Twitter is taking its video strategy seriously.
The social giant just reached a deal to live-stream several Bloomberg TV shows, including Bloomberg West, What’d You Miss? and With All Due Respect.
Per the pact, Twitter also plans to stream the financial network’s daily market coverage.
The news comes just a day after the social giant announced a partnership with CBS News to live stream both the Republican and Democratic national conventions.
The efforts are part of a bigger video strategy by Twitter to reinvigorate its relationship with users and brand marketers.
Just last week, Twitter launched a live-video stream of ESPN’s Wimbledon coverage.
Presently, there is no sign of advertising on Twitter’s Live video page, but analysts say it's sure to change. “We expect direct monetization to follow,” Nitesh Patel, a director at Strategy Analytics, notes in a new report.
Worldwide revenue from mobile video will reach $25 billion by 2021, according to the Strategy Analytics report. The money is mostly coming from advertisers trying to reach a growing mobile-video audience.
Earlier in the year, Twitter won the digital rights to NFL games on Thursday Night. As such, Twitter plans to stream 10 Thursday Night football games while they are simultaneously being shown on NBC, CBS and the NFL, this fall.
“Bloomberg West” is the network’s flagship technology program; “What’d You Miss?” takes viewers through important stories in global financial markets; while “With All Due Respect” features political journalists Mark Halperin and John Heilemann delivering election opinion and analysis.