Carne Lima, part of WPP, created a digital campaign for
Amnesty InternationaNike France Running 'Fais Briller Le Jeu' Throughout European ChampionshipsOut to Launch, Amy Corr - Wednesday, July 6, 2016
In another ad running throughout the European Championships, Nike launched "Spark Brilliance ...
Lil' Dicky Is Frugal, Eats At Carl's Jr., Hardee'sOut to Launch, Amy Corr - Wednesday, July 6, 2016
I'm officially old because I've never heard of rapper Lil Dicky a ...
Global Pay TV Grew Slowly In Early 2016 Television News Daily, Wayne Friedman - Tuesday, July 5, 2016
In the U.S., pay TV continues to show weak or no growt ...
Independence -- From The Multiplex ScreenTV Everywhere, J. Max Robins - Wednesday, July 6, 2016
Whether you were in The Hamptons, the Berkshires or lolling about yo ...
Forget Ad Blocking -- This Tech Could Make It Way Harder For Commercials To Find AudienceTV Watch, Wayne Friedman - Wednesday, July 6, 2016
Veteran TV producers, beware. Your valuable works of art -- TV ...
Couch Potato-In-Chief: Grazing Around The Dial With Donald Trump TVBlog, Adam Buckman - Wednesday, July 6, 2016
Inside the mind of Donald Trump, remote control in hand, as ...
Clinton Spends $500,000 Daily On TV Ads, Trump Spends $0Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, July 5, 2016
Analysis of Kantar Media/CMAG data gives a glimpse into the Clinton campaign&rsquo ...
Q2 Media M&A Deals Slow Down, Digital GainsMediaDailyNews, Wayne Friedman - Friday, July 1, 2016
Overall media deals declined in the second quarter of this year fr ...
NEW! Jordan Spieth Makes Most Of Rain Delay In Coca-Cola AdOut to Launch, Amy Corr - Friday, July 1, 2016
Heavy rain delayed
the filming of golfer Jordan Spieth's
Coca-Cola a ...
PolicyBlog, Wendy Davis - Tuesday, July 5, 2016
Cable company Comcast will make Netflix's app available on the X1 set-t ...
Turner Networks Register Solid Upfront GainsTelevision News Daily, Wayne Friedman - Friday, July 1, 2016
Turner Broadcasting networks -- which includes TNT, TBS and CNN -- ...
NBC's Tour de France Looking For Stronger Viewer, Ad Growth Television News Daily, Wayne Friedman - Friday, July 1, 2016
Just before NBC Sports Group's big Rio Olympics push in August, t ...
How Far Will TV Networks Go With Their Sports Investments?TV Watch, Wayne Friedman - Tuesday, July 5, 2016
What will TV networks do next with sports? Perhaps take even mo ...
Complaints About PBS Rainy Night Fireworks Footage Are All WetTVBlog, Adam Buckman - Tuesday, July 5, 2016
When PBS inserts some fireworks footage from a year ago into i ...
Hillary Clinton To Start Airing TV Ads In NebraskaAround the Net In Marketing Politics, Philip Rosenstein - Friday, July 1, 2016
The Hillary Clinton campaign has announced that it will start airing a ...
Watchwith Acquires ARRIS's Media Analysis Framework, Enhances Data CapabilitiesMediaDailyNews, Ben Frederick - Thursday, June 30, 2016
The MAF automates the production of metadata in digital video, adding tag ...
NEW! Old Spice Debuts 'Five Year Plan'Out to Launch, Amy Corr - Thursday, June 30, 2016
That often-asked job interview question: "What is your five-year plan?"
Old SpiceIAB Issues Whitepaper On Programmatic Video That Aims To Clarify Complexity RTBlog, Tobi Elkin - Friday, July 1, 2016
The IAB has issued a whitepaper that seeks to clarify the confusi ...
OTT Will Force Trad TV To Move To On Demand, Free Up BroadbandTelevision News Daily, Wayne Friedman - Thursday, June 30, 2016
Growing OTT digital video services are forcing traditional TV companies to ma ...
Lionsgate Buys Pay TV Network Starz For $4 BillionTelevision News Daily, Wayne Friedman - Thursday, June 30, 2016
Mini-film and TV studio Lionsgate is buying pay-TV cable TV network gro ...
Set Your Watches, The 'Commercial' Is About To Turn 75... Tick, Tick, TickTelevision News Daily, Joe Mandese - Friday, July 1, 2016
Long before America ran on Dunkin', it ran on Bulova. In fac ...
Nielsen's Netflix Ratings Finally Arrive: Big Yawn?TV Watch, Wayne Friedman - Friday, July 1, 2016
Nielsen has finally released viewing data for some Netflix programs. And gue ...
Danger, Danger! Stop 'Rebooting' Our TV HeritageTVBlog, Adam Buckman - Friday, July 1, 2016
Elevating our old TV shows to something akin to "landmark" status mig ...
Nielsen Unveils Streaming Ratings for 'Orange is the New Black,' 'Seinfeld'Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
"Nielsen unveiled its first findings on viewership of TV shows on streami ...
Sheba Explains 'What Cats Want'Marketing Daily, Tanya Gazdik - Wednesday, June 29, 2016
"The Sheba brand, like cats, is sophisticated, charming, magnetic, and elegant, b ...
Deloitte Asks Consumers To 'Look Again'Marketing Daily, Tanya Gazdik - Thursday, June 30, 2016
The younger, more daring voice is convincing the older, more experienced voi ...