- Tribune Stations Strike 'Always-Open' Programmatic Deal With WideOrbit
Television News Daily, Wayne Friedman - Wednesday, July 11, 2018
In what the companies call a first, the operation has a n ...
- Fox Ups Bid For Sky, Comcast Makes Counterbid
Television News Daily, Wayne Friedman - Wednesday, July 11, 2018
Fox has raised its offer to $32.5 billion to secure the re ...
- Data Is Everywhere -- But For Sponsorship, It Isn't Enough
TV Watch, Wayne Friedman - Thursday, July 12, 2018
Marketers are in the dark when it comes to comparing sponsorship spendi ...
- OTT Streaming Startup Philo Raises Another $40M
Digital News Daily, Alex Weprin - Tuesday, July 10, 2018
The new funding comes from existing investors like AMC Networks, Viacom a ...
- Discovery Channel Kicks Off Shark Week Companion Magazine Series
Publishers Daily, Melynda Fuller - Tuesday, July 10, 2018
The three magazines will be published in collaboration with Topix Media L ...
- Broadcasters Still Score With Digital Pre-Roll Ads
Television News Daily, Wayne Friedman - Tuesday, July 10, 2018
In the first quarter, pre-roll advertising for programming content from broadcasters ...
- NBC's 'America's Got Talent' Is Still No. 1
Television News Daily, Wayne Friedman - Tuesday, July 10, 2018
TV's top summer show, NBC's "America's Got Talent," was in reruns fr ...
- We Could All Use Some Mister Rogers Right Now
Television News Daily, Gary Holmes - Tuesday, July 10, 2018
The surprising popularity of the recent documentary about Mister Rogers -- "Won ...
- You Talkin' To Me? On Lifetime, Taxi Driver Is A Psychic
TVBlog, Adam Buckman - Wednesday, July 11, 2018
In this new reality series, your ride-share driver is a self-proclaimed medi ...
- Turner Taps Poole For GM Of 'BR/Live' Streaming Service
Digital News Daily, Alex Weprin - Monday, July 9, 2018
Poole will oversee product development, business strategy and operations, content acquisition a ...
- Email Helps Drive Retail Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 10, 2018
Email is good at generating ideas, but ranks behind coupons and dire ...
- World Cup Grabs $250M In TV Revenues For U.S. Networks, But Viewing Is Down
Television News Daily, Wayne Friedman - Monday, July 9, 2018
Through July 9 -- the quarter-final round -- NBCUniversal's networks have garner ...
- Netflix Nixes Member Review Section
TV Watch, Wayne Friedman - Tuesday, July 10, 2018
Netflix has its own algorithm when it comes to figuring out wh ...
- 'Great British Baking Show' Rises Quietly To The Top
TVBlog, Adam Buckman - Tuesday, July 10, 2018
The show is an oasis from the chaos and tumult that characteriz ...
- Watch Out Netflix, Here Comes HBO
Video Insider, Alex Weprin - Tuesday, July 10, 2018
Now that it has moved to streaming video with HBO Now, t ...
- Del Taco Celebrates Its 'Hardest-Working Hands'
Marketing Daily, Karlene Lukovitz - Friday, July 6, 2018
TV, digital, video and radio ads spotlight fresh ingredients while saluting t ...
- Why I Fired AT&T
Media Insider, Steven Rosenbaum - Monday, July 9, 2018
I was with AT&T for 11 years. But yesterday, after three wee ...
- 'Wired' Launches OTT Channel With 4 Sponsors
Publishers Daily, Sara Guaglione - Friday, July 6, 2018
Audi, HP, Quicken Loans and Verizon are the first sponsors of t ...
- Study: AM/FM Radio Could Attract Light TV Viewers
Television News Daily, Wayne Friedman - Friday, July 6, 2018
Traditional radio believes it can give TV advertisers better access to lig ...
- Video Streaming Marketers Prove Big 2018 TV Spenders
Television News Daily, Wayne Friedman - Friday, July 6, 2018
Video streaming services dramatically increased national TV ad spending for the fir ...
- Carriage Disagreements Inflict OTT Pain
TV Watch, Wayne Friedman - Monday, July 9, 2018
The ongoing Dish Network carriage battle with Spanish-language TV network group Univisi ...
- CW's 'Outpost' Is 'Game Of Thrones' On A Budget
TVBlog, Adam Buckman - Monday, July 9, 2018
If summer is the season for escapism, then the time is rig ...
- OTT Tops Traditional TV In Customer Experience
Digital News Daily, Alex Weprin - Thursday, July 5, 2018
The highest-rated traditional TV provider, Dish Network, scored lower than the lowest-rat ...
- FuboTV Names AppNexus Veteran CTO
Digital News Daily, Alex Weprin - Thursday, July 5, 2018
Geir Magnusson Jr. will be tasked with doubling the size of t ...
- No U.S. Presence, But Advertisers Engage With World Cup Fans
MAD, Larissa Faw - Thursday, July 5, 2018
American advertisers are leveraging the games in unique ways. ...
- Survey: Consumers Not Too Smart About Smart TV 'Spying'
Marketing Daily, P.J. Bednarski - Thursday, July 5, 2018
For instance, 61% of those with Vizio sets weren't sure if the ...
- Trump Names Ousted Fox News Chief Shine Head Of White House Communications Team
Marketing Politics Weekly, Joe Mandese - Thursday, July 5, 2018
As expected, President Donald Trump has named ousted Fox News chief Bi ...
- Fox News Devotes '$15.2 Million' To Trump Rally Coverage Since April 28
Marketing Politics Weekly, Joe Mandese - Friday, July 6, 2018
Fox News has devoted the advertising equivalent of $15.2 million of val ...
- TiVo Names Rau Interim CEO
Television News Daily, Wayne Friedman - Thursday, July 5, 2018
Following the recent decision by Enrique Rodriguez to resign as president/CEO, Ti ...
- Study Finds Few Consumers Know Smart TV Tracks Them
Television News Daily, Wayne Friedman - Thursday, July 5, 2018
Although new consumer data privacy rules are now in force, few consume ...