- Prince William On Mission To Save Earth With Earthshot Prize
TVBlog, Adam Buckman - Wednesday, December 18, 2024
A new PBS special honoring individuals who have taken a leading ro ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2024
To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- The String Of Letters, Numbers That Make Up ID5 User IDs
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 17, 2024
Initial tests of the integration found that when the ID5 ID ...
- Paris, Nicole Return To Sonic With Iconic Drinks, New Show
QSR Insider, Teresa Buyikian - Tuesday, December 17, 2024
Hilton and Richie's encore to "The Simple Life" finds the two ba ...
- Disney Leads Distributor Viewing, Fox, YouTube, Paramount And Netflix Up
Television News Daily, Wayne Friedman - Tuesday, December 17, 2024
Companies that made gains month-to-month include YouTube at 10.8%, Paramount Global ...
- 'Not Enough' Ad Pie: New TV, CTV Advertisers' Small Slices
TV Watch, Wayne Friedman - Tuesday, December 17, 2024
Disney's Deborah Armstrong says "too much money is not coming to ...
- Fox Show Raises Question: Does Insurance Cover Doc With Amnesia?
TVBlog, Adam Buckman - Tuesday, December 17, 2024
An upcoming Fox drama about a doctor with amnesia seems to fa ...
- Netflix Signs On New Ad Partners For 'Squid Game' Second Season
Television News Daily, Wayne Friedman - Monday, December 16, 2024
"Squid Game" new ad partnerships include Burger King, Domino's, Google, Xbox, Johnn ...
- Splitsville! WBD Separates Basic Cable And Pay Streaming
TVBlog, Adam Buckman - Monday, December 16, 2024
A new restructuring plan announced last Thursday by Warner Bros. Discovery basical ...
- Dodge Takes Tongue-In-Cheek Approach For Dodge EV
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2024
Ad "gives common electric car tropes the middle finger and assures fa ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- Jettisoning Old-Style Cable Networks? Lingering Legacy Media Concerns
TV Watch, Wayne Friedman - Friday, December 13, 2024
During an industry event this week, Comcast CEO Dave Watson sent ala ...
- HGTV Special: Bidens' Last White House Christmas
TVBlog, Adam Buckman - Friday, December 13, 2024
From Yule log to eggnog, Jill Biden takes a Christmas TV to ...
- Guideline Taps Mifsud As CEO
MediaDailyNews, Joe Mandese - Wednesday, December 11, 2024
Guideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buyi ...
- YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
YouTube says all daily global streaming viewing is now over one billi ...
- Roku Expands Deal With FreeWheel For Ad Inventory Availability
Television News Daily, Wayne Friedman - Thursday, December 12, 2024
The deal will work through the Roku Exchange, where advertisers can purcha ...
- WBD To Restructure, Splitting Linear TV And Streaming, Studios
Television News Daily, Wayne Friedman - Thursday, December 12, 2024
WBD's "Global Linear Networks" division will house its cable TV networks, a ...
- The TV Streaming Veto: It Only Takes One
TV Watch, Wayne Friedman - Thursday, December 12, 2024
"What you really need in the household is one objector - somebo ...
- Two TLC Doctors Take Up Residence At Lifetime
TVBlog, Adam Buckman - Thursday, December 12, 2024
Two reality stars who have been long associated with TLC are movi ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-Year
Advanced TV Insider, Wayne Friedman - Wednesday, December 11, 2024
For all premium video inventory including premium streaming, linear and others, arou ...
- NBCU Creates SMB Ad Role, Hires Roku's Shepard To Lead It
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Shepard will lead efforts working with major East Coast independent media agenci ...
- Prescription TV: Big Screen Pharma And RFK Jr.
TV Watch, Wayne Friedman - Wednesday, December 11, 2024
RFK Jr. has vowed to purge the U.S. Food and Drug Administratio ...
- Woman With Tourette's Hopes To Inspire Others With New Show
TVBlog, Adam Buckman - Wednesday, December 11, 2024
"Baylen Out Loud" is built around a woman afflicted with Tourette syndrom ...
- November Total TV Viewing Rose 5% - A 9-Month High
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Streaming platforms grew not only in share versus that of broadcast a ...
- WBD-Comcast TV Deal: What About TV Network Un-Carriage?
TV Watch, Wayne Friedman - Tuesday, December 10, 2024
Comcast will distribute WBD's Max and Discovery+ platforms. One analyst says T ...
- Ready, Aim, Fire: On TV, Guns Are The New Cigarettes
TVBlog, Adam Buckman - Tuesday, December 10, 2024
The glamorous image of the gun in our video and motion-picture entertainme ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Amazon Prime Video, Netflix, Peacock, Disney+ See Highest Q3 Streamer Growth
Television News Daily, Wayne Friedman - Monday, December 9, 2024
For the 11 top premium streamers, 2024 revenue estimates for AVOD platfor ...
- A+E's Top Ad Exec Peter Olsen To Retire, Toby Byrne Takes New Post
Television News Daily, Wayne Friedman - Monday, December 9, 2024
A+E Networks' longtime head of advertising Peter Olsen is retiring and wi ...
- Roku Cites CTV's Promised Future: 20,000 New Advertisers
TV Watch, Wayne Friedman - Monday, December 9, 2024
Madison and Wall analyst Brian Wieser estimates that if the 20,000 large ...