- Super Bowl Stream - A Work In Progress
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 6, 2012
For the first time ever, the Super Bowl was streamed live, th ...
- Super Bowl 2012: The Year of The Extended Pre-Release
Creative Media Blog, Amy Corr - Monday, February 6, 2012
2012 was the year of the extended pre-release of Super Bowl a ...
- Subaru Returns With A New Pack Of Dogs
Marketing Daily, Tanya Gazdik - Monday, February 6, 2012
When Super Bowl playes take the field on Feb. 5, Subaru owne ...
- BMW Launches Vignettes For 3 Series
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
BMW is launching the sixth generation of its 3 Series in pa ...
- Experience: Audi Tops Super Bowl Relevance
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
As the baseline is 100, Volkswagen, for example, has a SBAR sco ...
- Jack in the Box Launches New Effort
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
San Diego-based QSR chain Jack in the Box is launching a campaig ...
- Breaking News: Game Better Than Super Bowl Spots
Marketing Daily - Top of the News, Thom Forbes - Monday, February 6, 2012
In this 30th year of watching the Super Bowl with as mu ...
- Super Bowl Draws 46% Women, Expands Demo Reach
MediaDailyNews, Wayne Friedman - Friday, February 3, 2012
The Super Bowl brings all types of viewers to its annual Sund ...
- 'Peanuts' Debut In Super Bowl Met Life Ad
MediaDailyNews, David Goetzl - Friday, February 3, 2012
MetLife will join the line-up of first-time Super Bowl advertisers with ...
- Mobile Advertisers Score Touchscreen Touchdown
Online Media Daily, James Macdonald - Friday, February 3, 2012
With all its amazing "hoopla" and extravagance, the Super Bowl is ...
- Social, Search Identify Super Bowl Favored Team, Ads
Online Media Daily, Laurie Sullivan - Friday, February 3, 2012
Clearspring ran sentiment analysis from its AddThis sharing platform showing the te ...
- Super Bowl Posts Drive 60% More Engagement On Facebook
Raw, Mark Walsh - Monday, February 6, 2012
Facebook brands that didn’t do any marketing around the Super Bowl miss ...
- Super Messaging: Bowl-ed Over Again, Like A Prayer
TV Watch, Wayne Friedman - Monday, February 6, 2012
I'm super-exhausted. A plethora of contests, activities, mobile apps and social med ...
- Goodbye, Eminem; Hello, Clint?
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Chrysler is neither confirming nor denying reports that Clint Eastwood will repla ...
- Super Bowl Big At Costco
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Costco, best known for food and household items, is offering three tick ...
- 'Mean' Joe Greene Does Redux For P&G
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
"Mean" Joe Greene, a four-time Super Bowl champion with the Pittsburgh Steeler ...
- Super Bowl: Ah, The Tech Wizardry!
Around the Net In Media, Phyllis Fine - Friday, February 3, 2012
Here's three ways that a heaping helping of techn wizardy will ma ...
- Google Tackles Super Bowl XLVI
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 3, 2012
Embracing the gridiron goings-on, Google has launched several Super Bowl-focused features a ...
- The New York Giants Boost Digital
Marketing Daily, Karl Greenberg - Thursday, February 2, 2012
The team is doing a promotion called "Tolly Cam," in which defensi ...
- Keep Up With MediaPost's Coverage
Marketing Daily, Nina Lentini - Friday, February 3, 2012
Each Friday, a roundup of the most recent Super Bowl-related stories, rig ...
- Celebrity Ads Get Big Views Online
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
There are not only a record number of advertisers showing their Sup ...
- 'Battleship' Super Bowl Ad Pushes Ticket Sales
MediaDailyNews, Wayne Friedman - Thursday, February 2, 2012
NBC Universal's Universal Pictures and its digital movie ticket company Fandango ha ...
- Follow Some Hail Mary Tweets At #MPSuperAds
MediaDailyNews, The Editor - Friday, February 3, 2012
Or tweet some yourself at Twitter hashtag #MPSuperAds Sunday before, during ...
- Super Bowl XLVI Ads Get Counted In Real-Time
Online Media Daily, Laurie Sullivan - Thursday, February 2, 2012
Involver has created a near-real-time ad meter that will tally votes ...
- Follow Some Hail Mary Tweets At #MPSuperAds
Online Media Daily, The Editor - Friday, February 3, 2012
Or tweet some yourself at Twitter hashtag #MPSuperAds Sunday before, during ...
- Out to Launch -- Super Bowl Ads; Day 5
Out to Launch, Amy Corr - Friday, February 3, 2012
It's the end of the world for non-Chevy drivers. Give flowers. G ...
- 41% of Super Bowl Viewers to Look up Ad Info During the Game, IAB Study Finds
VidBlog, Daisy Whitney - Friday, February 3, 2012
Even with the plethora of Super Bowl ads that have been releas ...
- Bridgestone's Phil Pacsi Talks Sports
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Super Bowl XLVI is being played in Indianapolis, but the NFL to ...
- TV Critic On Early Super Bowl Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Tribune TV critic Steve Johnson argues a point that seems obvious ( ...
- Bud, Bud Light Headline A-B's Super Bowl Lineup
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2012
Anheuser-Busch will debut four-and-a-half minutes of new creative during the Super Bo ...