- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless Transition
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
ID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- 605 Reasons There Will Be Fewer, Not More Alt Currencies
TV Watch, Joe Mandese - Wednesday, September 13, 2023
Even as the U.S. JIC pushes to certify new alt currencies, iSpot ...
- Magnite's Local TV, Streaming Inventory Now Accessible Via Mediaocean
Television News Daily, Wayne Friedman - Thursday, August 31, 2023
Local TV linear advertising buyers using Mediaocean will now get direct acce ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
MediaDailyNews, Joe Mandese - Monday, August 21, 2023
The new offering is the latest in an array of signals Grou ...
- Threat Report Finds Malvertising Accelerating Due To Weak Ad Market
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The report, the first in a quarterly series published by TAG's Malvertisi ...
- The Impact Of Xandr's Political Ad Ban: Mostly Symbolic
Red, White & Blog, Joe Mandese - Friday, August 4, 2023
As important as Xandr is in the overall programmatic ad-supply chain, the ...
- Close Heads DSP Strategy For OpenX
People on the Move, Fern Siegel - Thursday, July 27, 2023
Danner Close will develop and implement strategies to grow the supply-side platform ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Microsoft Advertising is rebranding its products, strategy and services, combining and renami ...
- IBM Leverages Adobe Services To Help Brands Build Content Supply-Chain Ecosystem
Email Marketing Daily, Ray Schultz - Tuesday, June 20, 2023
The arrangement combines Adobe's AI-accelerated Content Supply Chain solution and IBM Consulti ...
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' Inventory
Television News Daily, Wayne Friedman - Monday, June 19, 2023
Yahoo Advertising is starting up Yahoo Backstage, providing advertisers with a dire ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr Acquisition
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2023
Microsoft inventory will transition to in-house sales teams and technology with t ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSP
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The platform "marks a significant step forward for the industry by enabli ...
- Mediaocean Divests Planning System To SMI, SQAD Parent Guideline
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
Guideline is the new name of PC Dreamscape, the private equity-backed med ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
WBD is starting up an in-house, programmatic and direct deal-making platform call ...
- Lawmaker Touts Bill To Break Up Google's And Meta's Ad Businesses
Digital News Daily, Wendy Davis - Wednesday, May 3, 2023
Passing the AMERICA Act would be a first step in "reining ...
- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Publishers and advertisers working to launch ad inventory that emits less carb ...
- Google Launches Assured Open Source Software Service For Free
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Google on Wednesday announced the general availability of its Assured Open Sour ...
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers
MediaDailyNews, Joe Mandese - Monday, April 10, 2023
"One hypothesis about the gap between interest and investment is that ma ...
- Nick Brien's Next New Game (Turns Out, It's Gaming)
MediaDailyNews, Joe Mandese - Wednesday, March 1, 2023
The former top media boss at Dentsu, Interpublic and Publicis has join ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
The goal is to create one of the top three supply-side platfor ...
- Magnite Bows Unified CTV/OTT Monetization Platform
Digital News Daily, Karlene Lukovitz - Tuesday, February 7, 2023
Media owners can sell ad inventory in their varied assets across li ...
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 31, 2023
AI software firm C3 AI has released the first product of i ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad Spend
Data & Programmatic Insider, Laurie Sullivan - Monday, January 23, 2023
The study of transparency in programmatic media trading suggests that that transparen ...
- The JIC Is Up
MediaDailyNews, Joe Mandese - Friday, January 20, 2023
The quest for new ad currencies is getting crowded and noisy, ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To Audiences
Data & Programmatic Insider, Laurie Sullivan - Monday, December 5, 2022
Audigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Experian Marketing Services Appoints George Panagopoulos As CTO
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2022
George Panagopoulos loves data and questions everything, which is likely why Experi ...
- Trustworthy Accountability Group Rolls Out 'Transparency' Certification
Digital News Daily, Wendy Davis - Thursday, November 3, 2022
The industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- Fox Corp.'s OneFOX Strikes SSP Deal With FreeWheel
Television News Daily, Wayne Friedman - Thursday, November 3, 2022
The deal will work with Fox's OneFOX video inventory to manage direct-so ...