- Millennials Favor Netflix, OTT, Not Demo-Targeted Services
TV Watch, Wayne Friedman - Friday, July 6, 2018
New data suggests millennials, like boomers, respond to wider, versus niche platfo ...
- 'Sharp Objects' Offers The Worst Our World Has To Offer
TVBlog, Adam Buckman - Friday, July 6, 2018
TV viewers or anybody else are free to take up their leisu ...
- Smart TVs Gather Viewing Info For Targeting Ads
Around the Net in IoT, Chuck Martin - Thursday, July 5, 2018
Television viewer information is increasingly being captured and used for more preci ...
- Why Aren't 'Cable-Keepers' Cutting The Cord?
Digital News Daily, Alex Weprin - Thursday, July 5, 2018
A new report from Telaria suggests consumer confusion is key to answeri ...
- Streaming Services See Social Engagement Grow
Digital News Daily, Alex Weprin - Tuesday, July 3, 2018
Users of social media platforms like Facebook and Instagram increased their engageme ...
- Nissan, Jeep, Kia Top Auto Spenders In June
Marketing Daily, Tanya Gazdik - Thursday, July 5, 2018
The top auto ads "clearly reflect the desire for auto brands ...
- Roku's Stock Trending Higher; Roku Channel Gains
Television News Daily, Wayne Friedman - Tuesday, July 3, 2018
Roku's stock rose 7% in mid-day trading Tuesday to $46.34. An Oppenheim ...
- Fox News Still Tops In Cable Viewing, MSNBC Rises
Television News Daily, Wayne Friedman - Tuesday, July 3, 2018
Fox rose 4% in prime-time total viewers to 2.4 million from t ...
- More Price Hikes For Digital Pay TV
TV Watch, Wayne Friedman - Thursday, July 5, 2018
Fashionable and new virtual pay TV producers -- DirecTV Now, Sling T ...
- Roseanne Multiple-Offers Claim Could Be Just Show Business As Usual
TVBlog, Adam Buckman - Thursday, July 5, 2018
Are the job offer claims true? That can only be determined ...
- AT&T Raises Prices For DirecTV Now
Digital News Daily, Alex Weprin - Monday, July 2, 2018
The entry-level plan, "Live a Little," will now cost $40 per mont ...
- Hamilton, As Extra Crispy Colonel, To Guest On 'General Hospital'
Marketing Daily, Karlene Lukovitz - Monday, July 2, 2018
The guest shot is on July 6, designed National Fried Chicken ...
- Buying, Renting Videos Remains Popular
Television News Daily, Wayne Friedman - Monday, July 2, 2018
Some 51% of consumers are active in buying or renting physical a ...
- Millennials Prefer TV Viewing To Digital Media
Television News Daily, Wayne Friedman - Monday, July 2, 2018
On average, the ad-supported multi-screen TV 18-34 audience is six times larg ...
- What's Next For Legacy Media Consolidation?
TV Watch, Wayne Friedman - Tuesday, July 3, 2018
High on the current media list is CBS, which some analysts belie ...
- Dear Cable TV, You're Fired! Says Consumer Reports
TVBlog, Adam Buckman - Tuesday, July 3, 2018
CR is advocating that consumers take charge of their TV-viewing expenditures ...
- Verizon Pulling Plug On Go90 Video Service
Digital News Daily, Alex Weprin - Friday, June 29, 2018
The company will shut down the video app service on Saturday, shifti ...
- MRC Releases Updated IAB Digital Video Ad Guidelines
Digital News Daily, Alex Weprin - Friday, June 29, 2018
The revised guidelines have a particular focus on "OTT-related concerns" which inclu ...
- Oath Spearheads Wells Fargo's Digital Campaign To Rebuild Trust
Digital News Daily, Laurie Sullivan - Friday, June 29, 2018
Data shows the message rings true with consumers -- the authentic apologi ...
- Buyers Favor Cross-Channel Marketing, Impacts TV
Television News Daily, Wayne Friedman - Friday, June 29, 2018
While many marketers plan to increase media budgets for cross-channel advertising ov ...
- Late-Night Viewing Dips, But 'Colbert' Still Tops
Television News Daily, Wayne Friedman - Friday, June 29, 2018
"Late Show" pulled in a Nielsen 2.8 million viewers, while "Tonight" h ...
- Maybe TV Should Sell More Than Shows
TV Watch, Wayne Friedman - Monday, July 2, 2018
TV station groups are finally getting the message: get closer to yo ...
- Look On In Awe As News Orgs Cover Their Own Tragedies
TVBlog, Adam Buckman - Monday, July 2, 2018
The unique ability of a newspaper staff under extreme pressure to ri ...
- 'The Walking Dead' Launching Location-Based AR Game
AI & IoT Daily, Chuck Martin - Friday, June 29, 2018
The location-based, augmented reality game relating to "The Walking Dead" is bei ...
- Sling TV Adds Free Tier, A La Carte Channels For Purchase
Digital News Daily, Alex Weprin - Thursday, June 28, 2018
Sling is adding more than 100 hours of ad-supported free content th ...
- Disney Taps Strauss To Lead Upcoming Streaming Service
Digital News Daily, Alex Weprin - Thursday, June 28, 2018
In his new role, Ricky Strauss is being "tasked with developing t ...
- Fans To Direct Bacardi Music Video For Instagram's IGTV, In Real Time
Marketing Daily, Karlene Lukovitz - Friday, June 29, 2018
Fans can vote within Instagram Stories, using the new Polls feature, ...
- News Media: Better Than You Think
MediaDailyNews, George Simpson - Thursday, June 28, 2018
According to the Knight Foundation, Americans believe 39% of the news th ...
- Disney-Fox Deal Could Falter - Is Hulu The Key Piece?
Television News Daily, Wayne Friedman - Thursday, June 28, 2018
The wild card, according to analysts, is that President Trump publicly congratulat ...
- Summer TV Promotion Puts Heavy Focus On World Cup, Reality TV
Television News Daily, Wayne Friedman - Thursday, June 28, 2018
Fox has aired a collective 14,234 promo spots on its networks ...