 8, 2022
That's a 6.7% CAGR, vs projected 33% growth over the same six-ye ...
- Disney+ Launches Ad Option With More Than 100 Advertisers
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
All major media agency groups have been active for the Disney+ ...
- 'Max'-Only Streaming Platform Brand: The Risk Of Axing HBO Name Cachet
TV Watch, Wayne Friedman - Friday, December 9, 2022
WBD could have the right idea about dropping the "HBO" name fr ...
- Paramount+ Caps Record Q4 With More European Launches, Plans Full Showtime Merger, Price Hikes
Digital News Daily, Karlene Lukovitz - Thursday, December 8, 2022
Subscriptions and revenues are up in double digits, with the streaming platfo ...
- Painful Adjustments As Cash (Not Market Cap) Becomes King Again For Media Companies
Media Insider, Dave Morgan - Thursday, December 8, 2022
Netflix went from a $700 billion to $138 billion market cap, whi ...