- Febreze Pays Homage To Odors
Marketing Daily, Aaron Baar - Thursday, January 26, 2017
As the J. Geils Band once put it, "Love stinks." In ...
- Humpty Dumpty To Star In Super Bowl Ad For TurboTax
MAD, Amy Corr - Tuesday, January 24, 2017
In "Humpty Fall," created by Wieden+Kennedy Portland and directed by Ivan Zachari ...
- Super Bowl Ads Get Mixed Signals From 'Cautious Consumerism'
SearchBlog, Laurie Sullivan - Wednesday, January 25, 2017
Consumer confidence rose in December 2016 and dipped 2% in January 201 ...
- Celebrities Tapped For Super Bowl Spots
Around The Net In Television, Gavin O'Malley - Tuesday, January 24, 2017
Drinks company Bai Brands announced last week that pop star Justin Timberlak ...
- Melissa McCarthy's Big Polar-Ice-Cap-to-Arid-Desert Trek For Kia
MAD, Steve McClellan - Monday, January 23, 2017
Last week the auto maker confirmed its Super Bowl ad would st ...
- Bud Light Unveils First 'Famous Among Friends' Ad
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2017
The first Bud Light ad in the new, long-term creative platform end ...
- For Every Stupid Ad Cliche In the Super Bowl This Brand Will Donate Thousands to Boys and Girls Clubs of Southern California
Mediapsssst, Richard Whitman - Monday, January 23, 2017
Rather than contribute to this annual rite of stupidity, Secret Weapon Marketi ...
- Hyundai, Kia Announce Super Bowl Plans
Marketing Daily, Tanya Gazdik - Friday, January 20, 2017
Hyundai Motor America will film a 90-second documentary during the game th ...
- Lexus Jumps On Super Bowl Bandwagon
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2017
Lexus is the latest automaker to add itself to the advertising line ...
- 84 Lumber Preps Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2017
"The 84 Lumber name is well-known here in southwestern Pennsylvania, but n ...
- Wix Launches First Super Bowl Campaign On YouTube Live, Facebook Live
MediaDailyNews, Laurie Sullivan - Tuesday, January 17, 2017
This is the company's third time participating in the Super Bowl ...
- First Time: Fox Inserts Local TV Ads In Super Bowl Live Streaming
Television News Daily, Wayne Friedman - Tuesday, January 17, 2017
The Fox Sports Go digital platform will offer "Super Bowl LI," li ...
- Lexus Jumps On Super Bowl Bandwagon
Marketing: Automotive, Tanya Gazdik - Tuesday, January 17, 2017
Lexus is the latest automaker to add itself to the advertising line ...
- Such A Deal! Fox Will Sell Digital-Only Super Bowl Ads
VidBlog, P.J. Bednarski - Monday, January 16, 2017
Fox is selling digital-only ads for this year's Super Bowl for $700,0 ...
- NEW! Johnsonville Debuts Online Food Competition, 'The Sausage Dome'
Out to Launch, Amy Corr - Thursday, January 12, 2017
From highest to lowest, on Super Bowl Sunday, I care about t ...
- Super Bowl Consumer Planning And Behavior
Research Brief, Jack Loechner - Friday, January 13, 2017
Every year over a hundred million people (WSJ) tune in to t ...
- Super Bowl Eyes Nearly Half A Billion In TV Ad Dollars
Television News Daily, Wayne Friedman - Thursday, January 12, 2017
Kantar Media says the game looks to rise above its $445 milli ...
- Super Bowl Loses Laughs, Not A Good Sign
VidBlog, P.J. Bednarski - Friday, January 13, 2017
The ads during last season's Super Bowl ads were major downers, a ...
- Super Bowl Consumers Turn Attention To Social Media
Marketing Daily, Aaron Baar - Wednesday, January 11, 2017
The biggest event in advertising is coming up quickly, but focusing sole ...
- Adam Driver to Star In Snickers Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2017
Snickers says the ad will be part of an integrated campaign " ...
- Honda Plans Return To Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, January 3, 2017
This is the third time the CR-V will be featured during t ...
- GNC Preps For First Super Bowl Ad
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2016
Vitamin and supplements brand GNC Holdings, Inc. will advertise in the Sup ...
- Mars Inc., Herm Edwards Tout Super Bowl Tickets
Marketing Daily, Barry Janoff - Sunday, December 18, 2016
The effort asks people to submit videos of themselves "that depict a ...
- Super Bowl LI: Skittles To Air Ad In First Quarter; Frito-Lay Bows Out
Marketing Daily, Karlene Lukovitz - Thursday, December 15, 2016
This year, the brand will "Skittlize" the Big Game with another 30-seco ...
- Ford Partners With NFL
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2016
"The NFL is America's favorite sport. NFL fans appreciate how tough, sma ...
- Marriott Preps For NFL Season
Marketing Daily, Tanya Gazdik - Tuesday, September 6, 2016
Courtyard's Super Bowl Sleepover Contest offers a chance to win an ultima ...
- Mobile Use Sinks During Beyonce, Rises During Super Bowl TV Ads
MediaDailyNews, Laurie Sullivan - Tuesday, February 16, 2016
For the dozens of brands spending big bucks to air advertisements ...
- KFC Proves TV No Longer Important For Super Bowl Ad Success
Online Video Daily, Laurie Sullivan - Friday, February 12, 2016
KFC became the first brand Friday to make the YouTube AdBlitz T ...
- Anger, Bitterness, And The Beyonce Bump
Mad Blog, - Thursday, February 11, 2016
Hate, anger, division, bitterness -- leather? Just a few of the emotio ...
- Why Is The Super Bowl Still A Thing?
MediaDailyNews, George Simpson - Thursday, February 11, 2016
I suppose that when you put up numbers like almost 112 milli ...