- BTS Shoppers Waiting, Looking For Deals
Marketing Daily, Aaron Baar - Sunday, August 9, 2015
"There's a lot of pressure on parents and teachers for purchasing scho ...
- GfK Finds Fiercest Shoppers Pressure Stores For More Digital
Marketing Daily, Sarah Mahoney - Thursday, August 6, 2015
"These leading-edge consumers aren't a demographic group," says Sarah Gleason, SVP, shopp ...
- Newsroom Headcounts Fall Again
MediaDailyNews, Erik Sass - Wednesday, July 29, 2015
Although newspaper publishers often claim they try to leave newsroom layoffs f ...
- OTT Prominent In Households With Younger Viewers
MediaDailyNews, Wayne Friedman - Wednesday, July 22, 2015
Some 54% of homes with kids 18 and younger have watched O ...
- Smartphones Losing Some Of Their Allure
Marketing Daily, Aaron Baar - Tuesday, July 21, 2015
Despite projections that call for modest growth for smartphone sales throughout t ...
- 'National Journal' To Shutter Print Edition
MediaDailyNews, Erik Sass - Thursday, July 16, 2015
Atlantic Media's National Journal will cease publishing its print edition at t ...
- CBS Radio Lays Off Hundreds
MediaDailyNews, Erik Sass - Tuesday, July 14, 2015
CBS Radio laid off several hundred people at properties across the count ...
- Local TV Management Anticipates More Consolidation, Seeks Greater Revenue Sources
MediaDailyNews, Wayne Friedman - Wednesday, July 8, 2015
Local TV broadcasting business management anticipates more consolidation moves -- which beg ...
- Driven By Consumer Control, BTS Shopping Starting Earlier
Marketing Daily, Aaron Baar - Tuesday, July 7, 2015
"The consumer has taken control of the shopping season," Dallas Lawrence, seni ...
- Magazine Launches Slow In First Half Of 2015
MediaDailyNews, Erik Sass - Monday, July 6, 2015
More magazines launched than closed in the first half of the ye ...
- TV Binging On The Rise
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2015
TV binging is growing. But while it can bring much joy ...
- Google's Real-Time Research: The Wait Is Over
MAD, Jos Smyth - Thursday, June 25, 2015
Google Trends has long been a useful, go-to tool for marketers a ...
- Taco Bell Execs Study Up On Millennial-speak
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 11, 2015
Taco Bell features a "Millennial Word of the Week" at its headquarte ...
- MRY Launches Podcast That Tells You All You Need To Know About Millennials
MAD, Larissa Faw - Tuesday, June 2, 2015
The millennial-focused ad shop is launching a podcast with one of i ...
- Many Viewers Will Pay For Sports - With Or Without Cable Package
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2015
Nearly half of TV consumers will pay for sports TV -- ev ...
- Lower Broadcast Viewership Could Impact Syndie Revs
MediaDailyNews, Wayne Friedman - Friday, May 29, 2015
Renewals of new broadcast TV shows continue to record lower average rating ...
- Meeker Says Web Growth Is Flattening Out, But Bullish On India
Around the Net in Video, P.J. Bednarski - Thursday, May 28, 2015
As her first “key Internet trend,” the famed venture capitalist Mary Meek ...
- 'USA Today' May Scrap Daily Print Edition
MediaDailyNews, Erik Sass - Thursday, May 21, 2015
'USA Today' may cease publishing a daily print edition within the ne ...
- RAB Cancels Quarterly Revenue Reports
MediaDailyNews, Erik Sass - Wednesday, May 13, 2015
The Radio Advertising Bureau revealed that it will no longer publish quarter ...
- Tribune Buys 'San Diego Union Tribune' From Developer
MediaDailyNews, Erik Sass - Friday, May 8, 2015
Tribune Publishing, owner of the "Los Angeles Times," is buying "The S ...
- It's The Year Of The Crossover
Marketing: Automotive, Karl Greenberg - Tuesday, May 5, 2015
One clear message from April U.S. automotive sales numbers: cars that aren ...
- Video Tech Kick-Starts More TV Viewing
MediaDailyNews, Wayne Friedman - Friday, May 1, 2015
New video technology is yielding more overall TV-video viewing and more gro ...
- Google Searches Bring Trending Data To Fashion Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 27, 2015
Say good-bye to the skinny jeans, custom t-shirt, and corset dresses. Th ...
- Netflix Viewing Rises, Impacts Trad TV Trends
MediaDailyNews, Wayne Friedman - Thursday, April 23, 2015
Netflix continues to have a major impact on TV viewing -- i ...
- Less Ads Mean Streaming TV Tops Traditional Viewing
MediaDailyNews, Wayne Friedman - Monday, April 20, 2015
Half of connected TV owners are more likely to stream content th ...
- Utter Doom: The Anniversary
Garfield at Large, Bob Garfield - Monday, April 20, 2015
This week marked the tenth anniversary of the publication in "Advertising Ag ...
- Verizon FiOS Latest Co. To Offer Custom TV Package
MediaDailyNews, Wayne Friedman - Friday, April 17, 2015
Verizon FiOS is offering "Custom TV" -- another effort by traditional ...
- Traditional Television Viewing Continues To Grow
MediaDailyNews, Steve Sternberg - Monday, April 20, 2015
When it comes to determining whether TV viewing is shifting, I mu ...
- More Adults Watch TV-Video Content
MediaDailyNews, Wayne Friedman - Thursday, April 16, 2015
U.S. adults continue to spend more time watching all TV-video content. Th ...
- TV Viewership Declines Across All Demos
MediaDailyNews, Wayne Friedman - Tuesday, April 14, 2015
Traditional viewership for long-form video content, such as movies and television ...