- Travel Industry Using Rocket Fuel To Take Off
Real-Time Daily, Tyler Loechner - Wednesday, November 20, 2013
Rocket Fuel today released results of a campaign it ran with Choi ...
- 'Cool' Can Make For Lukewarm Marketing
Marketing: Travel, Harvey Chipkin - Monday, November 18, 2013
Brands seem to be in a mad rush to get ahead ...
- Two of Three Americans Use Social Media on Vacation
The Social Graf, Erik Sass - Monday, November 18, 2013
With the holidays fast approaching, 'tis the season for travel and a ...
- Southwest Airlines, Best Western Tops In Brand Awareness
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
"In a very competitive airline industry where consumers are extremely focused ...
- "New Nordic" The Next Big Thing In Local Cuisine
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 14, 2013
Some U.S. chefs are getting inspiration for "local flavor" from Copenhagen, Denma ...
- British Airways Offers Vacation Choices
Marketing Daily, Tanya Gazdik - Thursday, November 14, 2013
British Airways is launching a campaign with a creative way for travele ...
- Companies Unite in Aiding Typhoon Victims
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2013
PepsiCo, United Airlines, Carnival and Walt Disney Co. are just a f ...
- Knowing Your Audience
Marketing: Travel, Todd Wilson - Monday, November 11, 2013
We go to great lengths to know and understand our customers. Behavior ...
- Facebook's FBX Grows Quarter-Over-Quarter, Spend Up 45% In Q3
Real-Time Daily, Tyler Loechner - Monday, November 11, 2013
Data on the Q3 use of the Facebook Exchange (FBX), Facebook's real-ti ...
- ShermansTravel Adopts Big Data, Taps Lotame
Real-Time Daily, Tyler Loechner - Friday, November 8, 2013
ShermansTravel Media has selected Lotame as their data management platform (DMP). T ...
- 'Conde Nast Traveler' Changes 'No Free Travel' Policy
Around the Net In Media, Phyllis Fine - Wednesday, November 6, 2013
Under new editor in chief Pilar Guzman, Conde Nast Traveler is changing i ...
- Waldorf Astoria Ads Feature 'Bond' Girl
Marketing Daily, Tanya Gazdik - Wednesday, November 6, 2013
Waldorf Astoria is launching a global ad campaign featuring former Bond gi ...
- The Changing Face Of The Boomer Market
Marketing: Travel, Gary Leopold - Monday, November 4, 2013
New study shows distinct segmentation of the Boomer audience. ...
- Boutique Hotel Using IBM's Big Data To Compete With Big Brands
Real-Time Daily, Tyler Loechner - Monday, November 4, 2013
Theoretically, Big Data and improved targeting gives the little guy just ...
- Non-cash Corporate And Consumer Incentives A $77 Billion Market
Research Brief, Jack Loechner - Thursday, October 31, 2013
A new study conducted by the Incentive Federation, in partnership with Aspe ...
- Sociomantic Strikes Data Partnership, Helps Travel Marketers Boost Demand
Real-Time Daily, Tyler Loechner - Tuesday, October 29, 2013
Ad retargeting firm Sociomantic on Tuesday announced a partnership with Revenue Manageme ...
- Fort Lauderdale, JetBlue Target Cold New Yorkers
Marketing Daily, Tanya Gazdik - Sunday, October 27, 2013
Fort Lauderdale is partnering with JetBlue in a campaign targeting cold N ...
- Social Media Treat Without The Tricks
Marketing: Travel, Ryan Bifulco - Monday, October 28, 2013
Even though I used to enjoy a little "Mischief Night" when ...
- Love Is In The Air
Marketing: Travel, Harvey Chipkin - Monday, October 21, 2013
Love seems to work when it comes to branding a destination. Virgin ...
- Travel Ads Among Most Expensive For Programmatic Traders
Real-Time Daily, Tyler Loechner - Friday, October 18, 2013
Last month, IgnitionOne released data that said travel advertisers are spending 9 ...
- Improving The Path To Purchase
Marketing: Travel, Todd Wilson - Monday, October 14, 2013
Purchasing travel online isn't a linear experience. Finding the right destination, lodgin ...
- Energizing The Group Market
Marketing: Travel, Gary Leopold - Monday, October 7, 2013
Time to take aim at delivering more value to this critical mark ...
- Travel Sales Take Off With Boomers
Engage:Boomers, Mark Bradbury - Thursday, October 3, 2013
With summer vacation memories preserved on social networks everywhere, marketers are eag ...
- KFC's Go Cups Target 83% Of Automobiles
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 3, 2013
Catering to our anti-Zen taste for mindless eating, KFC has launched ...
- What A Social Media 'Like' Should Really Mean
Performance Marketing Insider, Gord Hotchkiss - Thursday, October 3, 2013
Italy's Agriturismo program has been a success by any measure you mig ...
- 'Homestyle Hospitality'
Marketing: Travel, Gary Leopold - Monday, September 30, 2013
Travelers are ditching impersonal formality for genuine familiarity. ...
- 22squared Creates Costa Rica, George Kids Apps
Online Media Daily, Fern Siegel - Thursday, September 26, 2013
Today, the Costa Rica Tourist Board debuts goCostaRica, a new travel iP ...
- Travel Fully Invested In Programmatic - Spend Up 90% YoY
Real-Time Daily, Tyler Loechner - Wednesday, September 25, 2013
Travel is among the most invested verticals when it comes to programmat ...
- BBC.com, Quora Expand Partnership
Online Media Daily, Mark Walsh - Monday, September 23, 2013
BBC.com and question-and-answer service Quora launched a trial Quora column over t ...
- NEW! Drop Everything For A Vacation On Heineken
Out to Launch, Amy Corr - Tuesday, September 24, 2013
If you were given the opportunity to drop everything at a moment&rsquo ...