- Activist Investor Poses Challenges For Disney, Returning CEO Bob Iger
TV Watch, Wayne Friedman - Monday, January 16, 2023
Activist investor Nelson Peltz wants to see major changes in Disney, wi ...
- FASTs To Dominate TV Ad Spend By 2025: Analysis
Advanced TV Insider, Karlene Lukovitz - Friday, January 13, 2023
FAST services' share of total U.S. TV ad revenue is projected ...
- Campbell's 'Chunky' Launches NFL Metaverse Game In Fortnite
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
As "official soup sponsor of the NFL," Campbell's is building up ...
- Ketel One Brings Cinematic Edge To New Global Campaign
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
Ketel One's new global ad campaign, Born To Cocktail, is a cinemat ...
- YouTube Testing Free Streaming Channels
Performance Marketing Insider, Laurie Sullivan - Friday, January 13, 2023
YouTube is testing free, ad-supported streaming channels, putting it in direct competiti ...
- The Little Known But Highly Influential Conspiracy Network On Your Programmatic Buys
Red, White & Blog, Joe Mandese - Friday, January 13, 2023
"We are proud to provide the technology solutions that enable Salem Med ...
- Apple TV+ Documentary Provides Intimate Look At Super League Crisis, Soccer And The Human Angle
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
The documentary provides an intimate look at the Super League crisis a ...
- More Streaming Homes Don't Always Mean More Cord-Cutting, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, January 11, 2023
Streaming services as a share of U.S. homes are now at 8 ...
- Netflix Dominates In New Content, With 1,160 New TV Episodes In Q4
Television News Daily, Wayne Friedman - Thursday, January 12, 2023
Netflix's total of 1,160 episodes for Q4 2022 was four times great ...
- Netflix's Upfront Week Presentation Looks To Boost Ad Business, Takes CBS's Place
Television News Daily, Wayne Friedman - Friday, January 13, 2023
In a further move to compete with linear TV, Netflix will ...
- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?
TV Watch, Wayne Friedman - Friday, January 13, 2023
It is a tricky tightrope dance that media companies continue to wal ...
- HBO Max Hikes Ad-Free Sub Price For First Time
Digital News Daily, Karlene Lukovitz - Thursday, January 12, 2023
The first price hike since its 2020 launch comes as Warner Bro ...
- Amazon Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: Report
Digital News Daily, Karlene Lukovitz - Wednesday, January 11, 2023
Amazon set a high $60- to $80 CPM on 'TNF' inventory, a ...
- Should Networks Keep Or Sell Streaming TV Shows? An Old Story With New Tricks
TV Watch, Wayne Friedman - Wednesday, January 11, 2023
Now, it seems there are overlap and "frenemy" issues when it com ...
- VP Behind Apple TV+, Services Expansion Exits As Unit Is Restructured
Digital News Daily, Karlene Lukovitz - Tuesday, January 10, 2023
Peter Stern, VP Services for six years, is leaving as that busine ...
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Nearly 18% of local media buyers say they anticipate cutting back ...
- Young Media Consumers Still Taking Small Media Bites: Is Netflix Waiting For Them?
TV Watch, Wayne Friedman - Tuesday, January 10, 2023
Young media consumers' high usage of short-form video content on social med ...
- Networks, OpenAP Form JIC To Certify New 'Currencies'
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Major TV network-based media companies, working with OpenAP, are starting up ...
- Not Just Branding: Roku Now Making TV Sets - Is That A Good Thing?
TV Watch, Wayne Friedman - Monday, January 9, 2023
Moving deeper into technology, Roku is designing and building its own sma ...
- Buyer Survey Probes Addressable's Progress, Remaining Obstacles
Advanced TV Insider, Karlene Lukovitz - Friday, January 6, 2023
While performance generally gets high marks, cost concerns could be a bigg ...
- Inflation To Dramatically Influence Purchase Decisions In 2023, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Friday, January 6, 2023
Amidst economic uncertainty, U.S. adults are making changes to their spending habit ...
- Total TV Ad Impressions Down 3.5% In 2022, National TV Ads Rise 6%
Television News Daily, Wayne Friedman - Thursday, January 5, 2023
Total TV ad impressions in 2022 from linear, streaming and local programmi ...
- Vimeo Laying Off 11% Of Workforce
Digital News Daily, Karlene Lukovitz - Thursday, January 5, 2023
This is Vimeo's second round of layoffs since July 2022's 6% cu ...
- Roku Hits 70M Actives, Intros Branded TVs
Digital News Daily, Karlene Lukovitz - Thursday, January 5, 2023
Roku's stock price dropped by 80% in 2022, in large part d ...
- Roku Global Accounts Rise 17% In 2022
Television News Daily, Wayne Friedman - Thursday, January 5, 2023
Roku says its global active accounts have grown by 17% year-over-year ...
- Legacy TV Network Streamers' Real Future Competition: Non-Video Digital Media Business
TV Watch, Wayne Friedman - Wednesday, January 4, 2023
Traditional TV companies are a long way from competing with digital ...
- Duopoly's Ad Dominance Continues To Erode: U.S. Share Slipped Below 50% In 2022
Digital News Daily, Karlene Lukovitz - Tuesday, January 3, 2023
Combined share of 48.4% of U.S. digital ad spend is down fr ...
- Apple Taps Disney Exec To Head Apple TV+ Marketing
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 3, 2023
With more than 9 years at Disney, Ricky Strauss most recently w ...
- HBO Max Most Improved U.S. Brand - Is It All About Quality Going Forward?
TV Watch, Wayne Friedman - Tuesday, January 3, 2023
HBO Max had the best improvement overall among all U.S. brands ...
- Netflix Stock Sees Year-End Bump, But Analysts Expect Tough 2023 For D2C Media
Digital News Daily, Karlene Lukovitz - Friday, December 30, 2022
Thursday's 5% jump still leaves Netflix's stock price and market cap do ...