- SVOD Honeymoon Over? Penetration Down Despite Rise In Streaming-Only Viewers
Digital News Daily, Karlene Lukovitz - Thursday, April 28, 2022
Even as pay-TV subs decline, SVOD penetration is starting to be impact ...
- Chasing Netflix: In TV's New Golden Age, Who Leads The Way?
Research Intelligencer, Steve Sternberg - Thursday, April 28, 2022
Nearly half of U.S. homes (46%) with a broadband internet connection subscrib ...
- Limited Ad-Supported Streaming Will Drive More Competition: Zaslav
Television News Daily, Wayne Friedman - Thursday, April 28, 2022
Limited advertising on premium streaming services may seem like a hindrance ...
- One Video Business Is Getting Hit Hard - Should We Be Worried?
TV Watch, Wayne Friedman - Thursday, April 28, 2022
For the fifth straight month, in March video-game industry sales slipped year-over-ye ...
- TV News, Other Media Wage War Over Musk's Twitter Takeover
TVBlog, Adam Buckman - Thursday, April 28, 2022
Elon Musk's takeover of Twitter is the issue du jour on t ...
- FreeWheel Expands YouTube, YouTube TV Ad-Serving Options
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
The features are designed to simplify customer workflows between the two differe ...
- Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
First- and second-quarter TV scatter ad inventory is showing weak "visibility" ...
- Twitter Mulls Ad-Free Platform - Do TV Networks Benefit?
TV Watch, Wayne Friedman - Wednesday, April 27, 2022
Twitter pulls in around $5 billion in ad spending per year. W ...
- Paramount Makes Miniseries About 'The Godfather'
TVBlog, Adam Buckman - Wednesday, April 27, 2022
Paramount Global has ventured into the vault of its own history ...
- 20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
TiVo's latest survey finds nearly a quarter of North American adults ha ...
- Samsung Ads Bow Cross-Platform Media Solution
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
The solution allows advertisers to bring their own media for streaming invento ...
- Roku Adds Measurement Partners For Media-Mix Modeling
Television News Daily, Wayne Friedman - Monday, April 25, 2022
Roku is expanding its line of measurement companies, adding Analytic Partners, Ips ...
- Are TV Programs On AVOD Of High Quality? Not Everyone Is Convinced, TiVo Survey Finds
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Although AVOD services are growing, consumers are not entirely convinced the conte ...
- Not So Breaking News: CNN+ Demise Was Predictable
TV Watch, Wayne Friedman - Tuesday, April 26, 2022
For TV news wannabe streamers, there are different scenarios here, complicated ...
- Showtime Home Shopping Satire Should Be Big Seller
TVBlog, Adam Buckman - Tuesday, April 26, 2022
This weekend, home shopping gets a satirical going-over with the arrival ...
- Nielsen: March TV Viewing Down, But Streaming Time Spent At New High
Video Insider, Karlene Lukovitz - Tuesday, April 26, 2022
Smaller, specialty streamers continued to edge up in share of overall streami ...
- LightShed's Greenfield Slams Netflix Ad Pivot, Thinks It Could Become Takeover Target
Digital News Daily, Karlene Lukovitz - Monday, April 25, 2022
Advertising only serves to "hurt engagement," contends analyst Rich Greenfield, who poin ...
- Analyst Reports Nielsen Services Will Be Reaccredited Soon
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
A vote on accrediting its digital service may be weeks away, b ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Television News Daily, Wayne Friedman - Friday, April 22, 2022
Bologna will work with TV networks looking to broaden interactive ad produ ...
- Netflix's Near-Term Future With Ads: A Feast With Many Choices
TV Watch, Wayne Friedman - Monday, April 25, 2022
Now the hard work begins for Netflix -- for an advertising opt ...
- 'Wire' Creator Simon Returns To Baltimore's Mean Streets
TVBlog, Adam Buckman - Monday, April 25, 2022
A new series from the creator of "The Corner" and "The Wir ...
- Is It Time For An Addressable Upfront?
Advanced TV Insider, Karlene Lukovitz - Friday, April 22, 2022
While some say upfronts should be abandoned, one ad-tech exec argues th ...
- CNN+ To Be Shut Down Just One Month After Launch
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
Top Warner Bros. Discovery execs, who were formulating their own CNN strateg ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Disney Could Be Swept Into Florida 'Deplatforming' Ban
PolicyBlog, Wendy Davis - Thursday, April 21, 2022
Florida may end a theme-park exemption to its new social media la ...
- Xandr Strikes Trial Deals With Six Measurement Companies
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Building on more TV measurement tests from TV advertising sellers, Xandr, t ...
- Is Cord-Cutting To Save On Entertainment Beginning To Wane -- Despite Inflation?
TV Watch, Wayne Friedman - Friday, April 22, 2022
A study released by MoffettNathanson Research and produced by HarrisX says t ...
- 'Man Who Fell To Earth' Is An Alien Immigration Story
TVBlog, Adam Buckman - Friday, April 22, 2022
The new Showtime series about an alien who literally falls to Ear ...
- HBO Max To Join Verizon's +Play Aggregation Platform
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
Upcoming +Play already has more than 20 streaming subscription services on boar ...
- Netflix's Cancels Leapt By 1M in U.S. Alone In Q1
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
U.S. cancels rose to 3.3 million in the period--and drove Netflix's normal ...