- Earned Media Tops Other Ad Sources, TV Ad Trust Up
MediaDailyNews, Wayne Friedman - Tuesday, September 17, 2013
Word-of-mouth marketing -- as well as TV advertising -- continues to sco ...
- New Chevy Suburban, Tahoe SUVs Debut
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
There's still a solid, consistent market for traditional body-on-frame truck-like SUVs, bo ...
- PetSmart Rides On Tails Of Humanization
Marketing Daily, Laurie Petersen - Tuesday, September 10, 2013
It's not just humans who are eating better foods these days. The ...
- More TV Viewers Tune Into Digital Video
MediaDailyNews, Wayne Friedman - Friday, September 6, 2013
Traditional TV viewers are increasingly spending more of their time watching mo ...
- Most Online Time Spent On Smartphones, Tablets
Online Media Daily, Mark Walsh - Thursday, September 5, 2013
More than half of all time spent online is now through ...
- Detroit Strong: Trucks, Small Cars Drove August Sales
Marketing Daily, Karl Greenberg - Thursday, September 5, 2013
Automakers are enjoying the best August in many moons, with Chrysler, For ...
- News Corp. Sells Dow Jones Local Papers
MediaDailyNews, Erik Sass - Wednesday, September 4, 2013
News Corp., newly spun off from 21st Century Fox under Rupert Murdoch ...
- Eco-Eating Trends Gain Momentum
Marketing Daily, Karlene Lukovitz - Friday, August 30, 2013
Consumers typically start eco-eating habits with organic dairy and produce, then mo ...
- Traditional TV Viewing Registers Global Uptick
MediaDailyNews, Wayne Friedman - Friday, August 30, 2013
A new global TV study says 83% of viewers watch linear ...
- Average Tablet CPC Moves Closer To Desktop
Online Media Daily, Laurie Sullivan - Friday, August 30, 2013
The average cost per click for paid-search campaigns running on tablets shou ...
- The New Multi-Screen Habit Of Long-Form Video Nibbling
MoBlog, Steve Smith - Thursday, August 29, 2013
New video habits are emerging as streaming media allows viewers to nibb ...
- Koch Bros. Drop 'Los Angeles Times' Bid
MediaDailyNews, Erik Sass - Friday, August 23, 2013
After months of controversy, the Koch brothers' bid for the "Los Angel ...
- Euromonitor IDs Key Packaged Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, August 21, 2013
The dual mega-drivers of wellness and convenience have put two divergent categori ...
- The Roller-Coaster Ride Has Ended For Theme Parks
Marketing Daily, Laurie Petersen - Tuesday, August 20, 2013
Two-thirds of all teens ages 12-17 have visited a park in t ...
- More Print News Subscribers Plan To Cancel Subs, Uptick In Mobile Consumption
MediaDailyNews, Erik Sass - Monday, August 12, 2013
More print subscribers plan to cancel their subscriptions in 2013, per ...
- Magazine Circs Slip Again
MediaDailyNews, Erik Sass - Tuesday, August 6, 2013
Many U.S. consumer magazines saw their circulations fall again in the late ...
- Amazon's Jeff Bezos Acquires Washington Post
MediaDailyNews, Joe Mandese - Monday, August 5, 2013
In the third and arguably most significant print media company sale ...
- Smartphones, Tablets Become Essential Work/Home Tools
Online Media Daily, Laurie Sullivan - Thursday, July 25, 2013
Mobile devices that turn into research and information tools tend to foll ...
- Pet Spending Passes $60 Billion
Marketing Daily, Tanya Gazdik - Thursday, July 25, 2013
Consumer spending in the U.S. pet market will reach $62 billion ...
- More Hispanics Getting News In English
MediaDailyNews, Erik Sass - Wednesday, July 24, 2013
Univision's decision earlier this week to cancel its popular Spanish-language morning sho ...
- Upgrade Plans Are Latest Wireless Trend
Marketing Daily, Aaron Baar - Thursday, July 18, 2013
Over the past two weeks, three of the nation's top four wirele ...
- Display Ad Share Drops, Uncertain Viewability, Metrics Blamed
Online Media Daily, Gavin O'Malley - Friday, July 12, 2013
Despite its promise as a superior display ad metric, "viewability" remains ...
- Tribune To Spin Off Newspapers
MediaDailyNews, Erik Sass - Wednesday, July 10, 2013
One of the country's largest newspaper publishers is getting out of t ...
- Cord-Cutting Continues, Broadcast-Only TV Homes Increase
MediaDailyNews, Wayne Friedman - Tuesday, July 9, 2013
This year, 19.3% of U.S. TV homes -- 22 million homes ...
- Q&A: Neuroplastic Brains Crave More Than Digital Experiences
Marketing Daily, Sarah Mahoney - Friday, July 5, 2013
A new paper from Deloitte takes a much bigger-picture view on t ...
- Tribune Moves Deeper IntoTV, Buys Local TV's 19 Stations
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, July 1, 2013
The big wave of TV station group deals continues -- now wi ...
- Newsroom Counts Fall Again
MediaDailyNews, Erik Sass - Wednesday, June 26, 2013
The total number of editorial staffers employed in U.S. newspaper newsrooms continu ...
- Millions Of Homes Don't Pay For TV, Rely On Digital Services
MediaDailyNews, Wayne Friedman - Friday, June 21, 2013
Homes that do not pay for TV via the traditional route ...
- Millennials Split In Attitude, Teens Less Upbeat, But Resilient
MediaDailyNews, Wayne Friedman - Tuesday, June 18, 2013
MTV says younger U.S. millennials are a bit more pessimistic than old ...
- Public Trust In Newspapers Dips Again
MediaDailyNews, Erik Sass - Monday, June 17, 2013
In addition to their well-publicized financial woes, newspapers have a credibility proble ...