- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"The advertising environment is challenged as supply chain disruptions have restricted invento ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
CafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- Fundraising Specialist Moore Acquires Direct Mail Printer Communications Corporation of America
Email Marketing Daily, Ray Schultz - Tuesday, October 18, 2022
Moore offers digital and analog services, personalization and data processing. ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net Zero
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
The move comes a week after Havas Media Group named PubMatic ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000
MediaDailyNews, Joe Mandese - Tuesday, August 16, 2022
The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...
- Equativ Makes 'Strategic' Investment In Video Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- IAS Debuts Tech To Find Inefficiencies In Supply Paths
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
Integral Ad Science has announced new capabilities to enable marketers to bett ...
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
Data & Programmatic Insider, Laurie Sullivan - Monday, May 23, 2022
"We already built the bridge between CTV and mobile," said Helen Lu ...
- Google Now Integrates With Lotame's Panorama ID
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
The deal with Google extends the company's cookieless data connectivity capabilities f ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Garbage In, Garbage Out
MediaDailyNews, Joe Mandese - Thursday, April 14, 2022
"Alternative currency is not just a question of research and methodology. It ...
- Broadsign Selects John Dolan As VP, Global Head of Media Sales
People on the Move, Fern Siegel - Tuesday, April 12, 2022
Dolan will focus on the company's OOH demand-side platform, as well ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Sharethrough Opens London Office, Appoints Ottoy General Manager, EMEA
MAD, Fern Siegel - Tuesday, April 5, 2022
Former OpenX executive Richard Ottoy is now General Manager, EMEA, which "wi ...
- NBCU Names iSpot.tv National 'Currency' For Upfront Ad Buys
Television News Daily, Wayne Friedman - Tuesday, March 22, 2022
"As we head into the upfront season, we wanted to make ...
- Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & Frequency
MediaDailyNews, Joe Mandese - Monday, March 14, 2022
Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers a ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- NBCU Inks Partnership With RTL To Expand European Ad-Selling Efforts
Television News Daily, Wayne Friedman - Wednesday, January 12, 2022
NBCU and RTL AdConnect will give each other access to their premi ...
- Advertisers Cite Digital Supply Chain As Top Transparency Issue
MAD, Steve McClellan - Tuesday, December 14, 2021
Problems include inaccurate data, hidden fees and undisclosed trading deals -- a ...
- OpenAP Launches Cross-Platform Measurement Framework For TV
MediaDailyNews, Wayne Friedman - Thursday, December 9, 2021
GroupM, Dentsu and Horizon Media are among the first agencies to participat ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright Ideas
Data & Programmatic Insider, Laurie Sullivan - Monday, November 22, 2021
Greg Williams wants to invent an "easy button" that enables marketers ...
- Why The Chip Shortage Will Affect Ad Campaigns In 2022
Performance Marketing Insider, Laurie Sullivan - Monday, November 15, 2021
Here's the obvious and the not so obvious as the chip shorta ...
- Buy This Real Estate, Because They Actually Are Making More Of It -- On Your Phone
Mobile Insider, Joe Mandese - Thursday, November 11, 2021
Like Twain's famous quote about real estate, the value of media h ...
- SSP Magnite Sees Q3, Q4 Ad Cancellations Due To Supply-Chain Issues
Television News Daily, Wayne Friedman - Thursday, November 4, 2021
Two advertising categories in particular -- automotive and travel -- have be ...
- Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
MediaDailyNews, Joe Mandese - Thursday, October 21, 2021
ArcSpan Media portends to do for sellers of digital advertising what agen ...
- Tremor International Records Q2 Rise In CTV, Online Video Revenues
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
CTV revenue was up 280% to $20.9 million. It now accounts f ...
- SmartBrown Marketing Becomes LeadCoverage
Email Marketing Daily, Ray Schultz - Monday, August 2, 2021
The Atlanta-based company offers email conversion and other lead-generation and supply-chain servi ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integra ...