Tag results for "supply side platform"
- IBM Leverages Adobe Services To Help Brands Build Content Supply-Chain EcosystemThe arrangement combines Adobe's AI-accelerated Content Supply Chain solution and IBM Consulti ...
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' InventoryYahoo Advertising is starting up Yahoo Backstage, providing advertisers with a dire ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr AcquisitionMicrosoft inventory will transition to in-house sales teams and technology with t ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSPThe platform "marks a significant step forward for the industry by enabli ...
- Mediaocean Divests Planning System To SMI, SQAD Parent GuidelineGuideline is the new name of PC Dreamscape, the private equity-backed med ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad PlatformWBD is starting up an in-house, programmatic and direct deal-making platform call ...
- Lawmaker Touts Bill To Break Up Google's And Meta's Ad BusinessesPassing the AMERICA Act would be a first step in "reining ...
- MRC (WMD?)The answer depends on what you believe the role of the M ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply ChainPublishers and advertisers working to launch ad inventory that emits less carb ...
- Google Launches Assured Open Source Software Service For FreeGoogle on Wednesday announced the general availability of its Assured Open Sour ...
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers"One hypothesis about the gap between interest and investment is that ma ...
- Nick Brien's Next New Game (Turns Out, It's Gaming)The former top media boss at Dentsu, Interpublic and Publicis has join ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate GrowthThe goal is to create one of the top three supply-side platfor ...
- Magnite Bows Unified CTV/OTT Monetization PlatformMedia owners can sell ad inventory in their varied assets across li ...
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, OthersAI software firm C3 AI has released the first product of i ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad SpendThe study of transparency in programmatic media trading suggests that that transparen ...
- The JIC Is UpThe quest for new ad currencies is getting crowded and noisy, ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To AudiencesAudigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT CostsYahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Experian Marketing Services Appoints George Panagopoulos As CTOGeorge Panagopoulos loves data and questions everything, which is likely why Experi ...
- Trustworthy Accountability Group Rolls Out 'Transparency' CertificationThe industry's Trustworthy Accountability Group is unveiling a new certification program th ...
- Fox Corp.'s OneFOX Strikes SSP Deal With FreeWheelThe deal will work with Fox's OneFOX video inventory to manage direct-so ...
- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'"The advertising environment is challenged as supply chain disruptions have restricted invento ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned SitesCafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- Fundraising Specialist Moore Acquires Direct Mail Printer Communications Corporation of AmericaMoore offers digital and analog services, personalization and data processing. ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net ZeroThe move comes a week after Havas Media Group named PubMatic ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239MThe deal is intended to expand Tremor's demand-side market share, the compa ...
- Equativ Makes 'Strategic' Investment In Video PersonalizationThe investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- IAS Debuts Tech To Find Inefficiencies In Supply PathsIntegral Ad Science has announced new capabilities to enable marketers to bett ...
