You mess with the bull and you get... Danny Trejo?
Microsoft, numberFire Using Big Data To Predict The Super Bowl Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
Microsoft Bing has been using Big Data analytics to predict games througho ...
Mondelez Buys First Programmatic Super Bowl AdReal-Time Daily, Tyler Loechner - Friday, January 30, 2015
Mondelez International, the CPG giant, is helping push the programmatic TV indust ...
Google's Big Gamble To Lure The Super Bowl OnlineSearchBlog, Laurie Sullivan - Friday, January 30, 2015
A 30-second TV spot during the Super Bowl will cost brands abo ...
Digital Engagement IndexSocial Media & Marketing Daily, Erik Sass - Friday, January 30, 2015
The Digital Engagement Index reached a record high as a result ...
Fast-Forwarding To Get To The Ads? Only After A Certain GameTV Watch, Wayne Friedman - Friday, January 30, 2015
Finally, a pay TV provider who gets it. Dish Network is offeri ...
UltraViolet Video Ad Slams NFL Over Domestic Violence Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 29, 2015
UltraViolet Thursday began releasing ad slamming the NFL on domestic violence issue ...
Hopper, Backwards: Dish Service Allows Replay To Skip Super Bowl, Only Show AdsAround the Net in Video, P.J. Bednarski - Thursday, January 29, 2015
All those football haters who only watch the Super Bowl for t ...
Groups Set To Tweet About Gender Equality During Super Bowl AdsMAD, Larissa Faw - Wednesday, January 28, 2015
The 3% Conference, a movement focused on building a business case f ...
Kardashian Spoofs Self In Mock PSAMarketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
It's nice to see Kim Kardashian West, a famous person, advocating f ...
Will The NFL Ever Shake Its Domestic Violence Image?Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
The National Football League is hoping that a startling new PSA, s ...
NEW! Pierce Brosnan Typecast As Action Hero In Kia Super Bowl AdOut to Launch, Amy Corr - Wednesday, January 28, 2015
For the sixth consecutive year, Kia has returned to the Super Bow ...
Brands Prepping 'War Rooms' For Real-Time Marketing During Super Bowl RTBlog, Tyler Loechner - Wednesday, January 28, 2015
Reuters notes that PepsiCo and Anheuser Busch will work with Twitter ...
From The Bench To The Quarterback: How Search Helps Brands Score Search & Performance Marketing Daily, Paul DeJarnatt - Thursday, January 29, 2015
Brands that don't make search a key tactic of their Super Bo ...
Super Bowl Ads: Still Looking For The Edge, On PurposeTV Watch, Wayne Friedman - Thursday, January 29, 2015
Thank social media for providing potential Super Bowl advertisers with preliminary audien ...
A Top Super Bowl Ad We All HatedVidBlog, P.J. Bednarski - Thursday, January 29, 2015
When it comes to the Super Bowl, even if millions have se ...
Avoiding The Super Bowl Stunt Factor Video Insider, Paul Bremer - Thursday, January 29, 2015
For the ad industry, the planning period leading up to the Sup ...
GoDaddy Pulls Its Super Bowl Ad, Maybe Because It's HorribleAround the Net in Video, P.J. Bednarski - Wednesday, January 28, 2015
Talk about a tin ear! GoDaddy's Super Bowl ad featuring a lo ...
GoDaddy Pulls Its Super Bowl Ad, Maybe Because It's HorribleAround the Net in Video, P.J. Bednarski - Wednesday, January 28, 2015
Talk about a tin ear! GoDaddy's Super Bowl ad featuring a lo ...
A Super Bowl Visit Means Super BucksEngage:Affluent, Brittany Barnic - Tuesday, January 27, 2015
Super Bowl XLIX taking place in Phoenix on Sunday is quickly approachi ...
Hot Spot: No More Speaks Up In Scary PSAMarketing Daily, Sarah Mahoney - Tuesday, January 27, 2015
In a 60-second PSA, a woman-never shown-calls 911, pretending to order ...
McDonald's Super Bowl Ad Sneak Peek Promises 'New Form of Payment'Marketing Daily, Karlene Lukovitz - Tuesday, January 27, 2015
The 30-second sneak peek video shows several different customers laughing and expressi ...
Is GoDaddy Up To Its Old Tricks?Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 28, 2015
It was meant to be a send-up of a "heartwarming" Budweiser lost-pup ...
NEW! Kim Kardashian Pokes Fun At Herself, Laughs All The Way To The Bank, In T-Mobile Super Bowl AdOut to Launch, Amy Corr - Tuesday, January 27, 2015
Is it Super Bowl time already? Here's a look at some ...
Marshawn Lynch Says A Lot At Skittles' Super Bowl Media DayOut to Launch, Amy Corr - Wednesday, January 28, 2015
Marshawn Lynch spoke more at Skittles' version of Super Bowl Media D ...