- NEW! Reebok Launches #PerfectNever, Starring Ronda Rousey
Out to Launch, Amy Corr - Wednesday, July 13, 2016
Nobody's perfect, so quit placing unnecessary pressure upon yourself. Reebok launched ...
- National TV Upfront Rises For First Time In 3 Years
Television News Daily, Wayne Friedman - Wednesday, July 13, 2016
Though the upfront process has yet to be completed, media consulting compa ...
- Broadcast-Only TV, No-TV Reception Homes Grow
Television News Daily, Wayne Friedman - Wednesday, July 13, 2016
A new report from GfK says 17% of U.S. TV homes n ...
- Looking For More TV Drama? Big Ad Numbers Expected For Conventions
TV Watch, Wayne Friedman - Thursday, July 14, 2016
Many analysts expected a big political TV advertising push this season ...
- As Conventions Near, Late-Night Gets Serious About Politics
TVBlog, Adam Buckman - Thursday, July 14, 2016
This year, more than any other, the late-night shows are poised ...
- Twitter To Stream Bloomberg TV Shows
Mobile Marketing Daily, Gavin O'Malley - Tuesday, July 12, 2016
The social giant just reached a deal to live-stream several Bloomberg ...
- NEW! Bryce Harper Is A 'Numbers' Man In Under Armour Ad
Out to Launch, Amy Corr - Tuesday, July 12, 2016
Stoli wants Millennial men to drink what they want. Chipotle launches ...
- Pandora Launches Latest Ad Under 'The Next Song Matters' Umbrella
Out to Launch, Amy Corr - Wednesday, July 13, 2016
Breaking news: music is powerful and emotional. It can make you happ ...
- Clinton, Trump Increasingly Careful With TV Appearances
Red, White & Blog, Philip Rosenstein - Wednesday, July 13, 2016
We have a brief seven days until the GOP convention in Clevelan ...
- Ad Tech Cadent Teams With TiVo Research For Addressable TV
Television News Daily, Wayne Friedman - Tuesday, July 12, 2016
Using single-source second-by-second set-top box data from TiVo Research's 2.3 million ho ...
- Neustar, Dish Media Sales Strike Addressable Deal
Television News Daily, Wayne Friedman - Tuesday, July 12, 2016
The partnership with Neustar adds to Dish's consumer profiles, giving marketers mo ...
- Fox Marketing Vet Bernard Joins Simulmedia
Television News Daily, Wayne Friedman - Tuesday, July 12, 2016
Veteran TV and film marketing executive, Laurel Bernard has joined TV data-driv ...
- Pokemon Go: Will TV Follow Suit?
Television News Daily, Mike Bloxham - Wednesday, July 13, 2016
Of course, not all brands are of the type that can easi ...
- New TV Math: NBC's Most Expensive Olympics -- And Most Profitable?
TV Watch, Wayne Friedman - Wednesday, July 13, 2016
Think NBC is spending too much on Olympics programming? Maybe NBC kno ...
- Characters Have Many Vices, No Principles In HBO's 'Vice Principals'
TVBlog, Adam Buckman - Wednesday, July 13, 2016
What's the difference between HBO's new comedy series "Vice Principals" and t ...
- Whistle Sports Lures Millions To 'Live' Basketball Tourney You've Probably Never Heard Of
VidBlog, P.J. Bednarski - Wednesday, July 13, 2016
Whistle Sport, the platform hopping sports service, put The Basketball Tournament ...
- 6 Game-Changing Historical Political Ads
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, July 12, 2016
Political advertising changed dramatically with the advent of household television sets. N ...
- Trump Cutting Down On TV Appearances
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, July 12, 2016
In a interesting change of pace, Donald Trump is refusing to appe ...
- 3 Presidential Debates Scheduled Between Clinton And Trump
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, July 12, 2016
Hillary Clinton and Donald Trump will debate three times before the Novemb ...
- Red Bull Launches Online TV Series
Marketing Daily, Tanya Gazdik - Tuesday, July 12, 2016
The Ripple Effect" features Nick Woodman of GoPro, Steve Van Doren ...
- USA Network Builds Buzz For 'Mr Robot' Season 2 Premier, Live Social Media Leak
MediaDailyNews, Laurie Sullivan - Monday, July 11, 2016
USA Network producers unexpectedly ran this week's season 2 premier of "M ...
- Making Media Better Than Ever: Q&A With Elite's Ben Kirshner
MediaDailyNews, Charlene Weisler - Tuesday, July 12, 2016
Fourteen years ago, Ben Kirshner, CEO of Elite, started Coffee for Les ...
- Twitter To Stream Political Conventions
Mobile Marketing Daily, Gavin O'Malley - Monday, July 11, 2016
Thanks to a new partnership with CBS News, Twitter plans to li ...
- NEW! Geico Launches Pirate, Beachy Campaigns
Out to Launch, Amy Corr - Monday, July 11, 2016
Geico launched a pair of TV under different brand taglines. The ...
- Presidential TV Advertising Records Uptick In June, Koch Ad Scores
Red, White & Blog, Philip Rosenstein - Tuesday, July 12, 2016
Political advertising on TV slowed down significantly at the tail end ...
- Ultimate Fighting Championship Sold For $4 Billion
Television News Daily, Wayne Friedman - Monday, July 11, 2016
Fast-growing Ultimate Fighting Championship mixed-martial arts league has been sold to ...
- Chrysler Inks Branded Deal With Bravo's 'Odd Mom Out'
Television News Daily, Wayne Friedman - Monday, July 11, 2016
The model will have a number of in-show integrations, which will sta ...
- Fox TV Launches Live Network Prime Time Streaming
Television News Daily, Wayne Friedman - Monday, July 11, 2016
Making a bold step into the streaming digital world, Fox will ...
- What Will Fox's Live Prime-Time Streaming Mean For Advertisers?
TV Watch, Wayne Friedman - Tuesday, July 12, 2016
For local Fox-affiliated TV stations, the Fox deal to start live streami ...
- Obnoxious 'White House' Doc Reveals How First Families Live Like Royalty
TVBlog, Adam Buckman - Tuesday, July 12, 2016
A new documentary about the White House, premiering on PBS, seems ...