- Garbage In, Garbage Out
MediaDailyNews, Joe Mandese - Thursday, April 14, 2022
"Alternative currency is not just a question of research and methodology. It ...
- Broadsign Selects John Dolan As VP, Global Head of Media Sales
People on the Move, Fern Siegel - Tuesday, April 12, 2022
Dolan will focus on the company's OOH demand-side platform, as well ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Sharethrough Opens London Office, Appoints Ottoy General Manager, EMEA
MAD, Fern Siegel - Tuesday, April 5, 2022
Former OpenX executive Richard Ottoy is now General Manager, EMEA, which "wi ...
- NBCU Names iSpot.tv National 'Currency' For Upfront Ad Buys
Television News Daily, Wayne Friedman - Tuesday, March 22, 2022
"As we head into the upfront season, we wanted to make ...
- Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & Frequency
MediaDailyNews, Joe Mandese - Monday, March 14, 2022
Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers a ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- NBCU Inks Partnership With RTL To Expand European Ad-Selling Efforts
Television News Daily, Wayne Friedman - Wednesday, January 12, 2022
NBCU and RTL AdConnect will give each other access to their premi ...
- Advertisers Cite Digital Supply Chain As Top Transparency Issue
MAD, Steve McClellan - Tuesday, December 14, 2021
Problems include inaccurate data, hidden fees and undisclosed trading deals -- a ...
- OpenAP Launches Cross-Platform Measurement Framework For TV
MediaDailyNews, Wayne Friedman - Thursday, December 9, 2021
GroupM, Dentsu and Horizon Media are among the first agencies to participat ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright Ideas
Data & Programmatic Insider, Laurie Sullivan - Monday, November 22, 2021
Greg Williams wants to invent an "easy button" that enables marketers ...
- Why The Chip Shortage Will Affect Ad Campaigns In 2022
Search & Performance Insider, Laurie Sullivan - Monday, November 15, 2021
Here's the obvious and the not so obvious as the chip shorta ...
- Buy This Real Estate, Because They Actually Are Making More Of It -- On Your Phone
Mobile Insider, Joe Mandese - Thursday, November 11, 2021
Like Twain's famous quote about real estate, the value of media h ...
- SSP Magnite Sees Q3, Q4 Ad Cancellations Due To Supply-Chain Issues
Television News Daily, Wayne Friedman - Thursday, November 4, 2021
Two advertising categories in particular -- automotive and travel -- have be ...
- Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
MediaDailyNews, Joe Mandese - Thursday, October 21, 2021
ArcSpan Media portends to do for sellers of digital advertising what agen ...
- Tremor International Records Q2 Rise In CTV, Online Video Revenues
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
CTV revenue was up 280% to $20.9 million. It now accounts f ...
- SmartBrown Marketing Becomes LeadCoverage
Email Marketing Daily, Ray Schultz - Monday, August 2, 2021
The Atlanta-based company offers email conversion and other lead-generation and supply-chain servi ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integra ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- OpenAP Launches SSP, Omnicom First To Begin Trading
Television News Daily, Wayne Friedman - Monday, January 11, 2021
The supply-side platform says buyers can optimize plans and forecast reach a ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction ...
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S.
Digital News Daily, Karlene Lukovitz - Friday, October 23, 2020
Participating publishers use the fully auditable GPS supply marketplace to reserve premi ...