- Elon Musk's Newfound Ad Business Focus: Some Twitter, Tesla TV Messaging Now?
TV Watch, Wayne Friedman - Thursday, December 8, 2022
Musk now has a much better understanding of what a good med ...
- Surprise, Surprise: TV Companies Discover Streaming Costs Too Much
TVBlog, Adam Buckman - Thursday, December 8, 2022
The billion-dollar investments that the streaming companies have been making annually ...
- Paramount's Bakish: Scatter Weaker Than Expected, D2C 'Decelerates'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
"We do now see the fourth quarter coming in a bit bel ...
- Streaming Subscriber Growth In The Millions: Is That How You Measure Success?
TV Watch, Wayne Friedman - Wednesday, December 7, 2022
How do consumers view smaller, niche streaming services among the larger gro ...
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
These are among the interesting sidebars to come out of Magna a ...
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Television News Daily, Wayne Friedman - Monday, December 5, 2022
The TV ad market has worsened during the last six to ni ...
- TV Legacy That Remains: What Gets Cut Next And What Stays On TV Networks?
TV Watch, Wayne Friedman - Tuesday, December 6, 2022
Legacy pay TV services -- including new virtual pay TV services ...
- In New Image Push, Harry And Meghan Vow To Tell 'Full Truth' On Netflix
TVBlog, Adam Buckman - Tuesday, December 6, 2022
The Duke and Duchess of Sussex are embarking on a new chapt ...
- Disney+ AVOD Projected To Account For 88% Of Its Global Subs By 2028
Video Insider, Karlene Lukovitz - Monday, December 5, 2022
In contrast, Netflix's ad-supported tier is projected to make up just 2 ...
- Discord Expands Earning Opportunities For Creators
Digital News Daily, Colin Kirkland - Friday, December 2, 2022
Discord has begun expanding its server subscription program, which will allow mo ...
- Walmart, NBCU Team On Live E! Holiday Shopping Event
Digital News Daily, Karlene Lukovitz - Monday, December 5, 2022
Viewers can ask questions and purchase Walmart-offered products in real time ...
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Magna projects a 4% decline in national TV network ad revenue ...
- When Streamers Cast Wide Net, Brand Identification Is Elusive
TVBlog, Adam Buckman - Monday, December 5, 2022
For years now, the big TV companies have come to present the ...
- DirecTV's New Discovery+ Option Comes With Monthly Discount
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
DirecTV satellite and online subscribers get $2 off per month when th ...
- CBS Leads Networks In Total Minutes Viewed This Season, But Is Behind Netflix
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
CBS led all broadcast networks in total day minutes viewed and ca ...
- Shaq Living Large On TV With New HBO Doc, Ubiquitous Commercials
TVBlog, Adam Buckman - Friday, December 2, 2022
Shaquille O'Neal is a big presence on TV, most recently as t ...
- NBCU Advertising Taps Meta Exec For International Communications
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Mihiri Bonney will help lead NBCU's push to integrate global communications f ...
- Consumers Spend 6 Hours Per Week Watching Video On Phones, AVOD Dominates
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Ad-supported video accounts for two of those hours, according to Parks Associat ...
- Pluto TV Debuts In Canada
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
The Paramount-owned FAST is now in more than 30 countries. ...
- NHL Starts NHL FAST, Free Ad-Supported Streaming Service, On Roku
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
NHL FAST will offer NHL game highlights, condensed games including Stanley C ...
- Disney's New Direction Under Iger: A Dramatic Change Of Course Ahead?
TV Watch, Wayne Friedman - Thursday, December 1, 2022
Should Walt Disney spin off its "General Entertainment" business -- ABC, non-ESPN/Disn ...
- 'Charlie Brown' Imprisoned By Paywall, Other Xmas Classics Remain Free
TVBlog, Adam Buckman - Thursday, December 1, 2022
"A Charlie Brown Christmas" stands alone as the only one of TV ...
- 2023 Local Ad Forecast: Slight Overall Dip, 15% Drop For TV
Digital News Daily, Karlene Lukovitz - Wednesday, November 30, 2022
The updated outlook from BIA Advisory Services projects a 0.5% overall decli ...
- Disney Gains Full Control Of Streaming Tech Firm, Warns Of Costs For Iger-Led Restructure
Digital News Daily, Karlene Lukovitz - Wednesday, November 30, 2022
BAMTech, now Disney Streaming Services, manages the tech platforms for Disney's streami ...
- Global OTT SVOD, AVOD Revenues To Jump 55% By 2028
Digital News Daily, Karlene Lukovitz - Monday, November 28, 2022
SVOD projected to grow 28%, to $132 billion, versus 136% growth f ...
- Streaming Service Cancellations Grow In Q3, Subscriber Gain Slows
Television News Daily, Wayne Friedman - Tuesday, November 29, 2022
Competition for consumers through more premium streaming services has increased the market ...
- Netflix 'Knives' Still Out In Releasing Data? Marketing Partners Could Help
TV Watch, Wayne Friedman - Tuesday, November 29, 2022
Netflix keeps playing by its own rules when it comes to releasi ...
- Premium SVOD Subscription Churn Up By 14% In Q3
Video Insider, Karlene Lukovitz - Tuesday, November 29, 2022
The average monthly churn rate reached 5.8% in September -- up fr ...
- European Consumers Look For Ways To Cut Spending As Inflation Roars
Research Intelligencer, Robert Williams - Monday, November 28, 2022
Younger consumers are more likely to say they're canceling subscriptions to ap ...
- The Pitfalls Of IP-Based Targeting In Streaming Campaigns... And How To Minimize Them
Advanced TV Insider, Karlene Lukovitz - Friday, November 25, 2022
A performance TV pro offers tips for mitigating the limitations and ris ...