KFC Proves TV No Longer Important For Super Bowl Ad Success

KFC became the first brand Friday to make the YouTube AdBlitz Top 5 without airing an advertisement during the Super Bowl national TV broadcast. It shows brands no longer need television to connect with football fans.

Football and brand fans have been weighing in all week by voting for their favorite ads following Super Bowl 50. With all the votes tallied, YouTube published AdBlitz results Friday.

KFC's 30-second ad aired during the CBS live stream, connecting with fans online who then came to YouTube AdBlitz to cast their votes.

Lots of brands and ads made judging challenging for some, but Pokémon rose to the top of the list, with more than three times as many votes as the second-place ad. It secured more votes overall than the other four winners combined.

The positive "I can do this" tone helped the ad spring to the top of the list. It integrated augmented reality into real life to present a believable, yet fantasy, scenario, using a train to pass the uplifting feeling from one person to another.

T-Mobile’s “Drop The Balls” starring Steve Harvey took the No. 2 spot, and the T-Mobile ad staring Drake took No. 3.

Mountain Dew's PuppyMonkeyBaby took the No. 4 spot, highlighting the love for puppies, monkeys and babies in Super Bowl ads.


8 comments about "KFC Proves TV No Longer Important For Super Bowl Ad Success ".
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  1. Darrin Stephens from McMann & Tate, February 12, 2016 at 4:36 p.m.

    The KFC ad ran on CBS in the pregame show, jackass.

  2. Fred Cunha from Extreme Reach, February 12, 2016 at 6:09 p.m.

    The same spot aired in pre-kick on the national broadcast and during the game on the live stream.

  3. Claudio Marcus from FreeWheel, February 15, 2016 at 9:24 a.m.

    Given the title of the article and the comments that make it clear that the article is missing some critical information, obviously some correction is needed It would be good to note the relative size of the audiences both for the pre-game ad on CBS as well as the live stream ad. 

  4. jeff white from Media Analytics, February 16, 2016 at 12:52 p.m.

    The Ad had tremndous build up prior to actual kick off. Not only on pregame show, but in the early release cycle tha tmany commericals did prior to the super bowl and positoined themselve sas a superbowl ad. I was dissapointed in this misleading story.

  5. Laurie Sullivan from lauriesullivan, February 16, 2016 at 2:40 p.m.

    Dear Google, Jeff White claims your data is misleading. Please clarify. 

  6. Ed Papazian from Media Dynamics Inc, February 16, 2016 at 3:52 p.m.

    What gets me is the headline, "KFC Proves TV No Longer Important For Super Bowl Success". Huh?

  7. Laurie Sullivan from lauriesullivan, February 16, 2016 at 4:21 p.m.

    Ed, Got it. Understood. Thank for the clarity on your end.

  8. Chuck Lantz from 2007ac.com, 2017ac.com network, February 16, 2016 at 5:32 p.m.

    Headline waiting for an article:

    "MediaPost Article Proves Source Confirmation No Longer Important Prior To Publication"

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