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Sainsbury's Backs Facebook And Twitter In Engaging Customers Post Argos Merger
- The Drum, Wednesday, July 6, 2016 7:32 AM
Sainsbury's has said "new digital media channels" -- namely Facebook and Twitter -- will command an increasing share of spend as it moves forward on its GBP1.4bn merger with Argos. The comments came in its prospectus for the acquisition of the Home Retail Group -- which was published yesterday -- where it explained that digital, as well as its Nectar loyalty scheme, will prove to be key channels.
