- Amazon's Entry Into Free Streaming Could Supercharge The Market
Video Insider, Alex Weprin - Tuesday, September 4, 2018
The real prize is ad revenue, with tech-driven companies like Roku a ...
- DC Universe Streaming Service To Launch Sept. 15
Digital News Daily, Alex Weprin - Thursday, August 30, 2018
Warner Media's DC Universe will include a library of comic-related movies a ...
- Ford Salutes America's Hardest Workers
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
The campaign extends to social with the hashtag #HardestWorking, encouraging consumers ...
- Sinclair Files Counterclaim Against Tribune, Both Stocks Dip
Television News Daily, Wayne Friedman - Thursday, August 30, 2018
Sinclair's lawsuit says Tribune was fully aware of its merger plans, whi ...
- Digital Video Boosts TV Ads, Hits $115 Million
Television News Daily, Wayne Friedman - Thursday, August 30, 2018
Digital video streaming services continue to boost national TV advertising spending ...
- Set Your Dial: TV Won't Die, It Will Adjust
TV Watch, Fern Siegel - Friday, August 31, 2018
To paraphrase Mark Twain, the reports of TV's demise are greatly exaggerate ...
- Pandora To Boost Ad Business With New Ad Formats
Digital News Daily, Alex Weprin - Wednesday, August 29, 2018
The ad formats may seem familiar to viewers of streaming video, b ...
- Spotify Adds Access To Showtime To Its Students Bundle
Digital News Daily, Alex Weprin - Wednesday, August 29, 2018
The student bundle marks a significant discount, as Spotify currently charges $12. ...
- Amazon Channels Roku As It Plots Free Streaming Network
Digital News Daily, Alex Weprin - Wednesday, August 29, 2018
A free streaming network would be a fertile proving ground for Amazon ...
- Nissan Is 'Calling All Heismans' For Eighth Year
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
Nissan's marketing featuring Heisman winners "is absolutely the pinnacle for us fr ...
- 'NYT' Airs Ads For 'The Daily' Podcast
Publishers Daily, Sara Guaglione - Wednesday, August 29, 2018
The ads build on the goal of "The Daily" - "to te ...
- Wednesday TV Is Best Night For ROI
Television News Daily, Wayne Friedman - Wednesday, August 29, 2018
Media attribution analytics company C3 says the middle of the week ...
- Networks Enjoy Mid To High Single-Percentage Digit Gains For OOH Viewing
Television News Daily, Wayne Friedman - Wednesday, August 29, 2018
Among OTT viewers, Nielsen Total Audience reports an average audience lift ...
- Summer Movie Business: More Money, Fewer Customers
TV Watch, Wayne Friedman - Thursday, August 30, 2018
Movie studios earned big U.S. box office revenues this summer -- ...
- Journalist: I Was Naive About TV Sex Harassers
TVBlog, Adam Buckman - Thursday, August 30, 2018
A journalist on the TV beat becomes acquainted with a great ma ...
- Streaming Services Struggle To Gain Traction With Consumers Living Paycheck To Paycheck
Digital News Daily, Alex Weprin - Tuesday, August 28, 2018
According to a new report from financial technology firm Earnin, Netflix's grow ...
- Amobee Closes Acquisition of Videology, Retools Executive Team
Digital News Daily, Alex Weprin - Tuesday, August 28, 2018
Videology's technology platform, intellectual property and other assets are now part ...
- Cable, Broadcast News Ad Demand Expands
Television News Daily, Wayne Friedman - Tuesday, August 28, 2018
The five main cable news networks CNN, MSNBC, CNBC, HLN and F ...
- Amobee Completes Videology Deal, Ups Demand-Side Options
Television News Daily, Wayne Friedman - Tuesday, August 28, 2018
The addition of Videology combines TV, social and digital in a sing ...
- Walking Into The End Zone: The NFL Is Back
TV Watch, Wayne Friedman - Wednesday, August 29, 2018
Live football is still sought after by major marketers -- despite medic ...
- 4 Rookie Shows Will Attract The Most Attention This Fall
TVBlog, Adam Buckman - Wednesday, August 29, 2018
Of the four, the new "Murphy Brown" and "The Conners" are t ...
- Brewers Bet On Booze To Fuel New Streaming Service
Digital News Daily, Alex Weprin - Monday, August 27, 2018
The BrewDog Network will resurrect a pair of classic alcohol-related shows a ...
- FuboTV Targets Cable Subscribers In Marketing Push
Digital News Daily, Alex Weprin - Monday, August 27, 2018
Steaming video service FuboTV is launching its largest marketing campaign to dat ...
- Netflix Taps Whetstone As Chief Communications Officer
Digital News Daily, Alex Weprin - Monday, August 27, 2018
Whetstone joins Netflix from Facebook, where she led communications for Instagram, WhatsA ...
- Former MBuy Executive Kristen Held Moves To AdMore
Television News Daily, Wayne Friedman - Monday, August 27, 2018
Held will have oversight for all media planning, buying, sourcing, media traffickin ...
- Despite Cord-Cutting, Pay TV Services Are Safe
Television News Daily, Wayne Friedman - Monday, August 27, 2018
While "cord-cutting" is on the rise among U.S. adults, research indicates 7 ...
- TV Networks May Be More Reliable Ad Choice Than 'National Enquirer'
TV Watch, Wayne Friedman - Tuesday, August 28, 2018
If you are an advertiser, are you happy the 'National Enquirer' kee ...
- Summer Season Was Slow, But 2 Great Shows Emerged
TVBlog, Adam Buckman - Tuesday, August 28, 2018
There were some notable debuts, reflected in the positive reviews that so ...
- Online Video Expected To Drive Overall Video Ad Growth
Digital News Daily, Alex Weprin - Friday, August 24, 2018
Forrester estimates that online video ads will grow from about 21% ...
- Fox News Gives Fox Nation OTT Service An NFL Launch Platform
Digital News Daily, Alex Weprin - Friday, August 24, 2018
Fox News Channel's upcoming streaming video service Fox Nation is beginning ...