- Twitter To Stream Political Conventions
Mobile Marketing Daily, Gavin O'Malley - Monday, July 11, 2016
Thanks to a new partnership with CBS News, Twitter plans to li ...
- NEW! Geico Launches Pirate, Beachy Campaigns
Out to Launch, Amy Corr - Monday, July 11, 2016
Geico launched a pair of TV under different brand taglines. The ...
- Presidential TV Advertising Records Uptick In June, Koch Ad Scores
Red, White & Blog, Philip Rosenstein - Tuesday, July 12, 2016
Political advertising on TV slowed down significantly at the tail end ...
- Ultimate Fighting Championship Sold For $4 Billion
Television News Daily, Wayne Friedman - Monday, July 11, 2016
Fast-growing Ultimate Fighting Championship mixed-martial arts league has been sold to ...
- Chrysler Inks Branded Deal With Bravo's 'Odd Mom Out'
Television News Daily, Wayne Friedman - Monday, July 11, 2016
The model will have a number of in-show integrations, which will sta ...
- Fox TV Launches Live Network Prime Time Streaming
Television News Daily, Wayne Friedman - Monday, July 11, 2016
Making a bold step into the streaming digital world, Fox will ...
- What Will Fox's Live Prime-Time Streaming Mean For Advertisers?
TV Watch, Wayne Friedman - Tuesday, July 12, 2016
For local Fox-affiliated TV stations, the Fox deal to start live streami ...
- Obnoxious 'White House' Doc Reveals How First Families Live Like Royalty
TVBlog, Adam Buckman - Tuesday, July 12, 2016
A new documentary about the White House, premiering on PBS, seems ...
- The Trump Myth: TV Political Advertising Is Unnecessary
Marketing: Politics, Mark Lieberman - Monday, July 11, 2016
For months, we've endured headlines and comments questioning the relevance of ...
- Analyst: TV Upfront Is Healthy, But Effects Could Be Short-Term
Television News Daily, Wayne Friedman - Friday, July 8, 2016
Although the TV upfront market seems strong to many, one analyst sa ...
- Heavy Summer On-Air Promotion For Broadcast TV Dramas
Television News Daily, Wayne Friedman - Friday, July 8, 2016
Broadcast networks CBS, NBC, ABC, and Fox are ramping up on-air prom ...
- Media Moguls Converge Again: Digital Mergers With Content Companies Coming?
TV Watch, Wayne Friedman - Monday, July 11, 2016
Media moguls are in summer camp right now -- complete with bi ...
- No Easy Answers As 'Mr. Robot' Returns For Season Two
TVBlog, Adam Buckman - Monday, July 11, 2016
The thing on the wall in the photo at left is ...
- Congressional Democrats Plan TV, Digital Ads That Tie Republicans To Trump
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 8, 2016
The Democratic Congressional Campaign Committee (DCCC) plans an estimated $1 million ...
- Horizon Wins $415 Million U.S. LG Electronics Assignment
MAD, Larissa Faw - Thursday, July 7, 2016
Horizon Media will be responsible for communications planning and paid media activati ...
- TV Then And Now: Better Or Worse?
MediaDailyNews, George Simpson - Thursday, July 7, 2016
If, like me, you grew up religiously waiting for the Sunday nig ...
- Google Acquires Media-Streaming Platform Anvato
MediaDailyNews, Laurie Sullivan - Friday, July 8, 2016
Google strengthened its position in video and broadcast Thursday with the acquisiti ...
- 'The Atlantic' To Team With CBS, Refinery29 For Convention Coverage
Publishers Daily, Sara Guaglione - Thursday, July 7, 2016
Journalists from CBS News and CBSN, including "Face the Nation" anchor a ...
- Tech Issues Impact Streaming Subscriptions
Television News Daily, Wayne Friedman - Thursday, July 7, 2016
Overall quality issues affected 15% of viewers. One in five consider t ...
- Bombs Or Phony Fireworks Bursting In Air?
TV Watch, Wayne Friedman - Friday, July 8, 2016
How different is one fireworks show from another? Apparently, not that muc ...
- And The Beat Goes On: Mayhem In The Streets Revives Baby Boomer Memories
TVBlog, Adam Buckman - Friday, July 8, 2016
Baby Boomers who grew up in the 1960s are experiencing feelings ...
- Programmatic TV Market To Double
Video Insider, Daisy Whitney - Friday, July 8, 2016
The programmatic video market continues to grow at a rapid pace. T ...
- LG Highlights The UHD 'Experience'
Marketing Daily, Aaron Baar - Wednesday, July 6, 2016
"It's our job to help consumers understand the benefits of today's leadi ...
- Procter & Gamble, Unilever Dominate Q2 With Emotional Ads
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2016
"If ads don't provide some benefit to the viewer, what we ca ...
- Vice Media Acquires Garage Magazine
Publishers Daily, Sara Guaglione - Wednesday, July 6, 2016
Vice Media has acquired a controlling stake in the London-based arts a ...
- Mediaocean Acquires Invision, Moves Into TV Ad Sales Workflow
Real-Time Daily, Joe Mandese - Thursday, July 7, 2016
Mediaocean, the dominant provider of media-buying and payment processing for agencies, h ...
- Dish Taps Roth As CMO
Television News Daily, Wayne Friedman - Wednesday, July 6, 2016
Jay Roth has been named SVP/CMO of the satellite TV operator, whi ...
- Franklin To Head CBS Television Distribution
Television News Daily, Wayne Friedman - Wednesday, July 6, 2016
Fox syndication veteran Paul Franklin has been named president of CBS Televisi ...
- ABC Completes Upfront With Strong Results
Television News Daily, Wayne Friedman - Wednesday, July 6, 2016
ABC has joined the ranks of CBS, Viacom, CW, Turner and ...
- Deal: Netflix Gets Fresher Network Episodes Sooner. Who, If Anyone, Suffers?
TV Watch, Wayne Friedman - Thursday, July 7, 2016
Is Netflix now less of a threat to linear TV networks' ...