- Publicis Set To Win Morrison's Creative Account
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
According to sources, Publicis is still waiting for the win to ...
- Sainsbury's Courts Argos To Widen Appeal Online And On The High Street
Around the Net In MAD London, Sean Hargrave - Wednesday, January 6, 2016
The UK's second-biggest supermarket looks to have had its head turned aft ...
- Mog The Cat Wins Best-Liked Christmas Ad In Marketing Magazine's Poll
Around the Net In MAD London, Sean Hargrave - Monday, December 21, 2015
In Marketing's poll of the best-liked Christmas retail commercials, Mog has co ...
- Aldi Tops Consumer Buzz Chart In Christmas Run-Up
Around the Net In MAD London, Sean Hargrave - Friday, December 18, 2015
With just over a week to go until the big day, Al ...
- NEW! Edeka Launches The Next Christmas Ad To Make You Cry
Out to Launch, Amy Corr - Wednesday, December 16, 2015
Grocery chain Edeka is the latest brand to launch a touching Christmas ...
- Supermarkets To Cash In On Late Christmas Grocery Rush
Around the Net In MAD London, Sean Hargrave - Wednesday, December 16, 2015
UK shoppers are forecast to spend more than GBP6.4bn at the supermark ...
- Aldi Reviews Creative Account
Around the Net In MAD London, Sean Hargrave - Friday, December 11, 2015
Aldi is running the pitch through ISBA and has begun contacting creati ...
- German Supermarket's Christmas Ad Wins The Battle For Social Shares
Around the Net In MAD London, Sean Hargrave - Tuesday, December 8, 2015
A Christmas ad from German Supermarket Edeka that showed an elderly m ...
- Lidl On Hunt For Social Agency
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
The review is being run by AAR. The incumbent is Cubaka. Starc ...
- MailOnline Claims A First As Masthead Branded By Iceland
Around the Net In MAD London, Sean Hargrave - Tuesday, December 1, 2015
The background of the MailOnline masthead at the top of the ho ...
- Aldi Man On The Moon Spoof Was Spontaneous, Supermarket Claims
Around the Net In MAD London, Sean Hargrave - Monday, November 30, 2015
Aldi has revealed that its John Lewis Christmas ad spoof was off-the-cuf ...
- Sainsbury's Extends Campaign To Get Kids Reading
Around the Net In MAD London, Sean Hargrave - Thursday, November 19, 2015
Sainsbury's has extended its Christmas ad with a user-generated digital marketing campai ...
- Lidl Sponsors English, Welsh And Scottish Football Associations
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
In its latest growth move, Lidl has been announced as the le ...
- Channel Mum Users Rate Aldi Ad Ahead Of John Lewis
Around the Net In MAD London, Sean Hargrave - Tuesday, November 17, 2015
Aldi's "Favourite Things" ad has been voted the most effective seasonal campai ...
- Sainsbury's Mog The Cat Less Of A Social Hit Than #ManOnTheMoon
Around the Net In MAD London, Sean Hargrave - Tuesday, November 17, 2015
The supermarket's three-and-a-half minute film, which launched on TV and online ...
- Sainsbury's Set To Get Personal
Around the Net In MAD London, Sean Hargrave - Thursday, November 12, 2015
Sainsbury's will start its bid to get a more detailed view ...
- Aldi Named Brand Of The Year
Around the Net In MAD London, Sean Hargrave - Thursday, November 12, 2015
Aldi has scooped one of the top prizes at the Masters ...
- Asda Ramps Up Instagram Presence For Most Digital Christmas Ever
Around the Net In MAD London, Sean Hargrave - Tuesday, November 3, 2015
Having debuted its Christmas TV ad on Sunday evening, Asda claims ...
- Morrisons Places Creative Under Review
Around the Net In MAD London, Sean Hargrave - Tuesday, October 20, 2015
DLKW Lowe, the incumbent, will not be repitching for the business. Morriso ...
- Lidl And Morrisons Improve Brand Perception Through Living Wage Pledge
Around the Net In MAD London, Sean Hargrave - Friday, October 9, 2015
Since pledging to introduce pay in excess of the National Living Wag ...
- Is Television's Nostalgia The Antidote To Digital Clutter?
London Blog, Sean Hargrave - Friday, October 9, 2015
Digital confronts us with more messages than we could have ever dream ...
- Tesco Boss Apologises For Past Mistakes, Vows To Pay Agencies Sooner
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Tesco CEO Dave Lewis said he was "sorry" for past mistakes ...
- Morrisons Dials Down Price-Matching For New Loyalty Scheme
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Morrisons is getting rid of the price-matching element of its Match &am ...
- Waitrose New TV Ad Highlights Provenance
Around the Net In MAD London, Sean Hargrave - Friday, October 2, 2015
The campaign, "The Warmest Season," debuts on TV tonight. It shows real-li ...
- Amazon Extends Prime Grocery Delivery Service - Should British Supermarkets Be Afraid?
Around the Net In MAD London, Sean Hargrave - Wednesday, September 30, 2015
With Amazon expanding its online grocery service to include chilled and froz ...
- Aldi Move In To eCommerce Brings Risks And Rewards
Around the Net In MAD London, Sean Hargrave - Tuesday, September 29, 2015
Aldi is launching an ecommerce operation as it sells products online f ...
- Tesco And Morrisons Advertising Less To Focus On Customer Experience
Around the Net In MAD London, Sean Hargrave - Wednesday, September 16, 2015
Tesco and Morrisons are distancing themselves from more big TV ad campaign ...
- Sainsbury's Starts Selling Tea To China
Around the Net In MAD London, Sean Hargrave - Monday, September 14, 2015
The supermarket will sell products from its Taste the Difference and ...
- Morrisons Boss Says Improving Customer Experience More Important Than Advertising
Around the Net In MAD London, Sean Hargrave - Friday, September 11, 2015
Morrisons will continue to focus on improving the in-store shopping experience rath ...
- Lidl Signs Mumsnet Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
Lidl hopes its new yearly partnership with Mumsnet will help build tru ...