In a move that would make even polygamists and swingers envious, Diggywood Studios recently announced partnerships with five different production houses. The digital media studio will
provide its DiggyActive technology to Loose Cannon Films, Kihou Productions, Big Fat Institute, Building D and Crowned Kings Production. The technology embeds clickable advertising elements into
digital content, such as broadband video, allowing consumers to click through to coupons, Web sites and point-of-purchase e-tailers. (Streaming video of Kimora Lee Simmons flashing her new bauble?
Click on the bling to buy it.) For its part, Kihou will work with Diggywood on interactive projects for its biopic
Pablo. Diggywood also has first-look deals with Crowned Kings and Building
D, giving it first dibs on their film and TV work. Polygamists and swingers, again, are quite jealous.
