That often-asked job interview question: "What is your five-year plan?"
Old SpiceIAB Issues Whitepaper On Programmatic Video That Aims To Clarify Complexity RTBlog, Tobi Elkin - Friday, July 1, 2016
The IAB has issued a whitepaper that seeks to clarify the confusi ...
OTT Will Force Trad TV To Move To On Demand, Free Up BroadbandTelevision News Daily, Wayne Friedman - Thursday, June 30, 2016
Growing OTT digital video services are forcing traditional TV companies to ma ...
Lionsgate Buys Pay TV Network Starz For $4 BillionTelevision News Daily, Wayne Friedman - Thursday, June 30, 2016
Mini-film and TV studio Lionsgate is buying pay-TV cable TV network gro ...
Set Your Watches, The 'Commercial' Is About To Turn 75... Tick, Tick, TickTelevision News Daily, Joe Mandese - Friday, July 1, 2016
Long before America ran on Dunkin', it ran on Bulova. In fac ...
Nielsen's Netflix Ratings Finally Arrive: Big Yawn?TV Watch, Wayne Friedman - Friday, July 1, 2016
Nielsen has finally released viewing data for some Netflix programs. And gue ...
Danger, Danger! Stop 'Rebooting' Our TV HeritageTVBlog, Adam Buckman - Friday, July 1, 2016
Elevating our old TV shows to something akin to "landmark" status mig ...
Nielsen Unveils Streaming Ratings for 'Orange is the New Black,' 'Seinfeld'Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
"Nielsen unveiled its first findings on viewership of TV shows on streami ...
Sheba Explains 'What Cats Want'Marketing Daily, Tanya Gazdik - Wednesday, June 29, 2016
"The Sheba brand, like cats, is sophisticated, charming, magnetic, and elegant, b ...
Deloitte Asks Consumers To 'Look Again'Marketing Daily, Tanya Gazdik - Thursday, June 30, 2016
The younger, more daring voice is convincing the older, more experienced voi ...
Brands Take YouTube Talent To Television To Connect With MillennialsMediaDailyNews, Laurie Sullivan - Wednesday, June 29, 2016
An increasing amount of digital video content now ends up on televisio ...
Experian, Neustar Partner On Data Onboarding Cross-PlatformReal-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
TV-Like Quality In Video Devices Could Mean Ad GainsTelevision News Daily, Wayne Friedman - Wednesday, June 29, 2016
A study says getting a high-quality "TV-like" experience on all new digit ...
Can Emotions Predict TV Viewership?Television News Daily, Ben Frederick, Wayne Friedman - Wednesday, June 29, 2016
Canvs, a tech platform that analyzes social-media responses to understand how emotio ...
Jeff Lucas Departs Viacom, Moran Ascends As Senior Ad ChiefTelevision News Daily, Wayne Friedman - Wednesday, June 29, 2016
Now that Viacom's modest upfront advertising dealings are completed, the TV company ...
More Retrans Money Flows To TV Stations -- Is OTT Next Big Revenue Bonanza?TV Watch, Wayne Friedman - Thursday, June 30, 2016
TV station groups can take heart in the knowledge that -- ...
Gun Crazy: America Loves Its Firearms, And So Does TVTVBlog, Adam Buckman - Thursday, June 30, 2016
TV bristles with firearms -- just like the society in America th ...
More Americans Have Connected TVs, But Mobile Often First Video Choice Video Insider, Daisy Whitney - Thursday, June 30, 2016
More Americans are using connected TVs now than a year ago. Abo ...
Hagerty Classic Car Insurance Is For People Who Love CarsOut to Launch, Amy Corr - Wednesday, June 29, 2016
Hagerty Classic Car Insurance is "for people who love cars." A pa ...
Programmatic TV Ad Spend To Double, Still Tiny Part Of Overall ShareTelevision News Daily, Wayne Friedman - Tuesday, June 28, 2016
Programmatic TV spending will be more than double what it was ...