- Poor Customer Service Drains Brand Equity
Marketing Daily, Aaron Baar - Wednesday, March 11, 2009
According to a new study, word of mouth has a significant financi ...
- AT&T Plans $18 Billion Spending Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 11, 2009
Most of the money will go toward expanding its wireless and high-spe ...
- BlackBerry To Sponsor U2 World Tour
Marketing Daily, - Monday, March 9, 2009
Although details of the sponsorship were not revealed in the tour's announceme ...
- AT&T, MTV Unlock The Latter's 'Vault'
Marketing Daily, Aaron Baar - Friday, March 6, 2009
The company has partnered with MTV to showcase older clips from M ...
- Correction: Virgin Mobile
Marketing Daily, - Friday, March 6, 2009
A story on Virgin Mobile's new campaign published Thursday incorrectly quoted chi ...
- Virgin Mobile Eyes Older, Wiser Consumer
Marketing Daily, Karl Greenberg - Wednesday, March 4, 2009
Ari Merkin--chief creative officer of Toy New York, says that the foc ...
- T-Mobile Backs Grammy Celebration Tour
Marketing Daily, - Monday, March 2, 2009
For the second consecutive year, T-Mobile will be the presenting sponsor ...
- In-Stat: Smartphones To Be Mainstream By 2013
Marketing Daily, Mark Walsh - Tuesday, March 3, 2009
While the iPhone has been the catalyst for expanding the appeal ...
- AT&T Jumps Into March Madness With Promo
Marketing Daily, - Saturday, February 28, 2009
It's March, which means college basketball time. AT&T has jumped into t ...
- AT&T Jumps Into March Madness With Promo
MediaDailyNews, - Friday, February 27, 2009
It's March, which means college basketball time. AT&T has jumped into t ...
- Verizon To Offer LG Versa Next Week
Marketing Daily, - Friday, February 27, 2009
Verizon Wireless will begin offering a new LG Versa phone, which featur ...
- Consumers Spend Nearly $100 Per For Mobile Apps
Marketing Daily, Aaron Baar - Thursday, February 26, 2009
"Compared with the cost of most of these devices, it's the fir ...
- ACN To Launch Product Via 'Celebrity Apprentice'
Marketing Daily, - Wednesday, February 25, 2009
Continuing the idea that NBC's "Celebrity Apprentice" still has some marketing muscl ...
- Verizon Offers Urban Downloads
Marketing Daily, - Tuesday, February 24, 2009
As part of the company's partnership with country singer Keith Urban, Veriz ...
- Sprint Calls In Oscar Ads
Marketing Daily, Wayne Friedman - Monday, February 23, 2009
Still more advertising changes occurred with ABC's "Academy Awards" broadcast--now one ...
- Sprint Nextel Loses Another 1.2M Customers
Marketing Daily, - Thursday, February 19, 2009
Sprint Nextel reported a $1.6 billion net loss for the fourth quart ...
- T-Mobile Tests $50 Calling Plan
Marketing Daily, Mark Walsh - Thursday, February 19, 2009
Has a new wireless price war already begun? According to a bl ...
- Mobile Data Services On Verge Of Explosion
Marketing Daily, Aaron Baar - Tuesday, February 17, 2009
"The mobile platform is becoming more and more a part of people ...
- Samsung Launches Solar-Powered Phone
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 17, 2009
...
- Barkley In First T-Mobile's TV Spot Since DUI Arrest
Around the Net In Brand Marketing, Thom Forbes - Monday, February 16, 2009
...
- T-Mobile Dangles Chance To Play 'Horse' Vs. Wade
Marketing Daily, - Thursday, February 12, 2009
T-Mobile is offering NBA fans a chance to play "horse" against N ...
- Verizon Adds Friends, Family Feature
Marketing Daily, - Thursday, February 12, 2009
Verizon Wireless has announced a new Friends & Family feature that allo ...
- MetroPCS Bows Campaign In Boston, N.Y.
Marketing Daily, Karl Greenberg - Thursday, February 12, 2009
"We found that people were skeptical that they could get unlimited servi ...
- Sprint Sets Cell Phone Recycling Goal
Marketing Daily, Aaron Baar - Thursday, February 12, 2009
The company is already enhancing its in-store collateral addressing phone recycling a ...
- T-Mobile To Offer Samsung Memoir
Marketing Daily, - Monday, February 9, 2009
T-Mobile USA will begin offering the Samsung Memoir--a cell phone with ...
- Cell Outlook: Phones Are Flush With Features
Marketing Daily, Aaron Baar - Monday, February 9, 2009
"People have been replacing their old phones steadily for the past f ...
- Western Union Taps Lopez-Negrete To Lead Team
Marketing Daily, - Friday, February 6, 2009
The Englewood, Colo.-based money-transfer service has appointed Victoria López-Negrete to lead i ...
- T-Mobile Tops In Customer Care, J.D. Power Says
Marketing Daily, - Thursday, February 5, 2009
J.D. Power and Associates says that wireless carriers that are good ...
- 1-800-Flowers.com Bows Mobile Gift Center
Marketing Daily, - Thursday, February 5, 2009
1-800-Flowers.com has launched its Mobile Gift Center application on the Apple A ...
- Harlequin Offers Free Mobile Romance Novels
Marketing Daily, - Thursday, February 5, 2009
To celebrate its 60th anniversary, Harlequin Enterprises Limited has released 16 fr ...