- Email Focus: As You Like It
OMMA Magazine, editor , David Baker - Wednesday, May 21, 2008
Some in the industry argue email is recession-proof. And while no chann ...
- A Boost for Baseball
OMMA Magazine, Mark Walsh - Wednesday, October 31, 2007
MLB.com has been notoriously protective when it comes to its content, focusi ...
- Widget-izing The Ad Network
OMMA Magazine, Steve Smith - Monday, June 23, 2008
Like most good Internet notions before it, the branded widget format m ...
- See Spot Mix
OMMA Magazine, Steve Smith - Wednesday, May 21, 2008
It's taken more than a decade to get neighborhood bistros and tar ...
- Divine Rights
OMMA Magazine, Susan Kuchinskas - Monday, April 21, 2008
Good news: Your spot has gone viral. Bad news: You have ...
- Tools:Smarter Than Your Average Ad
OMMA Magazine, Gaetano Pollice - Wednesday, April 1, 2009
Remember the thrill of those Choose Your Own Adventure books, where you ...
- They Got It!
OMMA Magazine, Vivianne Lapointe - Wednesday, July 23, 2008
One of a media planner's greatest assets is knowing the competitor's strateg ...
- Up With Veeple
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
Veeple has a pretty simple proposition: Spend $49 a month for i ...
- Trading Up
OMMA Magazine, Susan Kuchinskas - Monday, June 23, 2008
Between skyrocketing gas prices, add-on fees from travel providers and plummeting on-ti ...
- The Se7enth Seal
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
There are seven deadly sins, seven days of the week, seven brid ...
- RoboCop
OMMA Magazine, Laurie Sullivan - Thursday, August 21, 2008
Misplaced contextual ads are hilarious, right? Not when they're your ads. Microso ...
- Promiscuity Pays
OMMA Magazine, Lynn Russo Whylly - Thursday, January 3, 2008
When VixenLove was younger, she would stay up late surfing chat room ...
- The E-mail Overnights
OMMA Magazine, Susan Kuchinskas - Thursday, August 21, 2008
E-mail customer database segments delivered in minutes, based on everything customers d ...
- Search Focus: Once Was Lost
OMMA Magazine, Michael Melone - Thursday, November 29, 2007
It would seem to be the perfect pairing: Web design and developme ...
- Getting Diggy With It
OMMA Magazine, Gaetano Pollice - Tuesday, December 2, 2008
In a move that would make even polygamists and swingers envious, Diggywo ...
- A Whole New Ballgame
OMMA Magazine, Gaetano Pollice - Thursday, November 29, 2007
Whip out the body paint and break out the pork rinds, spor ...