- Why The Chip Shortage Will Affect Ad Campaigns In 2022
Performance Marketing Insider, Laurie Sullivan - Monday, November 15, 2021
Here's the obvious and the not so obvious as the chip shorta ...
- Buy This Real Estate, Because They Actually Are Making More Of It -- On Your Phone
Mobile Insider, Joe Mandese - Thursday, November 11, 2021
Like Twain's famous quote about real estate, the value of media h ...
- SSP Magnite Sees Q3, Q4 Ad Cancellations Due To Supply-Chain Issues
Television News Daily, Wayne Friedman - Thursday, November 4, 2021
Two advertising categories in particular -- automotive and travel -- have be ...
- Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
MediaDailyNews, Joe Mandese - Thursday, October 21, 2021
ArcSpan Media portends to do for sellers of digital advertising what agen ...
- Tremor International Records Q2 Rise In CTV, Online Video Revenues
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
CTV revenue was up 280% to $20.9 million. It now accounts f ...
- SmartBrown Marketing Becomes LeadCoverage
Email Marketing Daily, Ray Schultz - Monday, August 2, 2021
The Atlanta-based company offers email conversion and other lead-generation and supply-chain servi ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integra ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- OpenAP Launches SSP, Omnicom First To Begin Trading
Television News Daily, Wayne Friedman - Monday, January 11, 2021
The supply-side platform says buyers can optimize plans and forecast reach a ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction ...
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S.
Digital News Daily, Karlene Lukovitz - Friday, October 23, 2020
Participating publishers use the fully auditable GPS supply marketplace to reserve premi ...