- Midterm Political Ads Forecast To Hit Nearly $9 Billion
Television News Daily, Wayne Friedman - Wednesday, September 5, 2018
U.S. political advertising for this year's midterm elections will climb 8%. Broadca ...
- Fox Makes $100M Investment In Streaming Platform Caffeine
Television News Daily, Wayne Friedman - Wednesday, September 5, 2018
Seeing a big upside to live eSports businesses, 21st Century Fox ...
- Erhardt To Retire, Disney's Ferro Adds Oversight Of ESPN
Television News Daily, Wayne Friedman - Wednesday, September 5, 2018
Rita Ferro has been named president of Disney Advertising Sales. She wi ...
- So Long, Summer
Television News Daily, Gary Holmes - Thursday, September 6, 2018
TV activity has always declined in the summer, but I don't reca ...
- Kaepernick's Nike Ad Lit Up Media. Will A TV Ad Be Next?
TV Watch, Wayne Friedman - Thursday, September 6, 2018
Nike wants you to think about Colin Kaepernick as the new N ...
- New For Fall: Fox's 'Rel' Is TV's New George Costanza
TVBlog, Adam Buckman - Thursday, September 6, 2018
Like Costanza, the Rel character has all sorts of quirks, such ...
- Pizza Hut Features Augmented Reality In NFL Kickoff Campaign
AI & IoT Daily, Chuck Martin - Wednesday, September 5, 2018
To kick off the National Football League's new season, Pizza Hut ...
- CBS Sets Super Bowl Streaming Plans
Digital News Daily, Alex Weprin - Tuesday, September 4, 2018
Next year's Super Bowl will stream without verifying users. It isn't y ...
- Judge Prohibits Redbox From Selling Movie Download Codes
Digital News Daily, Wendy Davis - Tuesday, September 4, 2018
Changing course, a federal judge has ordered Redbox to stop selling cod ...
- Lexus Plays Up Design, Technology In Effort For ES Sedan
Marketing Daily, Tanya Gazdik - Tuesday, September 4, 2018
The target audience is "confident and genuine, and vehicles with depth a ...
- NBC Threatened Ronan Farrow Over Weinstein Story, 'New Yorker' Publishes Instead
Publishing Insider, Melynda Fuller - Wednesday, September 5, 2018
Farrow says his story "was twice cleared and deemed 'reportable' by leg ...
- Nike Signs Kaepernick To Sponsorship Deal
Television News Daily, Wayne Friedman - Tuesday, September 4, 2018
Former NFL quarterback Colin Kaepernick is featured in a new black-and-white Ni ...
- NFL TV Networks: Possible Lower CPMs In Early Season Games
Television News Daily, Wayne Friedman - Tuesday, September 4, 2018
The ongoing national anthem controversy -- and NFL players' potential continuing protes ...
- TV Marketers Must Address Distracted Consumers
TV Watch, Wayne Friedman - Wednesday, September 5, 2018
My father has media distraction, and then some. Does this remind y ...
- Savannah Station's Weather 'Warning': It's Sunny Outside
TVBlog, Adam Buckman - Wednesday, September 5, 2018
One of the joys of U.S. travel is the opportunity that ...
- NFL Provides More Streaming Options For Cord-Cutting Fans
Digital News Daily, Alex Weprin - Friday, August 31, 2018
Tweaks to existing deals and some new options mean football fans g ...
- Vox Media Restructures Sales Team
Publishers Daily, Melynda Fuller - Friday, August 31, 2018
The company's ad sales team would be split into two. Those ...
- Why Most New Broadcast Shows Will Flop
Research Intelligencer, Joe Mandese - Tuesday, September 4, 2018
In what other business does a company refuse to advertise its produ ...
- Where Does Hulu Rate In Relation To Netflix?
TV Watch, Wayne Friedman - Tuesday, September 4, 2018
Hulu may be the sleeping giant in the streaming world, especially f ...
- The Gang's All Here: Cycle Psychos Ride Again On FX
TVBlog, Adam Buckman - Tuesday, September 4, 2018
The best way to regard FX's new motorcycle gang drama is ...
- Amazon's Entry Into Free Streaming Could Supercharge The Market
Video Insider, Alex Weprin - Tuesday, September 4, 2018
The real prize is ad revenue, with tech-driven companies like Roku a ...
- DC Universe Streaming Service To Launch Sept. 15
Digital News Daily, Alex Weprin - Thursday, August 30, 2018
Warner Media's DC Universe will include a library of comic-related movies a ...
- Ford Salutes America's Hardest Workers
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
The campaign extends to social with the hashtag #HardestWorking, encouraging consumers ...
- Sinclair Files Counterclaim Against Tribune, Both Stocks Dip
Television News Daily, Wayne Friedman - Thursday, August 30, 2018
Sinclair's lawsuit says Tribune was fully aware of its merger plans, whi ...
- Digital Video Boosts TV Ads, Hits $115 Million
Television News Daily, Wayne Friedman - Thursday, August 30, 2018
Digital video streaming services continue to boost national TV advertising spending ...
- Set Your Dial: TV Won't Die, It Will Adjust
TV Watch, Fern Siegel - Friday, August 31, 2018
To paraphrase Mark Twain, the reports of TV's demise are greatly exaggerate ...
- Pandora To Boost Ad Business With New Ad Formats
Digital News Daily, Alex Weprin - Wednesday, August 29, 2018
The ad formats may seem familiar to viewers of streaming video, b ...
- Spotify Adds Access To Showtime To Its Students Bundle
Digital News Daily, Alex Weprin - Wednesday, August 29, 2018
The student bundle marks a significant discount, as Spotify currently charges $12. ...
- Amazon Channels Roku As It Plots Free Streaming Network
Digital News Daily, Alex Weprin - Wednesday, August 29, 2018
A free streaming network would be a fertile proving ground for Amazon ...
- Nissan Is 'Calling All Heismans' For Eighth Year
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
Nissan's marketing featuring Heisman winners "is absolutely the pinnacle for us fr ...