- Amazon Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: Report
Digital News Daily, Karlene Lukovitz - Wednesday, January 11, 2023
Amazon set a high $60- to $80 CPM on 'TNF' inventory, a ...
- Should Networks Keep Or Sell Streaming TV Shows? An Old Story With New Tricks
TV Watch, Wayne Friedman - Wednesday, January 11, 2023
Now, it seems there are overlap and "frenemy" issues when it com ...
- VP Behind Apple TV+, Services Expansion Exits As Unit Is Restructured
Digital News Daily, Karlene Lukovitz - Tuesday, January 10, 2023
Peter Stern, VP Services for six years, is leaving as that busine ...
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Nearly 18% of local media buyers say they anticipate cutting back ...
- Young Media Consumers Still Taking Small Media Bites: Is Netflix Waiting For Them?
TV Watch, Wayne Friedman - Tuesday, January 10, 2023
Young media consumers' high usage of short-form video content on social med ...
- Networks, OpenAP Form JIC To Certify New 'Currencies'
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Major TV network-based media companies, working with OpenAP, are starting up ...
- Not Just Branding: Roku Now Making TV Sets - Is That A Good Thing?
TV Watch, Wayne Friedman - Monday, January 9, 2023
Moving deeper into technology, Roku is designing and building its own sma ...
- Buyer Survey Probes Addressable's Progress, Remaining Obstacles
Advanced TV Insider, Karlene Lukovitz - Friday, January 6, 2023
While performance generally gets high marks, cost concerns could be a bigg ...
- Inflation To Dramatically Influence Purchase Decisions In 2023, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Friday, January 6, 2023
Amidst economic uncertainty, U.S. adults are making changes to their spending habit ...
- Total TV Ad Impressions Down 3.5% In 2022, National TV Ads Rise 6%
Television News Daily, Wayne Friedman - Thursday, January 5, 2023
Total TV ad impressions in 2022 from linear, streaming and local programmi ...
- Vimeo Laying Off 11% Of Workforce
Digital News Daily, Karlene Lukovitz - Thursday, January 5, 2023
This is Vimeo's second round of layoffs since July 2022's 6% cu ...
- Roku Hits 70M Actives, Intros Branded TVs
Digital News Daily, Karlene Lukovitz - Thursday, January 5, 2023
Roku's stock price dropped by 80% in 2022, in large part d ...
- Roku Global Accounts Rise 17% In 2022
Television News Daily, Wayne Friedman - Thursday, January 5, 2023
Roku says its global active accounts have grown by 17% year-over-year ...
- Legacy TV Network Streamers' Real Future Competition: Non-Video Digital Media Business
TV Watch, Wayne Friedman - Wednesday, January 4, 2023
Traditional TV companies are a long way from competing with digital ...
- Duopoly's Ad Dominance Continues To Erode: U.S. Share Slipped Below 50% In 2022
Digital News Daily, Karlene Lukovitz - Tuesday, January 3, 2023
Combined share of 48.4% of U.S. digital ad spend is down fr ...
- Apple Taps Disney Exec To Head Apple TV+ Marketing
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 3, 2023
With more than 9 years at Disney, Ricky Strauss most recently w ...
- HBO Max Most Improved U.S. Brand - Is It All About Quality Going Forward?
TV Watch, Wayne Friedman - Tuesday, January 3, 2023
HBO Max had the best improvement overall among all U.S. brands ...
- Netflix Stock Sees Year-End Bump, But Analysts Expect Tough 2023 For D2C Media
Digital News Daily, Karlene Lukovitz - Friday, December 30, 2022
Thursday's 5% jump still leaves Netflix's stock price and market cap do ...
- 'Top Gun: Maverick' Breaks Paramount+ Viewing Record
Digital News Daily, Karlene Lukovitz - Thursday, December 29, 2022
The sequel was already 2022's top box-office earner, at more than $1. ...
- Amazon Developing Standalone Sports Streaming App: Report
Digital News Daily, Karlene Lukovitz - Thursday, December 29, 2022
The plan -- said to be part of a strategy to yie ...
- The Great Cutback: Most Consumers Are Reducing Their Spending
Email Insider, Ray Schultz - Thursday, December 29, 2022
Consumers are concerned about inflation and other threats, but are still enjoyi ...
- YouTube's Best-Performing Ads For 2022
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 28, 2022
YouTube's annual list of ads that performed best on its platform includ ...
- Streaming Viewers Show High Tolerance For Advertising
Research Intelligencer, Robert Williams - Wednesday, December 28, 2022
Viewers of live television are more likely than streaming audiences to expre ...
- Netflix's Current Hit Shows Share One Trait: Family
TV Watch, Fern Siegel - Wednesday, December 28, 2022
Predicting hit shows can be a tricky business, especially on streamers. T ...
- Netflix Wins Bid For NJ Site, Plans To Develop $848M Production Facility
Digital News Daily, Karlene Lukovitz - Tuesday, December 27, 2022
The massive East Coast production center will have 12 soundstages spanning 500,0 ...
- Almost All U.S. Internet Homes Have Broadband Service
Research Intelligencer, Robert Williams - Tuesday, December 27, 2022
More than half of adults with an internet service at home s ...
- NFL Brand Airings Down In 2022, TV Viewing Flat Through Week 15
Television News Daily, Wayne Friedman - Friday, December 23, 2022
The NFL has decreased its national linear TV brand airings by 2 ...
- ESPN+ Hits 24.3M Subscribers, As Spin Off Predictions Continue
Video Insider, Karlene Lukovitz - Tuesday, December 27, 2022
The sports brand also reports strong viewership growth across cable and oth ...
- Agency Media Director: Trust Still An Issue For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, December 23, 2022
CTV won't reach its full advertising potential until it can deliver ...
- YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
YouTube will license the residential rights for seven years, which are valu ...